This was a good week as the sun finally started to shine on New England, just in time to usher in the unofficial start of the summer with Memorial Day weekend. I am looking forward to this weekend, which starts at roughly 2:00 p.m. today. I have a nice relaxing weekend planed with Mrs. & Baby Espo planned, how about you? If your weekend hasn’t already started, I appreciate you taking the time to peep out this week’s edition of Five for Friday. So with that – cheers to the weekend.
Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site. The main part of the reason is that I do PR and not advertising so when I do pass along the information I am usually met with a response from my marketing team with an “are you kidding me?” you see many bloggers come in with rates well above a traditional publication with a fraction of the traffic. This post from Jason Falls was a great segway to grounding bloggers and offering the reasons that brands often pass on advertising on their sites.
A New Way to Calculate What Facebook is Worth to Your Business – Anyone who reads this blog with regularity knows that I love measurement. This post from Jay Baer offers a great insight into a method that would work great for small businesses and mid-sized enterprises for calculating the value of Facebook to the enterprise.
U.S. Army Turns to Social Media to Recruit – While they aren’t early adopters, the Army is doing some really cool things with recruiting in the social space. Sure their industry is different than yours or mine, but it is a great use of hyper targeting that can be used by any company.
The Conversation is Over. Long Live the Conversation. – This is a great piece in the Harvard Business Review. Much like the school in Cambridge, it is wicked smaaaht but worth reading in terms of what conversation really means.
Twitter’s Postholes from Isaac Pigott on Vimeo.