@jeffespo great list of reasons to devote to social media, but what about just listening? I devote quite a bit of time each day to just search around and listen to what people are saying about my niche. From there, I can develop blog posts and other features to help alleviate those problems – not specifically to my customers, but to people who are interested in what I do.

Do you factor “listening” time into your social media expenditures?

Good stuff, @jeffespo . And nice to see someone actually attempt to allot time to each of these areas. I think you’ve created great guideposts here. Then people just need to remember that engagement begets engagement, so the more time you spend engaging, the more engagement opportunities you will have. This is all a good thing, at least IMO, but can require taking a hard look at your company culture to review overall time and resource allotment.

@jeffespo You bet. Had no idea you were @vistaprint too. Wild!

@jeffespo Okay, got it. I bang on keys a lot too.

@MeltwaterBuzz Thanks for sharing http://espo4.me/pSTshH

small typo in third paragraph: The answer to this question lies on your business goals for social media and what want to get out,,

shouldn’t it be “what you want to get out of it”?

@steve8004 You’re welcome. Wondering if I might be able to a question of you offline?

@CoSIDAnews thanks

Hey Jeff, sorry I am a little late to the party here but I did have one comment on your post.

First off, I think its a smart post with some very sound advice on time allocation for social media efforts, a question I hear quite a bit in some of the circles I inhabit. One thing I want to mention is that a lot of this advice seems to be most applicable to domestic organizations. If you work in the US, your customers are in the US and you have no global footprint then by all means this advice is sound.

However, the increased use of social networks across the globe and the efforts to launch and maintain a presence on channels that are the most effective for an international company changes the dynamic of time spent on social media efforts and takes a very concerted almost herculean effort to pull off especially if it is headquartered here in the US. It’s easy to say — “just empower someone in an international office to handle the 2nd half of the day when the US sleeps” but it isn’t as easy to pull that off and what if you don’t have an international office?

I often see posts written with the US consumer and company in mind without taking into account global organizations that need a 24 hour strategy that incorporates cultural differences, time differences and adaptations to different, unique platforms that are used in other countries (not to mention difference in languages). It almost seems impossible to write a post that would encapsulate such a broad topic.

Thanks for listening…as someone who tries to keep several international social media balls in the air, I look at content through a global lens and always try pick different pieces of advice and suggestions out that will be beneficial to my overall strategy.

@John_Trader1 I don’t agree. If you don’t have the resources in other countries you can only man the pages with what you have and set expectations. One of the reason my team clearly lists our hours is that we don’t have the staff to cover questions coming in 24-7 from countries around the globe. By limiting it to a set time period you set expectations for everyone who is coming to the page. If there is a great enough need from a customer base in a specific company, it is then something that you need to hash out with a larger strategy for the team responsible for that country. You can’t kill yourself or your team if there is no way to scale to a 24-hour cycle and even if you do is it profitable or a money/resource pit?

@John_Trader1 I understand the frustration pal. One thing that may help you is to do an audit on where the volume is coming in from. If you are getting a greater percentage outside of the US, I would suggest looking to alter your work schedule and work the hours that are the most impactful for your business in the SM space.

@jeffespo great list of reasons to devote to social media, but what about just listening? I devote quite a bit of time each day to just search around and listen to what people are saying about my niche. From there, I can develop blog posts and other features to help alleviate those problems – not specifically to my customers, but to people who are interested in what I do.

Do you factor “listening” time into your social media expenditures?

Good stuff, @jeffespo . And nice to see someone actually attempt to allot time to each of these areas. I think you’ve created great guideposts here. Then people just need to remember that engagement begets engagement, so the more time you spend engaging, the more engagement opportunities you will have. This is all a good thing, at least IMO, but can require taking a hard look at your company culture to review overall time and resource allotment.

@jeffespo You bet. Had no idea you were @vistaprint too. Wild!

@jeffespo Okay, got it. I bang on keys a lot too.

@MeltwaterBuzz Thanks for sharing http://espo4.me/pSTshH

small typo in third paragraph: The answer to this question lies on your business goals for social media and what want to get out,,

shouldn’t it be “what you want to get out of it”?

@steve8004 You’re welcome. Wondering if I might be able to a question of you offline?

@CoSIDAnews thanks

Hey Jeff, sorry I am a little late to the party here but I did have one comment on your post.

First off, I think its a smart post with some very sound advice on time allocation for social media efforts, a question I hear quite a bit in some of the circles I inhabit. One thing I want to mention is that a lot of this advice seems to be most applicable to domestic organizations. If you work in the US, your customers are in the US and you have no global footprint then by all means this advice is sound.

However, the increased use of social networks across the globe and the efforts to launch and maintain a presence on channels that are the most effective for an international company changes the dynamic of time spent on social media efforts and takes a very concerted almost herculean effort to pull off especially if it is headquartered here in the US. It’s easy to say — “just empower someone in an international office to handle the 2nd half of the day when the US sleeps” but it isn’t as easy to pull that off and what if you don’t have an international office?

I often see posts written with the US consumer and company in mind without taking into account global organizations that need a 24 hour strategy that incorporates cultural differences, time differences and adaptations to different, unique platforms that are used in other countries (not to mention difference in languages). It almost seems impossible to write a post that would encapsulate such a broad topic.

Thanks for listening…as someone who tries to keep several international social media balls in the air, I look at content through a global lens and always try pick different pieces of advice and suggestions out that will be beneficial to my overall strategy.

@John_Trader1 I don’t agree. If you don’t have the resources in other countries you can only man the pages with what you have and set expectations. One of the reason my team clearly lists our hours is that we don’t have the staff to cover questions coming in 24-7 from countries around the globe. By limiting it to a set time period you set expectations for everyone who is coming to the page. If there is a great enough need from a customer base in a specific company, it is then something that you need to hash out with a larger strategy for the team responsible for that country. You can’t kill yourself or your team if there is no way to scale to a 24-hour cycle and even if you do is it profitable or a money/resource pit?

@John_Trader1 I understand the frustration pal. One thing that may help you is to do an audit on where the volume is coming in from. If you are getting a greater percentage outside of the US, I would suggest looking to alter your work schedule and work the hours that are the most impactful for your business in the SM space.

@jeffespo great list of reasons to devote to social media, but what about just listening? I devote quite a bit of time each day to just search around and listen to what people are saying about my niche. From there, I can develop blog posts and other features to help alleviate those problems – not specifically to my customers, but to people who are interested in what I do.

Do you factor “listening” time into your social media expenditures?

Good stuff, @jeffespo . And nice to see someone actually attempt to allot time to each of these areas. I think you’ve created great guideposts here. Then people just need to remember that engagement begets engagement, so the more time you spend engaging, the more engagement opportunities you will have. This is all a good thing, at least IMO, but can require taking a hard look at your company culture to review overall time and resource allotment.

@jeffespo You bet. Had no idea you were @vistaprint too. Wild!

@jeffespo Okay, got it. I bang on keys a lot too.

@MeltwaterBuzz Thanks for sharing http://espo4.me/pSTshH

small typo in third paragraph: The answer to this question lies on your business goals for social media and what want to get out,,

shouldn’t it be “what you want to get out of it”?

@steve8004 You’re welcome. Wondering if I might be able to a question of you offline?

@CoSIDAnews thanks

Hey Jeff, sorry I am a little late to the party here but I did have one comment on your post.

First off, I think its a smart post with some very sound advice on time allocation for social media efforts, a question I hear quite a bit in some of the circles I inhabit. One thing I want to mention is that a lot of this advice seems to be most applicable to domestic organizations. If you work in the US, your customers are in the US and you have no global footprint then by all means this advice is sound.

However, the increased use of social networks across the globe and the efforts to launch and maintain a presence on channels that are the most effective for an international company changes the dynamic of time spent on social media efforts and takes a very concerted almost herculean effort to pull off especially if it is headquartered here in the US. It’s easy to say — “just empower someone in an international office to handle the 2nd half of the day when the US sleeps” but it isn’t as easy to pull that off and what if you don’t have an international office?

I often see posts written with the US consumer and company in mind without taking into account global organizations that need a 24 hour strategy that incorporates cultural differences, time differences and adaptations to different, unique platforms that are used in other countries (not to mention difference in languages). It almost seems impossible to write a post that would encapsulate such a broad topic.

Thanks for listening…as someone who tries to keep several international social media balls in the air, I look at content through a global lens and always try pick different pieces of advice and suggestions out that will be beneficial to my overall strategy.

@John_Trader1 I don’t agree. If you don’t have the resources in other countries you can only man the pages with what you have and set expectations. One of the reason my team clearly lists our hours is that we don’t have the staff to cover questions coming in 24-7 from countries around the globe. By limiting it to a set time period you set expectations for everyone who is coming to the page. If there is a great enough need from a customer base in a specific company, it is then something that you need to hash out with a larger strategy for the team responsible for that country. You can’t kill yourself or your team if there is no way to scale to a 24-hour cycle and even if you do is it profitable or a money/resource pit?

@John_Trader1 I understand the frustration pal. One thing that may help you is to do an audit on where the volume is coming in from. If you are getting a greater percentage outside of the US, I would suggest looking to alter your work schedule and work the hours that are the most impactful for your business in the SM space.

@jeffespo great list of reasons to devote to social media, but what about just listening? I devote quite a bit of time each day to just search around and listen to what people are saying about my niche. From there, I can develop blog posts and other features to help alleviate those problems – not specifically to my customers, but to people who are interested in what I do.

Do you factor “listening” time into your social media expenditures?

Good stuff, @jeffespo . And nice to see someone actually attempt to allot time to each of these areas. I think you’ve created great guideposts here. Then people just need to remember that engagement begets engagement, so the more time you spend engaging, the more engagement opportunities you will have. This is all a good thing, at least IMO, but can require taking a hard look at your company culture to review overall time and resource allotment.

@jeffespo You bet. Had no idea you were @vistaprint too. Wild!

@jeffespo Okay, got it. I bang on keys a lot too.

@MeltwaterBuzz Thanks for sharing http://espo4.me/pSTshH

small typo in third paragraph: The answer to this question lies on your business goals for social media and what want to get out,,

shouldn’t it be “what you want to get out of it”?

@steve8004 You’re welcome. Wondering if I might be able to a question of you offline?

@CoSIDAnews thanks

Hey Jeff, sorry I am a little late to the party here but I did have one comment on your post.

First off, I think its a smart post with some very sound advice on time allocation for social media efforts, a question I hear quite a bit in some of the circles I inhabit. One thing I want to mention is that a lot of this advice seems to be most applicable to domestic organizations. If you work in the US, your customers are in the US and you have no global footprint then by all means this advice is sound.

However, the increased use of social networks across the globe and the efforts to launch and maintain a presence on channels that are the most effective for an international company changes the dynamic of time spent on social media efforts and takes a very concerted almost herculean effort to pull off especially if it is headquartered here in the US. It’s easy to say — “just empower someone in an international office to handle the 2nd half of the day when the US sleeps” but it isn’t as easy to pull that off and what if you don’t have an international office?

I often see posts written with the US consumer and company in mind without taking into account global organizations that need a 24 hour strategy that incorporates cultural differences, time differences and adaptations to different, unique platforms that are used in other countries (not to mention difference in languages). It almost seems impossible to write a post that would encapsulate such a broad topic.

Thanks for listening…as someone who tries to keep several international social media balls in the air, I look at content through a global lens and always try pick different pieces of advice and suggestions out that will be beneficial to my overall strategy.

@John_Trader1 I don’t agree. If you don’t have the resources in other countries you can only man the pages with what you have and set expectations. One of the reason my team clearly lists our hours is that we don’t have the staff to cover questions coming in 24-7 from countries around the globe. By limiting it to a set time period you set expectations for everyone who is coming to the page. If there is a great enough need from a customer base in a specific company, it is then something that you need to hash out with a larger strategy for the team responsible for that country. You can’t kill yourself or your team if there is no way to scale to a 24-hour cycle and even if you do is it profitable or a money/resource pit?

@John_Trader1 I understand the frustration pal. One thing that may help you is to do an audit on where the volume is coming in from. If you are getting a greater percentage outside of the US, I would suggest looking to alter your work schedule and work the hours that are the most impactful for your business in the SM space.

@jeffespo great list of reasons to devote to social media, but what about just listening? I devote quite a bit of time each day to just search around and listen to what people are saying about my niche. From there, I can develop blog posts and other features to help alleviate those problems – not specifically to my customers, but to people who are interested in what I do.

Do you factor “listening” time into your social media expenditures?

Good stuff, @jeffespo . And nice to see someone actually attempt to allot time to each of these areas. I think you’ve created great guideposts here. Then people just need to remember that engagement begets engagement, so the more time you spend engaging, the more engagement opportunities you will have. This is all a good thing, at least IMO, but can require taking a hard look at your company culture to review overall time and resource allotment.

@jeffespo You bet. Had no idea you were @vistaprint too. Wild!

@jeffespo Okay, got it. I bang on keys a lot too.

@MeltwaterBuzz Thanks for sharing http://espo4.me/pSTshH

small typo in third paragraph: The answer to this question lies on your business goals for social media and what want to get out,,

shouldn’t it be “what you want to get out of it”?

@steve8004 You’re welcome. Wondering if I might be able to a question of you offline?

@CoSIDAnews thanks

Hey Jeff, sorry I am a little late to the party here but I did have one comment on your post.

First off, I think its a smart post with some very sound advice on time allocation for social media efforts, a question I hear quite a bit in some of the circles I inhabit. One thing I want to mention is that a lot of this advice seems to be most applicable to domestic organizations. If you work in the US, your customers are in the US and you have no global footprint then by all means this advice is sound.

However, the increased use of social networks across the globe and the efforts to launch and maintain a presence on channels that are the most effective for an international company changes the dynamic of time spent on social media efforts and takes a very concerted almost herculean effort to pull off especially if it is headquartered here in the US. It’s easy to say — “just empower someone in an international office to handle the 2nd half of the day when the US sleeps” but it isn’t as easy to pull that off and what if you don’t have an international office?

I often see posts written with the US consumer and company in mind without taking into account global organizations that need a 24 hour strategy that incorporates cultural differences, time differences and adaptations to different, unique platforms that are used in other countries (not to mention difference in languages). It almost seems impossible to write a post that would encapsulate such a broad topic.

Thanks for listening…as someone who tries to keep several international social media balls in the air, I look at content through a global lens and always try pick different pieces of advice and suggestions out that will be beneficial to my overall strategy.

@John_Trader1 I don’t agree. If you don’t have the resources in other countries you can only man the pages with what you have and set expectations. One of the reason my team clearly lists our hours is that we don’t have the staff to cover questions coming in 24-7 from countries around the globe. By limiting it to a set time period you set expectations for everyone who is coming to the page. If there is a great enough need from a customer base in a specific company, it is then something that you need to hash out with a larger strategy for the team responsible for that country. You can’t kill yourself or your team if there is no way to scale to a 24-hour cycle and even if you do is it profitable or a money/resource pit?

@John_Trader1 I understand the frustration pal. One thing that may help you is to do an audit on where the volume is coming in from. If you are getting a greater percentage outside of the US, I would suggest looking to alter your work schedule and work the hours that are the most impactful for your business in the SM space.

@jeffespo great list of reasons to devote to social media, but what about just listening? I devote quite a bit of time each day to just search around and listen to what people are saying about my niche. From there, I can develop blog posts and other features to help alleviate those problems – not specifically to my customers, but to people who are interested in what I do.

Do you factor “listening” time into your social media expenditures?

Good stuff, @jeffespo . And nice to see someone actually attempt to allot time to each of these areas. I think you’ve created great guideposts here. Then people just need to remember that engagement begets engagement, so the more time you spend engaging, the more engagement opportunities you will have. This is all a good thing, at least IMO, but can require taking a hard look at your company culture to review overall time and resource allotment.

@jeffespo You bet. Had no idea you were @vistaprint too. Wild!

@jeffespo Okay, got it. I bang on keys a lot too.

@MeltwaterBuzz Thanks for sharing http://espo4.me/pSTshH

small typo in third paragraph: The answer to this question lies on your business goals for social media and what want to get out,,

shouldn’t it be “what you want to get out of it”?

@steve8004 You’re welcome. Wondering if I might be able to a question of you offline?

@CoSIDAnews thanks

Hey Jeff, sorry I am a little late to the party here but I did have one comment on your post.

First off, I think its a smart post with some very sound advice on time allocation for social media efforts, a question I hear quite a bit in some of the circles I inhabit. One thing I want to mention is that a lot of this advice seems to be most applicable to domestic organizations. If you work in the US, your customers are in the US and you have no global footprint then by all means this advice is sound.

However, the increased use of social networks across the globe and the efforts to launch and maintain a presence on channels that are the most effective for an international company changes the dynamic of time spent on social media efforts and takes a very concerted almost herculean effort to pull off especially if it is headquartered here in the US. It’s easy to say — “just empower someone in an international office to handle the 2nd half of the day when the US sleeps” but it isn’t as easy to pull that off and what if you don’t have an international office?

I often see posts written with the US consumer and company in mind without taking into account global organizations that need a 24 hour strategy that incorporates cultural differences, time differences and adaptations to different, unique platforms that are used in other countries (not to mention difference in languages). It almost seems impossible to write a post that would encapsulate such a broad topic.

Thanks for listening…as someone who tries to keep several international social media balls in the air, I look at content through a global lens and always try pick different pieces of advice and suggestions out that will be beneficial to my overall strategy.

@John_Trader1 I don’t agree. If you don’t have the resources in other countries you can only man the pages with what you have and set expectations. One of the reason my team clearly lists our hours is that we don’t have the staff to cover questions coming in 24-7 from countries around the globe. By limiting it to a set time period you set expectations for everyone who is coming to the page. If there is a great enough need from a customer base in a specific company, it is then something that you need to hash out with a larger strategy for the team responsible for that country. You can’t kill yourself or your team if there is no way to scale to a 24-hour cycle and even if you do is it profitable or a money/resource pit?

@John_Trader1 I understand the frustration pal. One thing that may help you is to do an audit on where the volume is coming in from. If you are getting a greater percentage outside of the US, I would suggest looking to alter your work schedule and work the hours that are the most impactful for your business in the SM space.

@jeffespo great list of reasons to devote to social media, but what about just listening? I devote quite a bit of time each day to just search around and listen to what people are saying about my niche. From there, I can develop blog posts and other features to help alleviate those problems – not specifically to my customers, but to people who are interested in what I do.

Do you factor “listening” time into your social media expenditures?

Good stuff, @jeffespo . And nice to see someone actually attempt to allot time to each of these areas. I think you’ve created great guideposts here. Then people just need to remember that engagement begets engagement, so the more time you spend engaging, the more engagement opportunities you will have. This is all a good thing, at least IMO, but can require taking a hard look at your company culture to review overall time and resource allotment.

@jeffespo You bet. Had no idea you were @vistaprint too. Wild!

@jeffespo Okay, got it. I bang on keys a lot too.

@MeltwaterBuzz Thanks for sharing http://espo4.me/pSTshH

small typo in third paragraph: The answer to this question lies on your business goals for social media and what want to get out,,

shouldn’t it be “what you want to get out of it”?

@steve8004 You’re welcome. Wondering if I might be able to a question of you offline?

@CoSIDAnews thanks

Hey Jeff, sorry I am a little late to the party here but I did have one comment on your post.

First off, I think its a smart post with some very sound advice on time allocation for social media efforts, a question I hear quite a bit in some of the circles I inhabit. One thing I want to mention is that a lot of this advice seems to be most applicable to domestic organizations. If you work in the US, your customers are in the US and you have no global footprint then by all means this advice is sound.

However, the increased use of social networks across the globe and the efforts to launch and maintain a presence on channels that are the most effective for an international company changes the dynamic of time spent on social media efforts and takes a very concerted almost herculean effort to pull off especially if it is headquartered here in the US. It’s easy to say — “just empower someone in an international office to handle the 2nd half of the day when the US sleeps” but it isn’t as easy to pull that off and what if you don’t have an international office?

I often see posts written with the US consumer and company in mind without taking into account global organizations that need a 24 hour strategy that incorporates cultural differences, time differences and adaptations to different, unique platforms that are used in other countries (not to mention difference in languages). It almost seems impossible to write a post that would encapsulate such a broad topic.

Thanks for listening…as someone who tries to keep several international social media balls in the air, I look at content through a global lens and always try pick different pieces of advice and suggestions out that will be beneficial to my overall strategy.

@John_Trader1 I don’t agree. If you don’t have the resources in other countries you can only man the pages with what you have and set expectations. One of the reason my team clearly lists our hours is that we don’t have the staff to cover questions coming in 24-7 from countries around the globe. By limiting it to a set time period you set expectations for everyone who is coming to the page. If there is a great enough need from a customer base in a specific company, it is then something that you need to hash out with a larger strategy for the team responsible for that country. You can’t kill yourself or your team if there is no way to scale to a 24-hour cycle and even if you do is it profitable or a money/resource pit?

@John_Trader1 I understand the frustration pal. One thing that may help you is to do an audit on where the volume is coming in from. If you are getting a greater percentage outside of the US, I would suggest looking to alter your work schedule and work the hours that are the most impactful for your business in the SM space.

@jeffespo great list of reasons to devote to social media, but what about just listening? I devote quite a bit of time each day to just search around and listen to what people are saying about my niche. From there, I can develop blog posts and other features to help alleviate those problems – not specifically to my customers, but to people who are interested in what I do.

Do you factor “listening” time into your social media expenditures?

Good stuff, @jeffespo . And nice to see someone actually attempt to allot time to each of these areas. I think you’ve created great guideposts here. Then people just need to remember that engagement begets engagement, so the more time you spend engaging, the more engagement opportunities you will have. This is all a good thing, at least IMO, but can require taking a hard look at your company culture to review overall time and resource allotment.

@jeffespo You bet. Had no idea you were @vistaprint too. Wild!

@jeffespo Okay, got it. I bang on keys a lot too.

@MeltwaterBuzz Thanks for sharing http://espo4.me/pSTshH

small typo in third paragraph: The answer to this question lies on your business goals for social media and what want to get out,,

shouldn’t it be “what you want to get out of it”?

@steve8004 You’re welcome. Wondering if I might be able to a question of you offline?

@CoSIDAnews thanks

Hey Jeff, sorry I am a little late to the party here but I did have one comment on your post.

First off, I think its a smart post with some very sound advice on time allocation for social media efforts, a question I hear quite a bit in some of the circles I inhabit. One thing I want to mention is that a lot of this advice seems to be most applicable to domestic organizations. If you work in the US, your customers are in the US and you have no global footprint then by all means this advice is sound.

However, the increased use of social networks across the globe and the efforts to launch and maintain a presence on channels that are the most effective for an international company changes the dynamic of time spent on social media efforts and takes a very concerted almost herculean effort to pull off especially if it is headquartered here in the US. It’s easy to say — “just empower someone in an international office to handle the 2nd half of the day when the US sleeps” but it isn’t as easy to pull that off and what if you don’t have an international office?

I often see posts written with the US consumer and company in mind without taking into account global organizations that need a 24 hour strategy that incorporates cultural differences, time differences and adaptations to different, unique platforms that are used in other countries (not to mention difference in languages). It almost seems impossible to write a post that would encapsulate such a broad topic.

Thanks for listening…as someone who tries to keep several international social media balls in the air, I look at content through a global lens and always try pick different pieces of advice and suggestions out that will be beneficial to my overall strategy.

@John_Trader1 I don’t agree. If you don’t have the resources in other countries you can only man the pages with what you have and set expectations. One of the reason my team clearly lists our hours is that we don’t have the staff to cover questions coming in 24-7 from countries around the globe. By limiting it to a set time period you set expectations for everyone who is coming to the page. If there is a great enough need from a customer base in a specific company, it is then something that you need to hash out with a larger strategy for the team responsible for that country. You can’t kill yourself or your team if there is no way to scale to a 24-hour cycle and even if you do is it profitable or a money/resource pit?

@John_Trader1 I understand the frustration pal. One thing that may help you is to do an audit on where the volume is coming in from. If you are getting a greater percentage outside of the US, I would suggest looking to alter your work schedule and work the hours that are the most impactful for your business in the SM space.