A funny thing about popularity contests is that there can be only one winner. Friends, families and coworkers can be set into heated shouting matches pulling for their candidate, player or horse. So it’s been pretty entertaining watching the heated debates on the NFL’s MVP for the 2010 season with opinions from everyone from armchair quarterbacks to former quarterbacks.

When the noise settles, there are two top prospects.  On one hand many folks have been arguing for Michael Vick, the reformed quarterback for the Eagles who has went from third stringer to sparkplug for the City of Brotherly Love. On the other hand, there is Tom Brady, one of the league’s golden boys who posted the best record in the league armed with a team lacking the big name of say Randy Moss.

If I were still working in sports, I would probably weigh the stats of Brady and Vick along with some film and some other variables. Since I am not in that world anymore, I decided to look at something that I live and breathe now – social media as it gives everyone their own soap box to pontificate from.

Image - Boston Herald

So who better than the social masses to crown the league’s MVP?

Using Lithium Social Media Monitoring to pull the data, I rated the two top candidates from the NFL pundits in conversation share, net promoter score, SIM score, positive conversation share and negative conversation share. The leader in each category was given two points while the second received one point (negative conversation share was given a -1,-2 respectively).

Over the past month, there were nearly 100,000 mentions of the two quarterbacks, 57.6 percent of which went to Vick. Below are how the two stacked up in the five categories:

NPS

• Brady – 97% (2 pts)
• Vick  – 94%  (1 pt)

SIM Score

• Brady – 409.42 (1 pt)
• Vick  – 540 (2 pts)

Conversation Share

• Brady – 42.4% (1 pt)
• Vick  – 57.6% (2 pts)

Positive Conversation Share

• Brady – 49% (1 pt)
• Vick  – 51% (2 pts)

Negative Conversation Share

• Brady – 28% (-1 pt)
• Vick  – 72% (-2 pts)

In the end, Michael Vick edged Tom Brady by a score of 5-4 in the battle for NFL MVP in the eyes of the social media. For a full side by side comparison report of the two, click here and here.

Despite the outcome, one thing that interested me was the frequent word clouds. In the case of the Philadelphia QB, the two most common words were Vick and Michael, while Brady’s were season and team. In some ways it is fitting because the Patriots place an emphasis on team while Vick has been the center of personal redemption stories. One thing that was interesting was that Vick’s frequent word cloud did not include dog or dogfighting in the top five.

The league will announce their MVP next week, so until then, we’ll be left to debate who the MVP should be. Who would you give the award to?

A funny thing about popularity contests is that there can be only one winner. Friends, families and coworkers can be set into heated shouting matches pulling for their candidate, player or horse. So it’s been pretty entertaining watching the heated debates on the NFL’s MVP for the 2010 season with opinions from everyone from armchair quarterbacks to former quarterbacks.

When the noise settles, there are two top prospects.  On one hand many folks have been arguing for Michael Vick, the reformed quarterback for the Eagles who has went from third stringer to sparkplug for the City of Brotherly Love. On the other hand, there is Tom Brady, one of the league’s golden boys who posted the best record in the league armed with a team lacking the big name of say Randy Moss.

If I were still working in sports, I would probably weigh the stats of Brady and Vick along with some film and some other variables. Since I am not in that world anymore, I decided to look at something that I live and breathe now – social media as it gives everyone their own soap box to pontificate from.

Image - Boston Herald

So who better than the social masses to crown the league’s MVP?

Using Lithium Social Media Monitoring to pull the data, I rated the two top candidates from the NFL pundits in conversation share, net promoter score, SIM score, positive conversation share and negative conversation share. The leader in each category was given two points while the second received one point (negative conversation share was given a -1,-2 respectively).

Over the past month, there were nearly 100,000 mentions of the two quarterbacks, 57.6 percent of which went to Vick. Below are how the two stacked up in the five categories:

NPS

• Brady – 97% (2 pts)
• Vick  – 94%  (1 pt)

SIM Score

• Brady – 409.42 (1 pt)
• Vick  – 540 (2 pts)

Conversation Share

• Brady – 42.4% (1 pt)
• Vick  – 57.6% (2 pts)

Positive Conversation Share

• Brady – 49% (1 pt)
• Vick  – 51% (2 pts)

Negative Conversation Share

• Brady – 28% (-1 pt)
• Vick  – 72% (-2 pts)

In the end, Michael Vick edged Tom Brady by a score of 5-4 in the battle for NFL MVP in the eyes of the social media. For a full side by side comparison report of the two, click here and here.

Despite the outcome, one thing that interested me was the frequent word clouds. In the case of the Philadelphia QB, the two most common words were Vick and Michael, while Brady’s were season and team. In some ways it is fitting because the Patriots place an emphasis on team while Vick has been the center of personal redemption stories. One thing that was interesting was that Vick’s frequent word cloud did not include dog or dogfighting in the top five.

The league will announce their MVP next week, so until then, we’ll be left to debate who the MVP should be. Who would you give the award to?

A funny thing about popularity contests is that there can be only one winner. Friends, families and coworkers can be set into heated shouting matches pulling for their candidate, player or horse. So it’s been pretty entertaining watching the heated debates on the NFL’s MVP for the 2010 season with opinions from everyone from armchair quarterbacks to former quarterbacks.

When the noise settles, there are two top prospects.  On one hand many folks have been arguing for Michael Vick, the reformed quarterback for the Eagles who has went from third stringer to sparkplug for the City of Brotherly Love. On the other hand, there is Tom Brady, one of the league’s golden boys who posted the best record in the league armed with a team lacking the big name of say Randy Moss.

If I were still working in sports, I would probably weigh the stats of Brady and Vick along with some film and some other variables. Since I am not in that world anymore, I decided to look at something that I live and breathe now – social media as it gives everyone their own soap box to pontificate from.

Image - Boston Herald

So who better than the social masses to crown the league’s MVP?

Using Lithium Social Media Monitoring to pull the data, I rated the two top candidates from the NFL pundits in conversation share, net promoter score, SIM score, positive conversation share and negative conversation share. The leader in each category was given two points while the second received one point (negative conversation share was given a -1,-2 respectively).

Over the past month, there were nearly 100,000 mentions of the two quarterbacks, 57.6 percent of which went to Vick. Below are how the two stacked up in the five categories:

NPS

• Brady – 97% (2 pts)
• Vick  – 94%  (1 pt)

SIM Score

• Brady – 409.42 (1 pt)
• Vick  – 540 (2 pts)

Conversation Share

• Brady – 42.4% (1 pt)
• Vick  – 57.6% (2 pts)

Positive Conversation Share

• Brady – 49% (1 pt)
• Vick  – 51% (2 pts)

Negative Conversation Share

• Brady – 28% (-1 pt)
• Vick  – 72% (-2 pts)

In the end, Michael Vick edged Tom Brady by a score of 5-4 in the battle for NFL MVP in the eyes of the social media. For a full side by side comparison report of the two, click here and here.

Despite the outcome, one thing that interested me was the frequent word clouds. In the case of the Philadelphia QB, the two most common words were Vick and Michael, while Brady’s were season and team. In some ways it is fitting because the Patriots place an emphasis on team while Vick has been the center of personal redemption stories. One thing that was interesting was that Vick’s frequent word cloud did not include dog or dogfighting in the top five.

The league will announce their MVP next week, so until then, we’ll be left to debate who the MVP should be. Who would you give the award to?

A funny thing about popularity contests is that there can be only one winner. Friends, families and coworkers can be set into heated shouting matches pulling for their candidate, player or horse. So it’s been pretty entertaining watching the heated debates on the NFL’s MVP for the 2010 season with opinions from everyone from armchair quarterbacks to former quarterbacks.

When the noise settles, there are two top prospects.  On one hand many folks have been arguing for Michael Vick, the reformed quarterback for the Eagles who has went from third stringer to sparkplug for the City of Brotherly Love. On the other hand, there is Tom Brady, one of the league’s golden boys who posted the best record in the league armed with a team lacking the big name of say Randy Moss.

If I were still working in sports, I would probably weigh the stats of Brady and Vick along with some film and some other variables. Since I am not in that world anymore, I decided to look at something that I live and breathe now – social media as it gives everyone their own soap box to pontificate from.

Image - Boston Herald

So who better than the social masses to crown the league’s MVP?

Using Lithium Social Media Monitoring to pull the data, I rated the two top candidates from the NFL pundits in conversation share, net promoter score, SIM score, positive conversation share and negative conversation share. The leader in each category was given two points while the second received one point (negative conversation share was given a -1,-2 respectively).

Over the past month, there were nearly 100,000 mentions of the two quarterbacks, 57.6 percent of which went to Vick. Below are how the two stacked up in the five categories:

NPS

• Brady – 97% (2 pts)
• Vick  – 94%  (1 pt)

SIM Score

• Brady – 409.42 (1 pt)
• Vick  – 540 (2 pts)

Conversation Share

• Brady – 42.4% (1 pt)
• Vick  – 57.6% (2 pts)

Positive Conversation Share

• Brady – 49% (1 pt)
• Vick  – 51% (2 pts)

Negative Conversation Share

• Brady – 28% (-1 pt)
• Vick  – 72% (-2 pts)

In the end, Michael Vick edged Tom Brady by a score of 5-4 in the battle for NFL MVP in the eyes of the social media. For a full side by side comparison report of the two, click here and here.

Despite the outcome, one thing that interested me was the frequent word clouds. In the case of the Philadelphia QB, the two most common words were Vick and Michael, while Brady’s were season and team. In some ways it is fitting because the Patriots place an emphasis on team while Vick has been the center of personal redemption stories. One thing that was interesting was that Vick’s frequent word cloud did not include dog or dogfighting in the top five.

The league will announce their MVP next week, so until then, we’ll be left to debate who the MVP should be. Who would you give the award to?