Man this was one odd week, full of ups and downs. On one hand it was uber-productive, but on the other, I had one nasty stomach bug come through me for two days so I couldn’t play with Baby Espo. How was your week? Hopefully it was pretty good and you have great weekend plans. With that said, enjoy this week’s edition of Five for Friday and catch you on Monday.
Is Barack Obama losing his social media touch? – In a nutshell, I would say yes. This article is worth a read and can serve as a cautionary tale for brands who think that they can turn social media on and off. I am going to write more on this topic next week, so be sure to tune in then.
Advertisers Begin to Look Beyond Facebook and Twitter – the title of this piece is a bit misleading. It is a good study on how advertisers are looking at expanding their social media reach while looking for a greater platform to serve ads on in the space. This is a good post to bookmark if you are into stats for clients.
Tell A Story That Doesn’t Suck – If you are a blogger or do any kind of writing or talking on a regular basis read this story. It explores the value of telling a good story.
The Age of Authenticity Washing – Does authenticity in social media exist? On some levels, I don’t think that it will as everyone has a motive of some sort. Check out the comments in this post from Geoff Livingston for a good conversation – be sure to post your thoughts as well.
The Huge Success Of Nike On Facebook – Behind The Scenes Case Study – this is a really cool look behind the scenes of how Nike utilized Facebook to engage and empower their most active fans. A nice example of a mega-brand getting it.
Image – grinapple