Man this week flew by. One morning we were pitching the Small Business Happiness Index from Vistaprint, the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. To celebrate the quick and effective week, I’ll be heading to Fenway Park to watch the Cubs take on the Sox. Interesting stat about the game is that it marks the first time that the Cubbies have visited Fenway since 1918. For those of you counting at home, that’s 93 years. How was your week? Hopefully it was as quick as mine and you have some great weekend plans. Have a great weekend and enjoy this week’s edition of Five for Friday.

Conversation Agents: Predictive Technology or Discovery Channels? – This is an interesting piece that takes a look at the evolution of tools. As we know, machines and formulas can predict many things. As we integrate more and more with tech the big question will be what role do humans play in setting predictions?

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform.

The New Normal of Work Includes Social Media – Let’s face it – a lot of the time that we spend on social media would have been considered slacking off two or three years ago. In some ways we all have to learn to balance things. This article hit home for me, because social is a part of my job, but it also serves as a think tank and inspiration for me to do practical work throughout the day and to continue to push myself. What is it for you?

Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space. There are easy ways and there are more in-depth ways of doing this. Unfortunately many folks take the easy approach and stick to the last-click model. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search. Unfortunately this is a very flawed method that misses a lot of the pie; this post from Dave Fleet helps highlight that.

Getting Your Klout Out The site’s social media influence score is showing up on resumes – Not going to lie, this post on AdWeek was not only foolish but it is also tremendously flawed. Love it or hate it, Klout can serve as a measuring stick. Some people and companies pay too much attention to these scores. The notion that Klout will show up on resumes is preposterous to me. The real reason is that while it shows a number and some other fancy metrics, it is not the end all be all. There are plenty of bots and bimbos (see Snooki) that have high Klout scores – would you hire any of them for a position on your social media team?

Man this week flew by. One morning we were pitching the Small Business Happiness Index from Vistaprint, the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. To celebrate the quick and effective week, I’ll be heading to Fenway Park to watch the Cubs take on the Sox. Interesting stat about the game is that it marks the first time that the Cubbies have visited Fenway since 1918. For those of you counting at home, that’s 93 years. How was your week? Hopefully it was as quick as mine and you have some great weekend plans. Have a great weekend and enjoy this week’s edition of Five for Friday.

Conversation Agents: Predictive Technology or Discovery Channels? – This is an interesting piece that takes a look at the evolution of tools. As we know, machines and formulas can predict many things. As we integrate more and more with tech the big question will be what role do humans play in setting predictions?

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform.

The New Normal of Work Includes Social Media – Let’s face it – a lot of the time that we spend on social media would have been considered slacking off two or three years ago. In some ways we all have to learn to balance things. This article hit home for me, because social is a part of my job, but it also serves as a think tank and inspiration for me to do practical work throughout the day and to continue to push myself. What is it for you?

Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space. There are easy ways and there are more in-depth ways of doing this. Unfortunately many folks take the easy approach and stick to the last-click model. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search. Unfortunately this is a very flawed method that misses a lot of the pie; this post from Dave Fleet helps highlight that.

Getting Your Klout Out The site’s social media influence score is showing up on resumes – Not going to lie, this post on AdWeek was not only foolish but it is also tremendously flawed. Love it or hate it, Klout can serve as a measuring stick. Some people and companies pay too much attention to these scores. The notion that Klout will show up on resumes is preposterous to me. The real reason is that while it shows a number and some other fancy metrics, it is not the end all be all. There are plenty of bots and bimbos (see Snooki) that have high Klout scores – would you hire any of them for a position on your social media team?

Man this week flew by. One morning we were pitching the Small Business Happiness Index from Vistaprint, the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. To celebrate the quick and effective week, I’ll be heading to Fenway Park to watch the Cubs take on the Sox. Interesting stat about the game is that it marks the first time that the Cubbies have visited Fenway since 1918. For those of you counting at home, that’s 93 years. How was your week? Hopefully it was as quick as mine and you have some great weekend plans. Have a great weekend and enjoy this week’s edition of Five for Friday.

Conversation Agents: Predictive Technology or Discovery Channels? – This is an interesting piece that takes a look at the evolution of tools. As we know, machines and formulas can predict many things. As we integrate more and more with tech the big question will be what role do humans play in setting predictions?

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform.

The New Normal of Work Includes Social Media – Let’s face it – a lot of the time that we spend on social media would have been considered slacking off two or three years ago. In some ways we all have to learn to balance things. This article hit home for me, because social is a part of my job, but it also serves as a think tank and inspiration for me to do practical work throughout the day and to continue to push myself. What is it for you?

Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space. There are easy ways and there are more in-depth ways of doing this. Unfortunately many folks take the easy approach and stick to the last-click model. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search. Unfortunately this is a very flawed method that misses a lot of the pie; this post from Dave Fleet helps highlight that.

Getting Your Klout Out The site’s social media influence score is showing up on resumes – Not going to lie, this post on AdWeek was not only foolish but it is also tremendously flawed. Love it or hate it, Klout can serve as a measuring stick. Some people and companies pay too much attention to these scores. The notion that Klout will show up on resumes is preposterous to me. The real reason is that while it shows a number and some other fancy metrics, it is not the end all be all. There are plenty of bots and bimbos (see Snooki) that have high Klout scores – would you hire any of them for a position on your social media team?

Man this week flew by. One morning we were pitching the Small Business Happiness Index from Vistaprint, the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. To celebrate the quick and effective week, I’ll be heading to Fenway Park to watch the Cubs take on the Sox. Interesting stat about the game is that it marks the first time that the Cubbies have visited Fenway since 1918. For those of you counting at home, that’s 93 years. How was your week? Hopefully it was as quick as mine and you have some great weekend plans. Have a great weekend and enjoy this week’s edition of Five for Friday.

Conversation Agents: Predictive Technology or Discovery Channels? – This is an interesting piece that takes a look at the evolution of tools. As we know, machines and formulas can predict many things. As we integrate more and more with tech the big question will be what role do humans play in setting predictions?

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform.

The New Normal of Work Includes Social Media – Let’s face it – a lot of the time that we spend on social media would have been considered slacking off two or three years ago. In some ways we all have to learn to balance things. This article hit home for me, because social is a part of my job, but it also serves as a think tank and inspiration for me to do practical work throughout the day and to continue to push myself. What is it for you?

Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space. There are easy ways and there are more in-depth ways of doing this. Unfortunately many folks take the easy approach and stick to the last-click model. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search. Unfortunately this is a very flawed method that misses a lot of the pie; this post from Dave Fleet helps highlight that.

Getting Your Klout Out The site’s social media influence score is showing up on resumes – Not going to lie, this post on AdWeek was not only foolish but it is also tremendously flawed. Love it or hate it, Klout can serve as a measuring stick. Some people and companies pay too much attention to these scores. The notion that Klout will show up on resumes is preposterous to me. The real reason is that while it shows a number and some other fancy metrics, it is not the end all be all. There are plenty of bots and bimbos (see Snooki) that have high Klout scores – would you hire any of them for a position on your social media team?