Facebook will not replace websites

Written on March 21, 2011 by in Company, Facebook, social media

Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it.

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does.  (See Facebook’s T&C)

The concept of making Facebook your central hub and presence on the web is sickening to me. If you are putting in the blood, sweat and tears to build up your web presence for your business or building a blog you want to have ownership of it.dislike this...

You also need to know that no matter how uber-popular Facebook is, it has still experienced downtime and bugs. If a customer heads to your page at that time and can’t get in, chances are that they’ll head to a competitor’s website where they can make a live connection or get information. Now this is not to say that websites don’t have their downtime, difference is that if you are paying for a service, you can call your hosting provider to get an ETA of a fix and bitch and moan about it. With Facebook, you are at the mercy of their developers and servers.

There is also the small little issue that as a race, we humans are fickle. We are always looking for bigger, better or newer. In the social media realm, we’ve seen players be the apple of everyone’s eye only to fall to the untouchable class – remember when Myspace was sitting on top of the world?  I don’t have a crystal ball, but I can say with certainty that we cannot assume that Facebook will always be numero uno in the social space despite what Mark Zuckerberg would like us to believe.

Please don’t confuse this with saying that you shouldn’t utilize Facebook or its network. Once you’ve built up the content, shopping experience, etc. push it towards your own cultivated community that plays on the world’s top social network.

A common misconception in this ever-evolving space is that social networks will replace traditional means of business. In reality, they are just another spoke that ties back to a hub. If the fish are there, drop a line as it can help drive things back to your core business but if you think that this is totally off base and that companies should put all of their eggs in the Facebook Easter basket or advise clients to do so, please let me know in the comments below. I would love to hear why.

Image – Martin Neuhof

 

146266 Comments - Leave a comment!
146,266 Responses to Facebook will not replace websites
  1. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  2. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  3. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  4. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  5. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  6. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  7. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  8. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  9. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  10. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  11. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  12. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  13. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  14. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  15. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  16. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  17. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  18. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  19. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  20. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  21. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  22. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  23. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  24. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  25. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  26. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  27. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  28. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  29. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  30. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  31. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  32. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  33. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  34. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  35. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  36. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  37. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  38. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  39. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  40. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  41. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  42. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  43. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  44. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  45. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  46. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  47. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  48. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  49. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  50. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

1 2 3 … 2,926

Facebook will not replace websites

Written on March 21, 2011 by in Company, Facebook, social media

Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it.

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does.  (See Facebook’s T&C)

The concept of making Facebook your central hub and presence on the web is sickening to me. If you are putting in the blood, sweat and tears to build up your web presence for your business or building a blog you want to have ownership of it.dislike this...

You also need to know that no matter how uber-popular Facebook is, it has still experienced downtime and bugs. If a customer heads to your page at that time and can’t get in, chances are that they’ll head to a competitor’s website where they can make a live connection or get information. Now this is not to say that websites don’t have their downtime, difference is that if you are paying for a service, you can call your hosting provider to get an ETA of a fix and bitch and moan about it. With Facebook, you are at the mercy of their developers and servers.

There is also the small little issue that as a race, we humans are fickle. We are always looking for bigger, better or newer. In the social media realm, we’ve seen players be the apple of everyone’s eye only to fall to the untouchable class – remember when Myspace was sitting on top of the world?  I don’t have a crystal ball, but I can say with certainty that we cannot assume that Facebook will always be numero uno in the social space despite what Mark Zuckerberg would like us to believe.

Please don’t confuse this with saying that you shouldn’t utilize Facebook or its network. Once you’ve built up the content, shopping experience, etc. push it towards your own cultivated community that plays on the world’s top social network.

A common misconception in this ever-evolving space is that social networks will replace traditional means of business. In reality, they are just another spoke that ties back to a hub. If the fish are there, drop a line as it can help drive things back to your core business but if you think that this is totally off base and that companies should put all of their eggs in the Facebook Easter basket or advise clients to do so, please let me know in the comments below. I would love to hear why.

Image – Martin Neuhof

 

146266 Comments - Leave a comment!
146,266 Responses to Facebook will not replace websites
  1. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  2. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  3. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  4. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  5. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  6. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  7. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  8. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  9. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  10. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  11. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  12. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  13. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  14. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  15. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  16. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  17. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  18. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  19. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  20. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  21. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  22. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  23. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  24. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  25. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  26. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  27. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  28. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  29. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  30. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  31. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  32. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  33. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  34. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  35. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  36. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  37. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  38. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  39. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  40. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  41. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  42. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  43. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  44. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  45. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  46. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  47. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  48. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  49. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  50. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

1 2 3 … 2,926

Facebook will not replace websites

Written on March 21, 2011 by in Company, Facebook, social media

Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it.

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does.  (See Facebook’s T&C)

The concept of making Facebook your central hub and presence on the web is sickening to me. If you are putting in the blood, sweat and tears to build up your web presence for your business or building a blog you want to have ownership of it.dislike this...

You also need to know that no matter how uber-popular Facebook is, it has still experienced downtime and bugs. If a customer heads to your page at that time and can’t get in, chances are that they’ll head to a competitor’s website where they can make a live connection or get information. Now this is not to say that websites don’t have their downtime, difference is that if you are paying for a service, you can call your hosting provider to get an ETA of a fix and bitch and moan about it. With Facebook, you are at the mercy of their developers and servers.

There is also the small little issue that as a race, we humans are fickle. We are always looking for bigger, better or newer. In the social media realm, we’ve seen players be the apple of everyone’s eye only to fall to the untouchable class – remember when Myspace was sitting on top of the world?  I don’t have a crystal ball, but I can say with certainty that we cannot assume that Facebook will always be numero uno in the social space despite what Mark Zuckerberg would like us to believe.

Please don’t confuse this with saying that you shouldn’t utilize Facebook or its network. Once you’ve built up the content, shopping experience, etc. push it towards your own cultivated community that plays on the world’s top social network.

A common misconception in this ever-evolving space is that social networks will replace traditional means of business. In reality, they are just another spoke that ties back to a hub. If the fish are there, drop a line as it can help drive things back to your core business but if you think that this is totally off base and that companies should put all of their eggs in the Facebook Easter basket or advise clients to do so, please let me know in the comments below. I would love to hear why.

Image – Martin Neuhof

 

146266 Comments - Leave a comment!
146,266 Responses to Facebook will not replace websites
  1. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  2. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  3. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  4. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  5. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  6. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  7. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  8. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  9. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  10. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  11. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  12. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  13. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  14. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  15. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  16. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  17. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  18. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  19. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  20. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  21. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  22. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  23. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  24. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  25. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  26. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  27. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  28. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  29. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  30. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  31. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  32. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  33. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  34. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  35. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  36. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  37. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  38. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  39. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  40. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  41. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  42. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  43. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  44. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  45. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  46. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  47. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  48. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  49. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  50. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

1 2 3 … 2,926

Facebook will not replace websites

Written on March 21, 2011 by in Company, Facebook, social media

Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it.

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does.  (See Facebook’s T&C)

The concept of making Facebook your central hub and presence on the web is sickening to me. If you are putting in the blood, sweat and tears to build up your web presence for your business or building a blog you want to have ownership of it.dislike this...

You also need to know that no matter how uber-popular Facebook is, it has still experienced downtime and bugs. If a customer heads to your page at that time and can’t get in, chances are that they’ll head to a competitor’s website where they can make a live connection or get information. Now this is not to say that websites don’t have their downtime, difference is that if you are paying for a service, you can call your hosting provider to get an ETA of a fix and bitch and moan about it. With Facebook, you are at the mercy of their developers and servers.

There is also the small little issue that as a race, we humans are fickle. We are always looking for bigger, better or newer. In the social media realm, we’ve seen players be the apple of everyone’s eye only to fall to the untouchable class – remember when Myspace was sitting on top of the world?  I don’t have a crystal ball, but I can say with certainty that we cannot assume that Facebook will always be numero uno in the social space despite what Mark Zuckerberg would like us to believe.

Please don’t confuse this with saying that you shouldn’t utilize Facebook or its network. Once you’ve built up the content, shopping experience, etc. push it towards your own cultivated community that plays on the world’s top social network.

A common misconception in this ever-evolving space is that social networks will replace traditional means of business. In reality, they are just another spoke that ties back to a hub. If the fish are there, drop a line as it can help drive things back to your core business but if you think that this is totally off base and that companies should put all of their eggs in the Facebook Easter basket or advise clients to do so, please let me know in the comments below. I would love to hear why.

Image – Martin Neuhof

 

146266 Comments - Leave a comment!
146,266 Responses to Facebook will not replace websites
  1. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  2. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  3. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  4. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  5. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  6. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  7. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  8. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  9. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  10. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  11. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  12. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  13. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  14. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  15. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  16. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  17. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  18. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  19. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  20. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  21. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  22. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  23. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  24. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  25. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  26. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  27. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  28. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  29. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  30. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  31. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  32. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  33. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  34. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  35. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  36. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  37. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  38. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  39. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  40. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  41. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  42. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  43. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  44. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  45. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  46. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  47. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  48. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  49. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  50. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

1 2 3 … 2,926

Facebook will not replace websites

Written on March 21, 2011 by in Company, Facebook, social media

Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it.

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does.  (See Facebook’s T&C)

The concept of making Facebook your central hub and presence on the web is sickening to me. If you are putting in the blood, sweat and tears to build up your web presence for your business or building a blog you want to have ownership of it.dislike this...

You also need to know that no matter how uber-popular Facebook is, it has still experienced downtime and bugs. If a customer heads to your page at that time and can’t get in, chances are that they’ll head to a competitor’s website where they can make a live connection or get information. Now this is not to say that websites don’t have their downtime, difference is that if you are paying for a service, you can call your hosting provider to get an ETA of a fix and bitch and moan about it. With Facebook, you are at the mercy of their developers and servers.

There is also the small little issue that as a race, we humans are fickle. We are always looking for bigger, better or newer. In the social media realm, we’ve seen players be the apple of everyone’s eye only to fall to the untouchable class – remember when Myspace was sitting on top of the world?  I don’t have a crystal ball, but I can say with certainty that we cannot assume that Facebook will always be numero uno in the social space despite what Mark Zuckerberg would like us to believe.

Please don’t confuse this with saying that you shouldn’t utilize Facebook or its network. Once you’ve built up the content, shopping experience, etc. push it towards your own cultivated community that plays on the world’s top social network.

A common misconception in this ever-evolving space is that social networks will replace traditional means of business. In reality, they are just another spoke that ties back to a hub. If the fish are there, drop a line as it can help drive things back to your core business but if you think that this is totally off base and that companies should put all of their eggs in the Facebook Easter basket or advise clients to do so, please let me know in the comments below. I would love to hear why.

Image – Martin Neuhof

 

146266 Comments - Leave a comment!
146,266 Responses to Facebook will not replace websites
  1. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  2. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  3. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  4. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  5. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  6. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  7. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  8. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  9. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  10. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  11. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  12. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  13. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  14. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  15. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  16. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  17. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  18. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  19. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  20. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  21. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  22. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  23. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  24. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  25. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  26. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  27. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  28. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  29. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  30. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  31. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  32. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  33. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  34. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  35. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  36. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  37. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  38. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  39. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  40. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  41. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  42. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  43. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  44. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  45. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  46. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  47. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  48. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  49. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  50. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

1 2 3 … 2,926

Facebook will not replace websites

Written on March 21, 2011 by in Company, Facebook, social media

Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it.

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does.  (See Facebook’s T&C)

The concept of making Facebook your central hub and presence on the web is sickening to me. If you are putting in the blood, sweat and tears to build up your web presence for your business or building a blog you want to have ownership of it.dislike this...

You also need to know that no matter how uber-popular Facebook is, it has still experienced downtime and bugs. If a customer heads to your page at that time and can’t get in, chances are that they’ll head to a competitor’s website where they can make a live connection or get information. Now this is not to say that websites don’t have their downtime, difference is that if you are paying for a service, you can call your hosting provider to get an ETA of a fix and bitch and moan about it. With Facebook, you are at the mercy of their developers and servers.

There is also the small little issue that as a race, we humans are fickle. We are always looking for bigger, better or newer. In the social media realm, we’ve seen players be the apple of everyone’s eye only to fall to the untouchable class – remember when Myspace was sitting on top of the world?  I don’t have a crystal ball, but I can say with certainty that we cannot assume that Facebook will always be numero uno in the social space despite what Mark Zuckerberg would like us to believe.

Please don’t confuse this with saying that you shouldn’t utilize Facebook or its network. Once you’ve built up the content, shopping experience, etc. push it towards your own cultivated community that plays on the world’s top social network.

A common misconception in this ever-evolving space is that social networks will replace traditional means of business. In reality, they are just another spoke that ties back to a hub. If the fish are there, drop a line as it can help drive things back to your core business but if you think that this is totally off base and that companies should put all of their eggs in the Facebook Easter basket or advise clients to do so, please let me know in the comments below. I would love to hear why.

Image – Martin Neuhof

 

146266 Comments - Leave a comment!
146,266 Responses to Facebook will not replace websites
  1. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  2. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  3. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  4. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  5. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  6. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  7. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  8. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  9. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  10. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  11. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  12. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  13. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  14. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  15. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  16. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  17. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  18. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  19. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  20. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  21. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  22. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  23. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  24. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  25. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  26. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  27. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  28. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  29. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  30. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  31. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  32. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  33. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  34. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  35. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  36. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  37. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  38. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  39. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  40. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  41. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  42. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  43. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  44. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  45. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  46. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  47. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  48. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  49. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  50. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

1 2 3 … 2,926

Facebook will not replace websites

Written on March 21, 2011 by in Company, Facebook, social media

Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it.

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does.  (See Facebook’s T&C)

The concept of making Facebook your central hub and presence on the web is sickening to me. If you are putting in the blood, sweat and tears to build up your web presence for your business or building a blog you want to have ownership of it.dislike this...

You also need to know that no matter how uber-popular Facebook is, it has still experienced downtime and bugs. If a customer heads to your page at that time and can’t get in, chances are that they’ll head to a competitor’s website where they can make a live connection or get information. Now this is not to say that websites don’t have their downtime, difference is that if you are paying for a service, you can call your hosting provider to get an ETA of a fix and bitch and moan about it. With Facebook, you are at the mercy of their developers and servers.

There is also the small little issue that as a race, we humans are fickle. We are always looking for bigger, better or newer. In the social media realm, we’ve seen players be the apple of everyone’s eye only to fall to the untouchable class – remember when Myspace was sitting on top of the world?  I don’t have a crystal ball, but I can say with certainty that we cannot assume that Facebook will always be numero uno in the social space despite what Mark Zuckerberg would like us to believe.

Please don’t confuse this with saying that you shouldn’t utilize Facebook or its network. Once you’ve built up the content, shopping experience, etc. push it towards your own cultivated community that plays on the world’s top social network.

A common misconception in this ever-evolving space is that social networks will replace traditional means of business. In reality, they are just another spoke that ties back to a hub. If the fish are there, drop a line as it can help drive things back to your core business but if you think that this is totally off base and that companies should put all of their eggs in the Facebook Easter basket or advise clients to do so, please let me know in the comments below. I would love to hear why.

Image – Martin Neuhof

 

146266 Comments - Leave a comment!
146,266 Responses to Facebook will not replace websites
  1. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  2. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  3. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  4. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  5. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  6. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  7. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  8. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  9. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  10. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  11. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  12. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  13. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  14. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  15. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  16. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  17. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  18. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  19. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  20. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  21. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  22. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  23. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  24. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  25. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  26. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  27. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  28. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  29. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  30. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  31. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  32. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  33. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  34. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  35. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  36. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  37. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  38. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  39. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  40. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  41. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  42. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  43. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  44. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  45. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  46. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  47. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  48. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  49. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  50. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

1 2 3 … 2,926

Facebook will not replace websites

Written on March 21, 2011 by in Company, Facebook, social media

Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes, “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it.

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does.  (See Facebook’s T&C)

The concept of making Facebook your central hub and presence on the web is sickening to me. If you are putting in the blood, sweat and tears to build up your web presence for your business or building a blog you want to have ownership of it.dislike this...

You also need to know that no matter how uber-popular Facebook is, it has still experienced downtime and bugs. If a customer heads to your page at that time and can’t get in, chances are that they’ll head to a competitor’s website where they can make a live connection or get information. Now this is not to say that websites don’t have their downtime, difference is that if you are paying for a service, you can call your hosting provider to get an ETA of a fix and bitch and moan about it. With Facebook, you are at the mercy of their developers and servers.

There is also the small little issue that as a race, we humans are fickle. We are always looking for bigger, better or newer. In the social media realm, we’ve seen players be the apple of everyone’s eye only to fall to the untouchable class – remember when Myspace was sitting on top of the world?  I don’t have a crystal ball, but I can say with certainty that we cannot assume that Facebook will always be numero uno in the social space despite what Mark Zuckerberg would like us to believe.

Please don’t confuse this with saying that you shouldn’t utilize Facebook or its network. Once you’ve built up the content, shopping experience, etc. push it towards your own cultivated community that plays on the world’s top social network.

A common misconception in this ever-evolving space is that social networks will replace traditional means of business. In reality, they are just another spoke that ties back to a hub. If the fish are there, drop a line as it can help drive things back to your core business but if you think that this is totally off base and that companies should put all of their eggs in the Facebook Easter basket or advise clients to do so, please let me know in the comments below. I would love to hear why.

Image – Martin Neuhof

 

146266 Comments - Leave a comment!
146,266 Responses to Facebook will not replace websites
  1. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  2. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  3. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  4. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  5. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  6. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  7. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  8. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  9. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  10. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  11. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  12. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  13. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  14. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  15. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  16. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  17. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  18. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  19. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  20. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  21. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  22. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  23. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  24. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  25. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  26. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  27. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  28. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  29. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  30. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  31. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  32. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  33. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  34. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  35. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  36. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  37. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  38. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  39. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  40. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  41. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  42. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  43. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  44. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  45. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  46. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  47. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  48. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  49. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

  50. GA_comm
    March 21, 2011 | 9:42 am

    Thank you for your post.

    I wholeheartedly agree. FB can be a really great channel – but that’s all it is. For some of the brands we help to promote here at GA, we tend to think of FB fan pages in the same vein as microsites (even if we don’t label them as such).

    Greg WaitleyGA Communication

    http://twitter.com/GA_comm

1 2 3 … 2,926

Google