I did a lot of head shaking while reading Michael Brito‘s new book Smart Business, Social Business, a Playbook for Social Media in Your Organization. Now this shouldn’t be read as a nod of disapproval, but rather a mixed bag of agreeing and wondering why more businesses aren’t looking at social outside of its own little silo.

The book is geared to two main audiences; the first is the social media practitioner with the other being a C-suite member looking to turn social into more of a business function. It is also a very quick read that is chock full of real-world case studies and practical business advice for becoming a social business. Below is my full review of the book:

If you want to check it out and save a few books, you can also click the Amazon affiliate link below:

I did a lot of head shaking while reading Michael Brito‘s new book Smart Business, Social Business, a Playbook for Social Media in Your Organization. Now this shouldn’t be read as a nod of disapproval, but rather a mixed bag of agreeing and wondering why more businesses aren’t looking at social outside of its own little silo.

The book is geared to two main audiences; the first is the social media practitioner with the other being a C-suite member looking to turn social into more of a business function. It is also a very quick read that is chock full of real-world case studies and practical business advice for becoming a social business. Below is my full review of the book:

If you want to check it out and save a few books, you can also click the Amazon affiliate link below:

I did a lot of head shaking while reading Michael Brito‘s new book Smart Business, Social Business, a Playbook for Social Media in Your Organization. Now this shouldn’t be read as a nod of disapproval, but rather a mixed bag of agreeing and wondering why more businesses aren’t looking at social outside of its own little silo.

The book is geared to two main audiences; the first is the social media practitioner with the other being a C-suite member looking to turn social into more of a business function. It is also a very quick read that is chock full of real-world case studies and practical business advice for becoming a social business. Below is my full review of the book:

If you want to check it out and save a few books, you can also click the Amazon affiliate link below:

I did a lot of head shaking while reading Michael Brito‘s new book Smart Business, Social Business, a Playbook for Social Media in Your Organization. Now this shouldn’t be read as a nod of disapproval, but rather a mixed bag of agreeing and wondering why more businesses aren’t looking at social outside of its own little silo.

The book is geared to two main audiences; the first is the social media practitioner with the other being a C-suite member looking to turn social into more of a business function. It is also a very quick read that is chock full of real-world case studies and practical business advice for becoming a social business. Below is my full review of the book:

If you want to check it out and save a few books, you can also click the Amazon affiliate link below: