You hate me; but your abhorrence cannot equal that with which I regard myself. I look on the hands which executed the deed; I think on the heart in which the imagination of it was conceived, and long for the moment when these hands will meet my eyes, when that imagination will haunt my thoughts no more. – Frankenstein

The quote above is in the conclusion of Mary Shelley’s Frankenstein, in particular, they are the last words spoken by the monster that we tend to visualize with bolts in his neck and a flat top with some pale greenish skin. I’m thinking about Frankenstein because I fear that we have created a monster of our own in the 21^st century.

If you have logged onto Twitter, Facebook, Yelp!, GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web.

We are creating an insatiable monster. We like shiny things and want instant satisfaction from brands on the sites that WE are comfortable on. If brands can’t adapt well to hell with them, we’ll just keep putting them on blast.

The problem with this mentality is that companies need to prioritize their efforts and there are just too many platforms to monitor all of them 24/7. It is not possible – hell you probably don’t even log into a quarter of the social profiles you have created on a weekly basis – I know I don’t. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR. I just don’t have time to be efficient to play in other spaces.

Do the honest evaluation of yourself now and then come back to read the rest of the article.

Are you utilizing all of the networks that you are a member of? I thought not. So how can we DEMAND that companies train an all-seeing eye to every complaint?

If we cannot get over ourselves and realize that we’re just not that important to deem a 24-hour concierge for our every bitch, well we’ll create a monster that like Frankenstein needs to get put down.

Image – TWM1340

You hate me; but your abhorrence cannot equal that with which I regard myself. I look on the hands which executed the deed; I think on the heart in which the imagination of it was conceived, and long for the moment when these hands will meet my eyes, when that imagination will haunt my thoughts no more. – Frankenstein

The quote above is in the conclusion of Mary Shelley’s Frankenstein, in particular, they are the last words spoken by the monster that we tend to visualize with bolts in his neck and a flat top with some pale greenish skin. I’m thinking about Frankenstein because I fear that we have created a monster of our own in the 21^st century.

If you have logged onto Twitter, Facebook, Yelp!, GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web.

We are creating an insatiable monster. We like shiny things and want instant satisfaction from brands on the sites that WE are comfortable on. If brands can’t adapt well to hell with them, we’ll just keep putting them on blast.

The problem with this mentality is that companies need to prioritize their efforts and there are just too many platforms to monitor all of them 24/7. It is not possible – hell you probably don’t even log into a quarter of the social profiles you have created on a weekly basis – I know I don’t. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR. I just don’t have time to be efficient to play in other spaces.

Do the honest evaluation of yourself now and then come back to read the rest of the article.

Are you utilizing all of the networks that you are a member of? I thought not. So how can we DEMAND that companies train an all-seeing eye to every complaint?

If we cannot get over ourselves and realize that we’re just not that important to deem a 24-hour concierge for our every bitch, well we’ll create a monster that like Frankenstein needs to get put down.

Image – TWM1340

You hate me; but your abhorrence cannot equal that with which I regard myself. I look on the hands which executed the deed; I think on the heart in which the imagination of it was conceived, and long for the moment when these hands will meet my eyes, when that imagination will haunt my thoughts no more. – Frankenstein

The quote above is in the conclusion of Mary Shelley’s Frankenstein, in particular, they are the last words spoken by the monster that we tend to visualize with bolts in his neck and a flat top with some pale greenish skin. I’m thinking about Frankenstein because I fear that we have created a monster of our own in the 21^st century.

If you have logged onto Twitter, Facebook, Yelp!, GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web.

We are creating an insatiable monster. We like shiny things and want instant satisfaction from brands on the sites that WE are comfortable on. If brands can’t adapt well to hell with them, we’ll just keep putting them on blast.

The problem with this mentality is that companies need to prioritize their efforts and there are just too many platforms to monitor all of them 24/7. It is not possible – hell you probably don’t even log into a quarter of the social profiles you have created on a weekly basis – I know I don’t. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR. I just don’t have time to be efficient to play in other spaces.

Do the honest evaluation of yourself now and then come back to read the rest of the article.

Are you utilizing all of the networks that you are a member of? I thought not. So how can we DEMAND that companies train an all-seeing eye to every complaint?

If we cannot get over ourselves and realize that we’re just not that important to deem a 24-hour concierge for our every bitch, well we’ll create a monster that like Frankenstein needs to get put down.

Image – TWM1340

You hate me; but your abhorrence cannot equal that with which I regard myself. I look on the hands which executed the deed; I think on the heart in which the imagination of it was conceived, and long for the moment when these hands will meet my eyes, when that imagination will haunt my thoughts no more. – Frankenstein

The quote above is in the conclusion of Mary Shelley’s Frankenstein, in particular, they are the last words spoken by the monster that we tend to visualize with bolts in his neck and a flat top with some pale greenish skin. I’m thinking about Frankenstein because I fear that we have created a monster of our own in the 21^st century.

If you have logged onto Twitter, Facebook, Yelp!, GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web.

We are creating an insatiable monster. We like shiny things and want instant satisfaction from brands on the sites that WE are comfortable on. If brands can’t adapt well to hell with them, we’ll just keep putting them on blast.

The problem with this mentality is that companies need to prioritize their efforts and there are just too many platforms to monitor all of them 24/7. It is not possible – hell you probably don’t even log into a quarter of the social profiles you have created on a weekly basis – I know I don’t. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR. I just don’t have time to be efficient to play in other spaces.

Do the honest evaluation of yourself now and then come back to read the rest of the article.

Are you utilizing all of the networks that you are a member of? I thought not. So how can we DEMAND that companies train an all-seeing eye to every complaint?

If we cannot get over ourselves and realize that we’re just not that important to deem a 24-hour concierge for our every bitch, well we’ll create a monster that like Frankenstein needs to get put down.

Image – TWM1340