This week flew by and the good news is that Mrs. Espo is now officially a lawyer and was sworn in by the Rhode Island Bar Association. She’ll be legit in Massachusetts next week just in time for turkey day. Any big weekend plans? That’s all I got this week, have a great one and enjoy this week’s edition of Five for Friday.

Content vs. Conversation – In this article, my friend Mike Schaffer looks at the chicken and egg conundrum that happenes in social media with content vs. conversation. In my mind the two things are really two sides of the same coin that are merged together. With that said, I can also see the point of folks who are in the camp of one individual sect, where do you stand?

The Year’s Biggest Corporate Blunders – As any PR person can aptly tell you, a reputation snafu is a pain to recover from. With that said we’re usually also responsible for clawing for resources for reputation management. This is usually a hard sell with the short-sightedness of many companies, but this article from Forbes should help make the fight a little easier.

Good Cop/Bad Cop – I love videos from Gary Vaynerchuck. This one goes into the whole topic of traditional vs. social media and which one will win. I have heard that a lot lately as folks think that social can replace traditional instead of playing complimentary roles to one another. This is a quick video worth giving a look.

Don’t be a Twat Pirate – Part of me wanted to put this article on the week’s list because the title is simply amazing, but another part of me wanted to do it because the piece kicked ass and another wanted to because I hate folks who spam Twitter chats. So by combining all three of these reasons Captain Planet style, you have one kick assed piece of must read for the week.

Do tweets change your behavior? – How much is a Tweet worth? For companies looking to hire a celebrity gun to hawk their product in 140 characters or less may want to read this piece in CNN about the uptick in sales from folks with large and small followings in Twitterville.

This week flew by and the good news is that Mrs. Espo is now officially a lawyer and was sworn in by the Rhode Island Bar Association. She’ll be legit in Massachusetts next week just in time for turkey day. Any big weekend plans? That’s all I got this week, have a great one and enjoy this week’s edition of Five for Friday.

Content vs. Conversation – In this article, my friend Mike Schaffer looks at the chicken and egg conundrum that happenes in social media with content vs. conversation. In my mind the two things are really two sides of the same coin that are merged together. With that said, I can also see the point of folks who are in the camp of one individual sect, where do you stand?

The Year’s Biggest Corporate Blunders – As any PR person can aptly tell you, a reputation snafu is a pain to recover from. With that said we’re usually also responsible for clawing for resources for reputation management. This is usually a hard sell with the short-sightedness of many companies, but this article from Forbes should help make the fight a little easier.

Good Cop/Bad Cop – I love videos from Gary Vaynerchuck. This one goes into the whole topic of traditional vs. social media and which one will win. I have heard that a lot lately as folks think that social can replace traditional instead of playing complimentary roles to one another. This is a quick video worth giving a look.

Don’t be a Twat Pirate – Part of me wanted to put this article on the week’s list because the title is simply amazing, but another part of me wanted to do it because the piece kicked ass and another wanted to because I hate folks who spam Twitter chats. So by combining all three of these reasons Captain Planet style, you have one kick assed piece of must read for the week.

Do tweets change your behavior? – How much is a Tweet worth? For companies looking to hire a celebrity gun to hawk their product in 140 characters or less may want to read this piece in CNN about the uptick in sales from folks with large and small followings in Twitterville.

This week flew by and the good news is that Mrs. Espo is now officially a lawyer and was sworn in by the Rhode Island Bar Association. She’ll be legit in Massachusetts next week just in time for turkey day. Any big weekend plans? That’s all I got this week, have a great one and enjoy this week’s edition of Five for Friday.

Content vs. Conversation – In this article, my friend Mike Schaffer looks at the chicken and egg conundrum that happenes in social media with content vs. conversation. In my mind the two things are really two sides of the same coin that are merged together. With that said, I can also see the point of folks who are in the camp of one individual sect, where do you stand?

The Year’s Biggest Corporate Blunders – As any PR person can aptly tell you, a reputation snafu is a pain to recover from. With that said we’re usually also responsible for clawing for resources for reputation management. This is usually a hard sell with the short-sightedness of many companies, but this article from Forbes should help make the fight a little easier.

Good Cop/Bad Cop – I love videos from Gary Vaynerchuck. This one goes into the whole topic of traditional vs. social media and which one will win. I have heard that a lot lately as folks think that social can replace traditional instead of playing complimentary roles to one another. This is a quick video worth giving a look.

Don’t be a Twat Pirate – Part of me wanted to put this article on the week’s list because the title is simply amazing, but another part of me wanted to do it because the piece kicked ass and another wanted to because I hate folks who spam Twitter chats. So by combining all three of these reasons Captain Planet style, you have one kick assed piece of must read for the week.

Do tweets change your behavior? – How much is a Tweet worth? For companies looking to hire a celebrity gun to hawk their product in 140 characters or less may want to read this piece in CNN about the uptick in sales from folks with large and small followings in Twitterville.

This week flew by and the good news is that Mrs. Espo is now officially a lawyer and was sworn in by the Rhode Island Bar Association. She’ll be legit in Massachusetts next week just in time for turkey day. Any big weekend plans? That’s all I got this week, have a great one and enjoy this week’s edition of Five for Friday.

Content vs. Conversation – In this article, my friend Mike Schaffer looks at the chicken and egg conundrum that happenes in social media with content vs. conversation. In my mind the two things are really two sides of the same coin that are merged together. With that said, I can also see the point of folks who are in the camp of one individual sect, where do you stand?

The Year’s Biggest Corporate Blunders – As any PR person can aptly tell you, a reputation snafu is a pain to recover from. With that said we’re usually also responsible for clawing for resources for reputation management. This is usually a hard sell with the short-sightedness of many companies, but this article from Forbes should help make the fight a little easier.

Good Cop/Bad Cop – I love videos from Gary Vaynerchuck. This one goes into the whole topic of traditional vs. social media and which one will win. I have heard that a lot lately as folks think that social can replace traditional instead of playing complimentary roles to one another. This is a quick video worth giving a look.

Don’t be a Twat Pirate – Part of me wanted to put this article on the week’s list because the title is simply amazing, but another part of me wanted to do it because the piece kicked ass and another wanted to because I hate folks who spam Twitter chats. So by combining all three of these reasons Captain Planet style, you have one kick assed piece of must read for the week.

Do tweets change your behavior? – How much is a Tweet worth? For companies looking to hire a celebrity gun to hawk their product in 140 characters or less may want to read this piece in CNN about the uptick in sales from folks with large and small followings in Twitterville.