This was an interesting week. Not only did I start the week out (and still have) a nasty cold, but it was also exciting as it was a daddy-baby bachelor pad week in the Esposito household along with the start of Movember (donate $1 and you can laugh at me). How was your week? In this week’s edition of Five for Friday we’ve got some interesting nuggets that you may have missed or if you are seeing them for the first time are well worth the read. Enjoy and have a great weekend!
Has social media gone the way of the fax machine? – before you go gritting your teeth or yelling and screaming, take a deep breath and give this article from Shel Israel a chance. Social media is moving towards becoming a marketing staple and is getting past the new and sexy stage; ask yourself – what is next.
The Falls vs. Zarella Cage Match – Not sure if you caught this on Thursday afternoon but there was an interesting argument going on via Twitter on Thursday afternoon between Jason Falls and Dan Zarrella. Definitely worth peeping out this post from Dennis Van Staalduinen with the blow by blow commentary.
Chart: One Year of Prison Costs More Than One Year at Princeton – growing up in New Jersey and having family there, this article just makes me sick. A year of incarcerating a prisoner in a Jersey prison costs more than sending a kid to Princeton for a year. Difference is only one of them will probably contribute to society in a positive manner after four years, but owe a hell of a lot more to the government.
(Relatively) Cheat Resistant Rewards and Metrics for Gamification – I love reading posts on social media measurement. This one looks at metrics that avoid gamification for companies from Lithium’s Michael Wu. It’s a smart read that takes some time to sink in but well worth the read.
Wasting Time on Klout and Influence Metrics – before all the hoopla that went on with Klout this week (more here, here, here, here and here) I came across this post from Geoff Livingston. When looking at influence online we can get caught up in the numbers game and superficial scores, but forget about real-world influence. Just think my Klout score is higher than President Obama’s but who can make more things happen?