Over the past few months, Leroy Stick and the Deepwater Horizon have faded from the limelight of the 24-hour news cycle. While the initial outlook for the Gulf was bleak, the assumptions turned out to be overstated and the region was not as bad off as we thought, and recovery was on its way.

Should be a good story right?

Well I thought so until I heard a commercial on the radio in which a Louisiana business owner was touting BP living up to their promise to be there until the end of the recovery. I wasn’t sure that I heard correctly until I saw a similar commercial on TV.

It would be one thing if bought a commercial to support these local small and micro businesses, but seriously having these business owners say something like:  “BP asked you to keep me informed” and keeping the BP branding was in poor taste.

If it wasn’t for the company’s mismanagement and corner cutting in the Gulf, this incident could have been avoided. To me these commercials are kind of like Bernie Madoff paying for commercials for his victims and adding in “well hey Bernie isn’t all that bad, he helped me get $20 grand back out of the three million I lost.”

I just don’t see how anyone in their right mind could approve of a commercial that capitalizes on a disaster that was created by the advertiser, but I have a habit of overreacting. So I decided to reach out to my friend Justin Goldsborough for his take on the subject. He offers a bunch of great insight in this counter-post. What say you? Was this a good marketing tool or is it just distasteful.

Over the past few months, Leroy Stick and the Deepwater Horizon have faded from the limelight of the 24-hour news cycle. While the initial outlook for the Gulf was bleak, the assumptions turned out to be overstated and the region was not as bad off as we thought, and recovery was on its way.

Should be a good story right?

Well I thought so until I heard a commercial on the radio in which a Louisiana business owner was touting BP living up to their promise to be there until the end of the recovery. I wasn’t sure that I heard correctly until I saw a similar commercial on TV.

It would be one thing if bought a commercial to support these local small and micro businesses, but seriously having these business owners say something like:  “BP asked you to keep me informed” and keeping the BP branding was in poor taste.

If it wasn’t for the company’s mismanagement and corner cutting in the Gulf, this incident could have been avoided. To me these commercials are kind of like Bernie Madoff paying for commercials for his victims and adding in “well hey Bernie isn’t all that bad, he helped me get $20 grand back out of the three million I lost.”

I just don’t see how anyone in their right mind could approve of a commercial that capitalizes on a disaster that was created by the advertiser, but I have a habit of overreacting. So I decided to reach out to my friend Justin Goldsborough for his take on the subject. He offers a bunch of great insight in this counter-post. What say you? Was this a good marketing tool or is it just distasteful.

Over the past few months, Leroy Stick and the Deepwater Horizon have faded from the limelight of the 24-hour news cycle. While the initial outlook for the Gulf was bleak, the assumptions turned out to be overstated and the region was not as bad off as we thought, and recovery was on its way.

Should be a good story right?

Well I thought so until I heard a commercial on the radio in which a Louisiana business owner was touting BP living up to their promise to be there until the end of the recovery. I wasn’t sure that I heard correctly until I saw a similar commercial on TV.

It would be one thing if bought a commercial to support these local small and micro businesses, but seriously having these business owners say something like:  “BP asked you to keep me informed” and keeping the BP branding was in poor taste.

If it wasn’t for the company’s mismanagement and corner cutting in the Gulf, this incident could have been avoided. To me these commercials are kind of like Bernie Madoff paying for commercials for his victims and adding in “well hey Bernie isn’t all that bad, he helped me get $20 grand back out of the three million I lost.”

I just don’t see how anyone in their right mind could approve of a commercial that capitalizes on a disaster that was created by the advertiser, but I have a habit of overreacting. So I decided to reach out to my friend Justin Goldsborough for his take on the subject. He offers a bunch of great insight in this counter-post. What say you? Was this a good marketing tool or is it just distasteful.

Over the past few months, Leroy Stick and the Deepwater Horizon have faded from the limelight of the 24-hour news cycle. While the initial outlook for the Gulf was bleak, the assumptions turned out to be overstated and the region was not as bad off as we thought, and recovery was on its way.

Should be a good story right?

Well I thought so until I heard a commercial on the radio in which a Louisiana business owner was touting BP living up to their promise to be there until the end of the recovery. I wasn’t sure that I heard correctly until I saw a similar commercial on TV.

It would be one thing if bought a commercial to support these local small and micro businesses, but seriously having these business owners say something like:  “BP asked you to keep me informed” and keeping the BP branding was in poor taste.

If it wasn’t for the company’s mismanagement and corner cutting in the Gulf, this incident could have been avoided. To me these commercials are kind of like Bernie Madoff paying for commercials for his victims and adding in “well hey Bernie isn’t all that bad, he helped me get $20 grand back out of the three million I lost.”

I just don’t see how anyone in their right mind could approve of a commercial that capitalizes on a disaster that was created by the advertiser, but I have a habit of overreacting. So I decided to reach out to my friend Justin Goldsborough for his take on the subject. He offers a bunch of great insight in this counter-post. What say you? Was this a good marketing tool or is it just distasteful.