What brewing beer has taught me about social media

Believe it or not, beer has taught me a lot about social media. Now we’re not talking things of what not to do on the space or talking about how crunkdiddly I was from imbibing way too many cold ones. We are talking my other hobby when it comes to beer – brewing it.

You see brewing beer takes a lot of time and attention to detail, much like building up a social presence or campaign. While I could go on for a bit on this topic, I will keep it short and to the point in the video below:

25 Responses to What brewing beer has taught me about social media
  1. Tinu
    July 25, 2011 | 1:28 pm

    Can’t wait until I’m that comfortable in front of the camera. Loved that it was short, sweet, and helpful. Analogies help knowledge stick in the brain.

  2. rachaelseda
    July 25, 2011 | 1:52 pm

    I’m glad I stumble upon this on @Tinu ‘s Facebook! This is a great video and I loved how you related it to beer. Better yet…being able to see you in brewing action…way cool!

  3. John_Trader1
    July 26, 2011 | 9:50 am

    Nice video @jeffespo, like how you draw the analogy here. Plus, it includes making beer. Which is good too. Great job.

  4. jeffespo
    July 26, 2011 | 9:54 am

    @John_Trader1 making beer is a lot of fun and that is all I will say. Thanks for the RT

  5. John_Trader1
    July 26, 2011 | 9:57 am

    @jeffespo I am considering jumping into the brew master world this fall to create some winter batches, you inspired me to get moving.

  6. jeffespo
    July 26, 2011 | 9:58 am

    @John_Trader1 do it man… if you aren’t sure if you want to do it for the long-term, Mr. Beer is an affordable starting point

  7. jeffespo
    July 26, 2011 | 10:12 am

    @rachaelseda Thanks!

  8. John_Trader1
    July 26, 2011 | 10:21 am

    @jeffespo Thanks for the tip. I want to try a caramel porter as my inaugural batch.

  9. jeffespo
    July 26, 2011 | 11:01 am

    @rachaelseda Thanks! Brewing is something that I really enjoy and it can really teach you a lot about patience, which is needed in this space.

  10. jeffespo
    July 26, 2011 | 11:01 am

    @Tinu It took some time, but after a while it became a fun tool to play with. It is all about one take and not being an uber-perfectionist.

  11. jeffespo
    July 26, 2011 | 11:01 am

    @John_Trader1 Thanks sir, patience is the real common denominator.

  12. jeffespo
    July 26, 2011 | 11:25 am

    @John_Trader1 sounds fun and tasty

  13. rachaelseda
    July 26, 2011 | 1:19 pm

    @ValReynolds Haha thanks for sharing it with @Sarah_Bernstein – did it make you just want to have a beer though or what?!

  14. rachaelseda
    July 26, 2011 | 1:20 pm

    @jeffespo Sure thing!

  15. jeffespo
    July 26, 2011 | 1:34 pm

    @rachaelseda πŸ™‚

  16. JGoldsborough
    July 26, 2011 | 6:44 pm

    Nicely done, sir. Still trying to find that whole patience thing :). Kidding. Solid analogy for the key components of integration.

  17. MattLaCasse
    July 26, 2011 | 10:23 pm

    I’m left pondering one question. Does your new brewery need a marketing guy? Also, how much to ship to Missouri?

  18. jeffespo
    July 27, 2011 | 6:35 am

    @JGoldsborough Thanks sir. Kind of funny how hobbies can give you inspiration.

  19. jeffespo
    July 27, 2011 | 6:35 am

    @MattLaCasse hmmm when did I get a brewery?

  20. Sarah_Bernstein
    July 27, 2011 | 8:29 am

    @ValReynolds @rachaelseda @jeffespo – Thanks for sharing. Great video! I could talk about how much these relate for hours… #homebrew

  21. jeffespo
    July 27, 2011 | 8:29 am

    @Sarah_Bernstein that could be arranged @ValReynolds @rachaelseda

  22. MattLaCasse
    July 27, 2011 | 8:54 am

    @jeffespo When you started your #homebrew operation. πŸ™‚ Just a matter of time until you’re the next Sam Adams.

  23. jeffespo
    July 27, 2011 | 10:19 am

    @MattLaCasse why thanks for the kind words sir. We shall see how that all comes to fruition. Jim has some pretty big assed shoes to fill there.

  24. rachaelseda
    July 27, 2011 | 10:29 am

    @jeffespo @valreynolds @sarah_bernstein yesss over beer of course…we would need a prop while talking about the comparison! πŸ˜‰

  25. jeffespo
    July 27, 2011 | 10:31 am

    @rachaelseda let’s make it happen @valreynolds @sarah_bernstein

What brewing beer has taught me about social media

Believe it or not, beer has taught me a lot about social media. Now we’re not talking things of what not to do on the space or talking about how crunkdiddly I was from imbibing way too many cold ones. We are talking my other hobby when it comes to beer – brewing it.

You see brewing beer takes a lot of time and attention to detail, much like building up a social presence or campaign. While I could go on for a bit on this topic, I will keep it short and to the point in the video below:

25 Responses to What brewing beer has taught me about social media
  1. Tinu
    July 25, 2011 | 1:28 pm

    Can’t wait until I’m that comfortable in front of the camera. Loved that it was short, sweet, and helpful. Analogies help knowledge stick in the brain.

  2. rachaelseda
    July 25, 2011 | 1:52 pm

    I’m glad I stumble upon this on @Tinu ‘s Facebook! This is a great video and I loved how you related it to beer. Better yet…being able to see you in brewing action…way cool!

  3. John_Trader1
    July 26, 2011 | 9:50 am

    Nice video @jeffespo, like how you draw the analogy here. Plus, it includes making beer. Which is good too. Great job.

  4. jeffespo
    July 26, 2011 | 9:54 am

    @John_Trader1 making beer is a lot of fun and that is all I will say. Thanks for the RT

  5. John_Trader1
    July 26, 2011 | 9:57 am

    @jeffespo I am considering jumping into the brew master world this fall to create some winter batches, you inspired me to get moving.

  6. jeffespo
    July 26, 2011 | 9:58 am

    @John_Trader1 do it man… if you aren’t sure if you want to do it for the long-term, Mr. Beer is an affordable starting point

  7. jeffespo
    July 26, 2011 | 10:12 am

    @rachaelseda Thanks!

  8. John_Trader1
    July 26, 2011 | 10:21 am

    @jeffespo Thanks for the tip. I want to try a caramel porter as my inaugural batch.

  9. jeffespo
    July 26, 2011 | 11:01 am

    @rachaelseda Thanks! Brewing is something that I really enjoy and it can really teach you a lot about patience, which is needed in this space.

  10. jeffespo
    July 26, 2011 | 11:01 am

    @Tinu It took some time, but after a while it became a fun tool to play with. It is all about one take and not being an uber-perfectionist.

  11. jeffespo
    July 26, 2011 | 11:01 am

    @John_Trader1 Thanks sir, patience is the real common denominator.

  12. jeffespo
    July 26, 2011 | 11:25 am

    @John_Trader1 sounds fun and tasty

  13. rachaelseda
    July 26, 2011 | 1:19 pm

    @ValReynolds Haha thanks for sharing it with @Sarah_Bernstein – did it make you just want to have a beer though or what?!

  14. rachaelseda
    July 26, 2011 | 1:20 pm

    @jeffespo Sure thing!

  15. jeffespo
    July 26, 2011 | 1:34 pm

    @rachaelseda πŸ™‚

  16. JGoldsborough
    July 26, 2011 | 6:44 pm

    Nicely done, sir. Still trying to find that whole patience thing :). Kidding. Solid analogy for the key components of integration.

  17. MattLaCasse
    July 26, 2011 | 10:23 pm

    I’m left pondering one question. Does your new brewery need a marketing guy? Also, how much to ship to Missouri?

  18. jeffespo
    July 27, 2011 | 6:35 am

    @JGoldsborough Thanks sir. Kind of funny how hobbies can give you inspiration.

  19. jeffespo
    July 27, 2011 | 6:35 am

    @MattLaCasse hmmm when did I get a brewery?

  20. Sarah_Bernstein
    July 27, 2011 | 8:29 am

    @ValReynolds @rachaelseda @jeffespo – Thanks for sharing. Great video! I could talk about how much these relate for hours… #homebrew

  21. jeffespo
    July 27, 2011 | 8:29 am

    @Sarah_Bernstein that could be arranged @ValReynolds @rachaelseda

  22. MattLaCasse
    July 27, 2011 | 8:54 am

    @jeffespo When you started your #homebrew operation. πŸ™‚ Just a matter of time until you’re the next Sam Adams.

  23. jeffespo
    July 27, 2011 | 10:19 am

    @MattLaCasse why thanks for the kind words sir. We shall see how that all comes to fruition. Jim has some pretty big assed shoes to fill there.

  24. rachaelseda
    July 27, 2011 | 10:29 am

    @jeffespo @valreynolds @sarah_bernstein yesss over beer of course…we would need a prop while talking about the comparison! πŸ˜‰

  25. jeffespo
    July 27, 2011 | 10:31 am

    @rachaelseda let’s make it happen @valreynolds @sarah_bernstein

What brewing beer has taught me about social media

Believe it or not, beer has taught me a lot about social media. Now we’re not talking things of what not to do on the space or talking about how crunkdiddly I was from imbibing way too many cold ones. We are talking my other hobby when it comes to beer – brewing it.

You see brewing beer takes a lot of time and attention to detail, much like building up a social presence or campaign. While I could go on for a bit on this topic, I will keep it short and to the point in the video below:

25 Responses to What brewing beer has taught me about social media
  1. Tinu
    July 25, 2011 | 1:28 pm

    Can’t wait until I’m that comfortable in front of the camera. Loved that it was short, sweet, and helpful. Analogies help knowledge stick in the brain.

  2. rachaelseda
    July 25, 2011 | 1:52 pm

    I’m glad I stumble upon this on @Tinu ‘s Facebook! This is a great video and I loved how you related it to beer. Better yet…being able to see you in brewing action…way cool!

  3. John_Trader1
    July 26, 2011 | 9:50 am

    Nice video @jeffespo, like how you draw the analogy here. Plus, it includes making beer. Which is good too. Great job.

  4. jeffespo
    July 26, 2011 | 9:54 am

    @John_Trader1 making beer is a lot of fun and that is all I will say. Thanks for the RT

  5. John_Trader1
    July 26, 2011 | 9:57 am

    @jeffespo I am considering jumping into the brew master world this fall to create some winter batches, you inspired me to get moving.

  6. jeffespo
    July 26, 2011 | 9:58 am

    @John_Trader1 do it man… if you aren’t sure if you want to do it for the long-term, Mr. Beer is an affordable starting point

  7. jeffespo
    July 26, 2011 | 10:12 am

    @rachaelseda Thanks!

  8. John_Trader1
    July 26, 2011 | 10:21 am

    @jeffespo Thanks for the tip. I want to try a caramel porter as my inaugural batch.

  9. jeffespo
    July 26, 2011 | 11:01 am

    @rachaelseda Thanks! Brewing is something that I really enjoy and it can really teach you a lot about patience, which is needed in this space.

  10. jeffespo
    July 26, 2011 | 11:01 am

    @Tinu It took some time, but after a while it became a fun tool to play with. It is all about one take and not being an uber-perfectionist.

  11. jeffespo
    July 26, 2011 | 11:01 am

    @John_Trader1 Thanks sir, patience is the real common denominator.

  12. jeffespo
    July 26, 2011 | 11:25 am

    @John_Trader1 sounds fun and tasty

  13. rachaelseda
    July 26, 2011 | 1:19 pm

    @ValReynolds Haha thanks for sharing it with @Sarah_Bernstein – did it make you just want to have a beer though or what?!

  14. rachaelseda
    July 26, 2011 | 1:20 pm

    @jeffespo Sure thing!

  15. jeffespo
    July 26, 2011 | 1:34 pm

    @rachaelseda πŸ™‚

  16. JGoldsborough
    July 26, 2011 | 6:44 pm

    Nicely done, sir. Still trying to find that whole patience thing :). Kidding. Solid analogy for the key components of integration.

  17. MattLaCasse
    July 26, 2011 | 10:23 pm

    I’m left pondering one question. Does your new brewery need a marketing guy? Also, how much to ship to Missouri?

  18. jeffespo
    July 27, 2011 | 6:35 am

    @JGoldsborough Thanks sir. Kind of funny how hobbies can give you inspiration.

  19. jeffespo
    July 27, 2011 | 6:35 am

    @MattLaCasse hmmm when did I get a brewery?

  20. Sarah_Bernstein
    July 27, 2011 | 8:29 am

    @ValReynolds @rachaelseda @jeffespo – Thanks for sharing. Great video! I could talk about how much these relate for hours… #homebrew

  21. jeffespo
    July 27, 2011 | 8:29 am

    @Sarah_Bernstein that could be arranged @ValReynolds @rachaelseda

  22. MattLaCasse
    July 27, 2011 | 8:54 am

    @jeffespo When you started your #homebrew operation. πŸ™‚ Just a matter of time until you’re the next Sam Adams.

  23. jeffespo
    July 27, 2011 | 10:19 am

    @MattLaCasse why thanks for the kind words sir. We shall see how that all comes to fruition. Jim has some pretty big assed shoes to fill there.

  24. rachaelseda
    July 27, 2011 | 10:29 am

    @jeffespo @valreynolds @sarah_bernstein yesss over beer of course…we would need a prop while talking about the comparison! πŸ˜‰

  25. jeffespo
    July 27, 2011 | 10:31 am

    @rachaelseda let’s make it happen @valreynolds @sarah_bernstein

What brewing beer has taught me about social media

Believe it or not, beer has taught me a lot about social media. Now we’re not talking things of what not to do on the space or talking about how crunkdiddly I was from imbibing way too many cold ones. We are talking my other hobby when it comes to beer – brewing it.

You see brewing beer takes a lot of time and attention to detail, much like building up a social presence or campaign. While I could go on for a bit on this topic, I will keep it short and to the point in the video below:

25 Responses to What brewing beer has taught me about social media
  1. Tinu
    July 25, 2011 | 1:28 pm

    Can’t wait until I’m that comfortable in front of the camera. Loved that it was short, sweet, and helpful. Analogies help knowledge stick in the brain.

  2. rachaelseda
    July 25, 2011 | 1:52 pm

    I’m glad I stumble upon this on @Tinu ‘s Facebook! This is a great video and I loved how you related it to beer. Better yet…being able to see you in brewing action…way cool!

  3. John_Trader1
    July 26, 2011 | 9:50 am

    Nice video @jeffespo, like how you draw the analogy here. Plus, it includes making beer. Which is good too. Great job.

  4. jeffespo
    July 26, 2011 | 9:54 am

    @John_Trader1 making beer is a lot of fun and that is all I will say. Thanks for the RT

  5. John_Trader1
    July 26, 2011 | 9:57 am

    @jeffespo I am considering jumping into the brew master world this fall to create some winter batches, you inspired me to get moving.

  6. jeffespo
    July 26, 2011 | 9:58 am

    @John_Trader1 do it man… if you aren’t sure if you want to do it for the long-term, Mr. Beer is an affordable starting point

  7. jeffespo
    July 26, 2011 | 10:12 am

    @rachaelseda Thanks!

  8. John_Trader1
    July 26, 2011 | 10:21 am

    @jeffespo Thanks for the tip. I want to try a caramel porter as my inaugural batch.

  9. jeffespo
    July 26, 2011 | 11:01 am

    @rachaelseda Thanks! Brewing is something that I really enjoy and it can really teach you a lot about patience, which is needed in this space.

  10. jeffespo
    July 26, 2011 | 11:01 am

    @Tinu It took some time, but after a while it became a fun tool to play with. It is all about one take and not being an uber-perfectionist.

  11. jeffespo
    July 26, 2011 | 11:01 am

    @John_Trader1 Thanks sir, patience is the real common denominator.

  12. jeffespo
    July 26, 2011 | 11:25 am

    @John_Trader1 sounds fun and tasty

  13. rachaelseda
    July 26, 2011 | 1:19 pm

    @ValReynolds Haha thanks for sharing it with @Sarah_Bernstein – did it make you just want to have a beer though or what?!

  14. rachaelseda
    July 26, 2011 | 1:20 pm

    @jeffespo Sure thing!

  15. jeffespo
    July 26, 2011 | 1:34 pm

    @rachaelseda πŸ™‚

  16. JGoldsborough
    July 26, 2011 | 6:44 pm

    Nicely done, sir. Still trying to find that whole patience thing :). Kidding. Solid analogy for the key components of integration.

  17. MattLaCasse
    July 26, 2011 | 10:23 pm

    I’m left pondering one question. Does your new brewery need a marketing guy? Also, how much to ship to Missouri?

  18. jeffespo
    July 27, 2011 | 6:35 am

    @JGoldsborough Thanks sir. Kind of funny how hobbies can give you inspiration.

  19. jeffespo
    July 27, 2011 | 6:35 am

    @MattLaCasse hmmm when did I get a brewery?

  20. Sarah_Bernstein
    July 27, 2011 | 8:29 am

    @ValReynolds @rachaelseda @jeffespo – Thanks for sharing. Great video! I could talk about how much these relate for hours… #homebrew

  21. jeffespo
    July 27, 2011 | 8:29 am

    @Sarah_Bernstein that could be arranged @ValReynolds @rachaelseda

  22. MattLaCasse
    July 27, 2011 | 8:54 am

    @jeffespo When you started your #homebrew operation. πŸ™‚ Just a matter of time until you’re the next Sam Adams.

  23. jeffespo
    July 27, 2011 | 10:19 am

    @MattLaCasse why thanks for the kind words sir. We shall see how that all comes to fruition. Jim has some pretty big assed shoes to fill there.

  24. rachaelseda
    July 27, 2011 | 10:29 am

    @jeffespo @valreynolds @sarah_bernstein yesss over beer of course…we would need a prop while talking about the comparison! πŸ˜‰

  25. jeffespo
    July 27, 2011 | 10:31 am

    @rachaelseda let’s make it happen @valreynolds @sarah_bernstein

What brewing beer has taught me about social media

Believe it or not, beer has taught me a lot about social media. Now we’re not talking things of what not to do on the space or talking about how crunkdiddly I was from imbibing way too many cold ones. We are talking my other hobby when it comes to beer – brewing it.

You see brewing beer takes a lot of time and attention to detail, much like building up a social presence or campaign. While I could go on for a bit on this topic, I will keep it short and to the point in the video below:

25 Responses to What brewing beer has taught me about social media
  1. Tinu
    July 25, 2011 | 1:28 pm

    Can’t wait until I’m that comfortable in front of the camera. Loved that it was short, sweet, and helpful. Analogies help knowledge stick in the brain.

  2. rachaelseda
    July 25, 2011 | 1:52 pm

    I’m glad I stumble upon this on @Tinu ‘s Facebook! This is a great video and I loved how you related it to beer. Better yet…being able to see you in brewing action…way cool!

  3. John_Trader1
    July 26, 2011 | 9:50 am

    Nice video @jeffespo, like how you draw the analogy here. Plus, it includes making beer. Which is good too. Great job.

  4. jeffespo
    July 26, 2011 | 9:54 am

    @John_Trader1 making beer is a lot of fun and that is all I will say. Thanks for the RT

  5. John_Trader1
    July 26, 2011 | 9:57 am

    @jeffespo I am considering jumping into the brew master world this fall to create some winter batches, you inspired me to get moving.

  6. jeffespo
    July 26, 2011 | 9:58 am

    @John_Trader1 do it man… if you aren’t sure if you want to do it for the long-term, Mr. Beer is an affordable starting point

  7. jeffespo
    July 26, 2011 | 10:12 am

    @rachaelseda Thanks!

  8. John_Trader1
    July 26, 2011 | 10:21 am

    @jeffespo Thanks for the tip. I want to try a caramel porter as my inaugural batch.

  9. jeffespo
    July 26, 2011 | 11:01 am

    @rachaelseda Thanks! Brewing is something that I really enjoy and it can really teach you a lot about patience, which is needed in this space.

  10. jeffespo
    July 26, 2011 | 11:01 am

    @Tinu It took some time, but after a while it became a fun tool to play with. It is all about one take and not being an uber-perfectionist.

  11. jeffespo
    July 26, 2011 | 11:01 am

    @John_Trader1 Thanks sir, patience is the real common denominator.

  12. jeffespo
    July 26, 2011 | 11:25 am

    @John_Trader1 sounds fun and tasty

  13. rachaelseda
    July 26, 2011 | 1:19 pm

    @ValReynolds Haha thanks for sharing it with @Sarah_Bernstein – did it make you just want to have a beer though or what?!

  14. rachaelseda
    July 26, 2011 | 1:20 pm

    @jeffespo Sure thing!

  15. jeffespo
    July 26, 2011 | 1:34 pm

    @rachaelseda πŸ™‚

  16. JGoldsborough
    July 26, 2011 | 6:44 pm

    Nicely done, sir. Still trying to find that whole patience thing :). Kidding. Solid analogy for the key components of integration.

  17. MattLaCasse
    July 26, 2011 | 10:23 pm

    I’m left pondering one question. Does your new brewery need a marketing guy? Also, how much to ship to Missouri?

  18. jeffespo
    July 27, 2011 | 6:35 am

    @JGoldsborough Thanks sir. Kind of funny how hobbies can give you inspiration.

  19. jeffespo
    July 27, 2011 | 6:35 am

    @MattLaCasse hmmm when did I get a brewery?

  20. Sarah_Bernstein
    July 27, 2011 | 8:29 am

    @ValReynolds @rachaelseda @jeffespo – Thanks for sharing. Great video! I could talk about how much these relate for hours… #homebrew

  21. jeffespo
    July 27, 2011 | 8:29 am

    @Sarah_Bernstein that could be arranged @ValReynolds @rachaelseda

  22. MattLaCasse
    July 27, 2011 | 8:54 am

    @jeffespo When you started your #homebrew operation. πŸ™‚ Just a matter of time until you’re the next Sam Adams.

  23. jeffespo
    July 27, 2011 | 10:19 am

    @MattLaCasse why thanks for the kind words sir. We shall see how that all comes to fruition. Jim has some pretty big assed shoes to fill there.

  24. rachaelseda
    July 27, 2011 | 10:29 am

    @jeffespo @valreynolds @sarah_bernstein yesss over beer of course…we would need a prop while talking about the comparison! πŸ˜‰

  25. jeffespo
    July 27, 2011 | 10:31 am

    @rachaelseda let’s make it happen @valreynolds @sarah_bernstein

What brewing beer has taught me about social media

Believe it or not, beer has taught me a lot about social media. Now we’re not talking things of what not to do on the space or talking about how crunkdiddly I was from imbibing way too many cold ones. We are talking my other hobby when it comes to beer – brewing it.

You see brewing beer takes a lot of time and attention to detail, much like building up a social presence or campaign. While I could go on for a bit on this topic, I will keep it short and to the point in the video below:

25 Responses to What brewing beer has taught me about social media
  1. Tinu
    July 25, 2011 | 1:28 pm

    Can’t wait until I’m that comfortable in front of the camera. Loved that it was short, sweet, and helpful. Analogies help knowledge stick in the brain.

  2. rachaelseda
    July 25, 2011 | 1:52 pm

    I’m glad I stumble upon this on @Tinu ‘s Facebook! This is a great video and I loved how you related it to beer. Better yet…being able to see you in brewing action…way cool!

  3. John_Trader1
    July 26, 2011 | 9:50 am

    Nice video @jeffespo, like how you draw the analogy here. Plus, it includes making beer. Which is good too. Great job.

  4. jeffespo
    July 26, 2011 | 9:54 am

    @John_Trader1 making beer is a lot of fun and that is all I will say. Thanks for the RT

  5. John_Trader1
    July 26, 2011 | 9:57 am

    @jeffespo I am considering jumping into the brew master world this fall to create some winter batches, you inspired me to get moving.

  6. jeffespo
    July 26, 2011 | 9:58 am

    @John_Trader1 do it man… if you aren’t sure if you want to do it for the long-term, Mr. Beer is an affordable starting point

  7. jeffespo
    July 26, 2011 | 10:12 am

    @rachaelseda Thanks!

  8. John_Trader1
    July 26, 2011 | 10:21 am

    @jeffespo Thanks for the tip. I want to try a caramel porter as my inaugural batch.

  9. jeffespo
    July 26, 2011 | 11:01 am

    @rachaelseda Thanks! Brewing is something that I really enjoy and it can really teach you a lot about patience, which is needed in this space.

  10. jeffespo
    July 26, 2011 | 11:01 am

    @Tinu It took some time, but after a while it became a fun tool to play with. It is all about one take and not being an uber-perfectionist.

  11. jeffespo
    July 26, 2011 | 11:01 am

    @John_Trader1 Thanks sir, patience is the real common denominator.

  12. jeffespo
    July 26, 2011 | 11:25 am

    @John_Trader1 sounds fun and tasty

  13. rachaelseda
    July 26, 2011 | 1:19 pm

    @ValReynolds Haha thanks for sharing it with @Sarah_Bernstein – did it make you just want to have a beer though or what?!

  14. rachaelseda
    July 26, 2011 | 1:20 pm

    @jeffespo Sure thing!

  15. jeffespo
    July 26, 2011 | 1:34 pm

    @rachaelseda πŸ™‚

  16. JGoldsborough
    July 26, 2011 | 6:44 pm

    Nicely done, sir. Still trying to find that whole patience thing :). Kidding. Solid analogy for the key components of integration.

  17. MattLaCasse
    July 26, 2011 | 10:23 pm

    I’m left pondering one question. Does your new brewery need a marketing guy? Also, how much to ship to Missouri?

  18. jeffespo
    July 27, 2011 | 6:35 am

    @JGoldsborough Thanks sir. Kind of funny how hobbies can give you inspiration.

  19. jeffespo
    July 27, 2011 | 6:35 am

    @MattLaCasse hmmm when did I get a brewery?

  20. Sarah_Bernstein
    July 27, 2011 | 8:29 am

    @ValReynolds @rachaelseda @jeffespo – Thanks for sharing. Great video! I could talk about how much these relate for hours… #homebrew

  21. jeffespo
    July 27, 2011 | 8:29 am

    @Sarah_Bernstein that could be arranged @ValReynolds @rachaelseda

  22. MattLaCasse
    July 27, 2011 | 8:54 am

    @jeffespo When you started your #homebrew operation. πŸ™‚ Just a matter of time until you’re the next Sam Adams.

  23. jeffespo
    July 27, 2011 | 10:19 am

    @MattLaCasse why thanks for the kind words sir. We shall see how that all comes to fruition. Jim has some pretty big assed shoes to fill there.

  24. rachaelseda
    July 27, 2011 | 10:29 am

    @jeffespo @valreynolds @sarah_bernstein yesss over beer of course…we would need a prop while talking about the comparison! πŸ˜‰

  25. jeffespo
    July 27, 2011 | 10:31 am

    @rachaelseda let’s make it happen @valreynolds @sarah_bernstein

What brewing beer has taught me about social media

Believe it or not, beer has taught me a lot about social media. Now we’re not talking things of what not to do on the space or talking about how crunkdiddly I was from imbibing way too many cold ones. We are talking my other hobby when it comes to beer – brewing it.

You see brewing beer takes a lot of time and attention to detail, much like building up a social presence or campaign. While I could go on for a bit on this topic, I will keep it short and to the point in the video below:

25 Responses to What brewing beer has taught me about social media
  1. Tinu
    July 25, 2011 | 1:28 pm

    Can’t wait until I’m that comfortable in front of the camera. Loved that it was short, sweet, and helpful. Analogies help knowledge stick in the brain.

  2. rachaelseda
    July 25, 2011 | 1:52 pm

    I’m glad I stumble upon this on @Tinu ‘s Facebook! This is a great video and I loved how you related it to beer. Better yet…being able to see you in brewing action…way cool!

  3. John_Trader1
    July 26, 2011 | 9:50 am

    Nice video @jeffespo, like how you draw the analogy here. Plus, it includes making beer. Which is good too. Great job.

  4. jeffespo
    July 26, 2011 | 9:54 am

    @John_Trader1 making beer is a lot of fun and that is all I will say. Thanks for the RT

  5. John_Trader1
    July 26, 2011 | 9:57 am

    @jeffespo I am considering jumping into the brew master world this fall to create some winter batches, you inspired me to get moving.

  6. jeffespo
    July 26, 2011 | 9:58 am

    @John_Trader1 do it man… if you aren’t sure if you want to do it for the long-term, Mr. Beer is an affordable starting point

  7. jeffespo
    July 26, 2011 | 10:12 am

    @rachaelseda Thanks!

  8. John_Trader1
    July 26, 2011 | 10:21 am

    @jeffespo Thanks for the tip. I want to try a caramel porter as my inaugural batch.

  9. jeffespo
    July 26, 2011 | 11:01 am

    @rachaelseda Thanks! Brewing is something that I really enjoy and it can really teach you a lot about patience, which is needed in this space.

  10. jeffespo
    July 26, 2011 | 11:01 am

    @Tinu It took some time, but after a while it became a fun tool to play with. It is all about one take and not being an uber-perfectionist.

  11. jeffespo
    July 26, 2011 | 11:01 am

    @John_Trader1 Thanks sir, patience is the real common denominator.

  12. jeffespo
    July 26, 2011 | 11:25 am

    @John_Trader1 sounds fun and tasty

  13. rachaelseda
    July 26, 2011 | 1:19 pm

    @ValReynolds Haha thanks for sharing it with @Sarah_Bernstein – did it make you just want to have a beer though or what?!

  14. rachaelseda
    July 26, 2011 | 1:20 pm

    @jeffespo Sure thing!

  15. jeffespo
    July 26, 2011 | 1:34 pm

    @rachaelseda πŸ™‚

  16. JGoldsborough
    July 26, 2011 | 6:44 pm

    Nicely done, sir. Still trying to find that whole patience thing :). Kidding. Solid analogy for the key components of integration.

  17. MattLaCasse
    July 26, 2011 | 10:23 pm

    I’m left pondering one question. Does your new brewery need a marketing guy? Also, how much to ship to Missouri?

  18. jeffespo
    July 27, 2011 | 6:35 am

    @JGoldsborough Thanks sir. Kind of funny how hobbies can give you inspiration.

  19. jeffespo
    July 27, 2011 | 6:35 am

    @MattLaCasse hmmm when did I get a brewery?

  20. Sarah_Bernstein
    July 27, 2011 | 8:29 am

    @ValReynolds @rachaelseda @jeffespo – Thanks for sharing. Great video! I could talk about how much these relate for hours… #homebrew

  21. jeffespo
    July 27, 2011 | 8:29 am

    @Sarah_Bernstein that could be arranged @ValReynolds @rachaelseda

  22. MattLaCasse
    July 27, 2011 | 8:54 am

    @jeffespo When you started your #homebrew operation. πŸ™‚ Just a matter of time until you’re the next Sam Adams.

  23. jeffespo
    July 27, 2011 | 10:19 am

    @MattLaCasse why thanks for the kind words sir. We shall see how that all comes to fruition. Jim has some pretty big assed shoes to fill there.

  24. rachaelseda
    July 27, 2011 | 10:29 am

    @jeffespo @valreynolds @sarah_bernstein yesss over beer of course…we would need a prop while talking about the comparison! πŸ˜‰

  25. jeffespo
    July 27, 2011 | 10:31 am

    @rachaelseda let’s make it happen @valreynolds @sarah_bernstein

What brewing beer has taught me about social media

Believe it or not, beer has taught me a lot about social media. Now we’re not talking things of what not to do on the space or talking about how crunkdiddly I was from imbibing way too many cold ones. We are talking my other hobby when it comes to beer – brewing it.

You see brewing beer takes a lot of time and attention to detail, much like building up a social presence or campaign. While I could go on for a bit on this topic, I will keep it short and to the point in the video below:

25 Responses to What brewing beer has taught me about social media
  1. Tinu
    July 25, 2011 | 1:28 pm

    Can’t wait until I’m that comfortable in front of the camera. Loved that it was short, sweet, and helpful. Analogies help knowledge stick in the brain.

  2. rachaelseda
    July 25, 2011 | 1:52 pm

    I’m glad I stumble upon this on @Tinu ‘s Facebook! This is a great video and I loved how you related it to beer. Better yet…being able to see you in brewing action…way cool!

  3. John_Trader1
    July 26, 2011 | 9:50 am

    Nice video @jeffespo, like how you draw the analogy here. Plus, it includes making beer. Which is good too. Great job.

  4. jeffespo
    July 26, 2011 | 9:54 am

    @John_Trader1 making beer is a lot of fun and that is all I will say. Thanks for the RT

  5. John_Trader1
    July 26, 2011 | 9:57 am

    @jeffespo I am considering jumping into the brew master world this fall to create some winter batches, you inspired me to get moving.

  6. jeffespo
    July 26, 2011 | 9:58 am

    @John_Trader1 do it man… if you aren’t sure if you want to do it for the long-term, Mr. Beer is an affordable starting point

  7. jeffespo
    July 26, 2011 | 10:12 am

    @rachaelseda Thanks!

  8. John_Trader1
    July 26, 2011 | 10:21 am

    @jeffespo Thanks for the tip. I want to try a caramel porter as my inaugural batch.

  9. jeffespo
    July 26, 2011 | 11:01 am

    @rachaelseda Thanks! Brewing is something that I really enjoy and it can really teach you a lot about patience, which is needed in this space.

  10. jeffespo
    July 26, 2011 | 11:01 am

    @Tinu It took some time, but after a while it became a fun tool to play with. It is all about one take and not being an uber-perfectionist.

  11. jeffespo
    July 26, 2011 | 11:01 am

    @John_Trader1 Thanks sir, patience is the real common denominator.

  12. jeffespo
    July 26, 2011 | 11:25 am

    @John_Trader1 sounds fun and tasty

  13. rachaelseda
    July 26, 2011 | 1:19 pm

    @ValReynolds Haha thanks for sharing it with @Sarah_Bernstein – did it make you just want to have a beer though or what?!

  14. rachaelseda
    July 26, 2011 | 1:20 pm

    @jeffespo Sure thing!

  15. jeffespo
    July 26, 2011 | 1:34 pm

    @rachaelseda πŸ™‚

  16. JGoldsborough
    July 26, 2011 | 6:44 pm

    Nicely done, sir. Still trying to find that whole patience thing :). Kidding. Solid analogy for the key components of integration.

  17. MattLaCasse
    July 26, 2011 | 10:23 pm

    I’m left pondering one question. Does your new brewery need a marketing guy? Also, how much to ship to Missouri?

  18. jeffespo
    July 27, 2011 | 6:35 am

    @JGoldsborough Thanks sir. Kind of funny how hobbies can give you inspiration.

  19. jeffespo
    July 27, 2011 | 6:35 am

    @MattLaCasse hmmm when did I get a brewery?

  20. Sarah_Bernstein
    July 27, 2011 | 8:29 am

    @ValReynolds @rachaelseda @jeffespo – Thanks for sharing. Great video! I could talk about how much these relate for hours… #homebrew

  21. jeffespo
    July 27, 2011 | 8:29 am

    @Sarah_Bernstein that could be arranged @ValReynolds @rachaelseda

  22. MattLaCasse
    July 27, 2011 | 8:54 am

    @jeffespo When you started your #homebrew operation. πŸ™‚ Just a matter of time until you’re the next Sam Adams.

  23. jeffespo
    July 27, 2011 | 10:19 am

    @MattLaCasse why thanks for the kind words sir. We shall see how that all comes to fruition. Jim has some pretty big assed shoes to fill there.

  24. rachaelseda
    July 27, 2011 | 10:29 am

    @jeffespo @valreynolds @sarah_bernstein yesss over beer of course…we would need a prop while talking about the comparison! πŸ˜‰

  25. jeffespo
    July 27, 2011 | 10:31 am

    @rachaelseda let’s make it happen @valreynolds @sarah_bernstein

Google