It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer.  In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. This includes not only building a community and conversation with customers but also monetizing and measuring the effectiveness of the company’s efforts.

So where should companies start?  To me it is all about listening and laying out a plan.

If you’re looking for inspiration on how to get started or want to see how some major companies are doing it, check out the virtual Lithium Social Customer Summit. It’s free and the show will run twice on November 10.

Featured speakers include David Meerman Scott and Jeremy Owyang, who will discuss social media strategy and present case studies on brands like Best Buy and Verizon. I will also be on hand to discuss how we do things at Vistaprint. Click here for the full show lineup and schedule.

My tract with Lithium’s Jenny Zaszut, discusses how Vistaprint participates and measures social media.  It will run at 9:00 am EDT and 3 pm EDT. Following both sessions, I will be participating in live Q&A sessions in the conference forum.

If it sounds good and you want to check it out, click here to register now. The show is free so all you have to invest is some time.

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer.  In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. This includes not only building a community and conversation with customers but also monetizing and measuring the effectiveness of the company’s efforts.

So where should companies start?  To me it is all about listening and laying out a plan.

If you’re looking for inspiration on how to get started or want to see how some major companies are doing it, check out the virtual Lithium Social Customer Summit. It’s free and the show will run twice on November 10.

Featured speakers include David Meerman Scott and Jeremy Owyang, who will discuss social media strategy and present case studies on brands like Best Buy and Verizon. I will also be on hand to discuss how we do things at Vistaprint. Click here for the full show lineup and schedule.

My tract with Lithium’s Jenny Zaszut, discusses how Vistaprint participates and measures social media.  It will run at 9:00 am EDT and 3 pm EDT. Following both sessions, I will be participating in live Q&A sessions in the conference forum.

If it sounds good and you want to check it out, click here to register now. The show is free so all you have to invest is some time.

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer.  In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. This includes not only building a community and conversation with customers but also monetizing and measuring the effectiveness of the company’s efforts.

So where should companies start?  To me it is all about listening and laying out a plan.

If you’re looking for inspiration on how to get started or want to see how some major companies are doing it, check out the virtual Lithium Social Customer Summit. It’s free and the show will run twice on November 10.

Featured speakers include David Meerman Scott and Jeremy Owyang, who will discuss social media strategy and present case studies on brands like Best Buy and Verizon. I will also be on hand to discuss how we do things at Vistaprint. Click here for the full show lineup and schedule.

My tract with Lithium’s Jenny Zaszut, discusses how Vistaprint participates and measures social media.  It will run at 9:00 am EDT and 3 pm EDT. Following both sessions, I will be participating in live Q&A sessions in the conference forum.

If it sounds good and you want to check it out, click here to register now. The show is free so all you have to invest is some time.

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer.  In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. This includes not only building a community and conversation with customers but also monetizing and measuring the effectiveness of the company’s efforts.

So where should companies start?  To me it is all about listening and laying out a plan.

If you’re looking for inspiration on how to get started or want to see how some major companies are doing it, check out the virtual Lithium Social Customer Summit. It’s free and the show will run twice on November 10.

Featured speakers include David Meerman Scott and Jeremy Owyang, who will discuss social media strategy and present case studies on brands like Best Buy and Verizon. I will also be on hand to discuss how we do things at Vistaprint. Click here for the full show lineup and schedule.

My tract with Lithium’s Jenny Zaszut, discusses how Vistaprint participates and measures social media.  It will run at 9:00 am EDT and 3 pm EDT. Following both sessions, I will be participating in live Q&A sessions in the conference forum.

If it sounds good and you want to check it out, click here to register now. The show is free so all you have to invest is some time.