Why is it that short weeks feel like the busiest ones? If you can answer that, I want to pick your brain and give you a hug. This week’s shortness also brought with it the first game of the NFL season, which is very exciting. Especially since the Red Sox season is done, so I
would appreciate it is the Sox marketing team didn’t send emails saying that they are in the playoff hunt. I am also taking a trip back down to Baltimore tomorrow morning to meet up with some friends. Hopefully you have some awesome weekend plans. With that, here is this week’s edition of Five for Friday.
4 Things You Need to Know About Influence – This post has some great food for thought when measuring influence. Definitely give it a good read not a quick skim.
Three Ways to Turn Customers into Evangelists Using Social Media – This bNet article goes to show you that people matter when it comes to social media. No matter what the person’s role in the company, they can be a brand ambassador, very good case studies. (Disclosure, this is also a cap tip to my buddy Kelly who mentioned me in a very nice manner).
Social Media Measurement Time – Have you been stuck looking for an executive summary on social media success? Check out this brief for some good tips.
How do you measure a personal brand? – Rebecca Dennison is a smarty pants when it comes to measuring social media. In this post, she goes into what she measures when it comes to measuring personal brand and how her thoughts on measurement have evolved. Some really good ones in here that include making REAL (read not digital) connections.
How to be an Effective Corporate Ambassador – With the way that the social Web is today there is a fine line, that is often crossed, when it comes to personal branding and being an ambassador for the brand that pays you. Who gets more benefit out of speaking opportunities and public appearances? David Armano makes the case for sharing the benefits. What do you think?
I got a similar email from the Cubs marketing team this morning. Something about “push for the playoffs”. MLB should consider selectively targeting each team’s fanbase with email marketing. For the Cubs this year (OK, fine. MOST years), something along the lines of “watch the future take shape in Chicago!” or something like that. Saying the team I root for is making a push for the playoffs when they’re 20+ games under .500 and 20+ games out infuriates me.
It would be worse if the O’s sent you an email like that. I know they’re exciting about Buck, but calm it.
I definitely feel you man and am floored that I am still getting them.
But that would mean that one would have to admit to being an O’s fan.