This week’s edition of Five for Friday was written at Red Rock in Vegas. For some reason, my internal clock wanted to kick it on East coast time despite being three hours early local time. Hey at least the AM view was pretty nice. This week was pretty much a pair of travel days and a conference where I spoke on measuring social media. How was your week? Hopefully I did not miss anything important and if I did, please let me know.
Want More Stickiness? Users Logging In Through Social Networks Spend 50% More Time On Site – this data is very interesting from Gigya. I am not going to lie, but it doesn’t surprise me. People trust social networks more than companies so it can help in the conversion cycle. The funny part is that most of these folks using a social login don’t realize the data that they are sharing willingly.
Flight Grounded For 4 Hours After Cat Gets Loose In Cockpit – file this one under random things that are awesome and odd at the same time… Crazy Canadian Cats…
Facebook, Twitter, Myspace to Google: Don’t be evil – I find it interesting that the social networks are teaming up to poke holes in Google’s social search. While it is a cool thing, at the end of the day users and these companies will be resigned to using a search dominated by Google unless they decide to play ball and share their big data.
4 Strategic Requirements For Corporate Tweeting – with Michelle Obama and Rupert Murdoch recently joining Twitter, Fast Company takes a look at some great tips for corporate bigwigs to look at when they start Tweeting.
The Universe in a Windowpane – one of the reasons I enjoy being friends with Tamsen McMahon is that she shares smarty pants articles. I am not going to lie, but Science is not my usual cup of tea but I enjoyed this read and think I learned something new.