I read a ton of business books, but it is rare that one speaks to me in a truly personal way. So when the folks over at Portfolio passed along a copy of Jeff Ryan’s Super Mario, How Nintendo Conquered America (Amazon affiliate link), I was ecstatic to take a look. You see I was born in 1981 and grew up playing Nintendo games. I remember all the awesome codes and tricks to getting a new console when blowing into the game corroded the connection for the game to the console (thanks Toys R Us for the great customer service and my Aunt Sharon for saving the boxes way back when).
Needless to say, the book took me back to my childhood. One thing that I didn’t realize stomping on Koopas and hopping down virtual drainpipes was that as I beat on the control pad, Nintendo was becoming a part of Americana in a way that was really never done before in the toy market. The book also offers a great insight into how the home gaming industry wars that we see today were influenced by Nintendo and thier lack of action and double dealings. Below is my full video review.
This book is perfect for gamers, business students, young executives or a child of the ’80s.
Yes. I *loved* Super Mario Brothers. I guess Love is more accurate. Saw it online in a few places like – http://nintendo8.com/game/40/super_mario_brothers_2/ – and considered going on Ebay to find the console, just for part II. Think the book would also be good for people interested in game marketing.
@Tinu now that is an addiction lady 🙂 But one that I think is in no need of an intervention. If you are interested in the book drop me a note with your address.
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