Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches.  While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine.

Now while the picture on the cover (above) was pretty disturbing, the leaflet is actually a great marketing tool from the fast-food giant.

Through cute cartoons and child-friendly games, the fast food giant is able to do what Joe Camel did back in the day – hook ‘em young.

Parents probably don’t mind picking up the free magazine which can keep children entertained quietly on extended drives. And kids get some entertainment and things to keep their mind off of visiting Aunt Edna if only for another 30 minutes.

Despite this win-win for the families, the magazine also opts the children into McDonald’s marketing and value set. Since McDonald’s has a corner on rest stop, where do you think the kids will lean towards on future car trips?

While the clown and cartoons creep me out, I say bravo to you McDonald’s. What do you think?

Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches.  While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine.

Now while the picture on the cover (above) was pretty disturbing, the leaflet is actually a great marketing tool from the fast-food giant.

Through cute cartoons and child-friendly games, the fast food giant is able to do what Joe Camel did back in the day – hook ‘em young.

Parents probably don’t mind picking up the free magazine which can keep children entertained quietly on extended drives. And kids get some entertainment and things to keep their mind off of visiting Aunt Edna if only for another 30 minutes.

Despite this win-win for the families, the magazine also opts the children into McDonald’s marketing and value set. Since McDonald’s has a corner on rest stop, where do you think the kids will lean towards on future car trips?

While the clown and cartoons creep me out, I say bravo to you McDonald’s. What do you think?

Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches.  While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine.

Now while the picture on the cover (above) was pretty disturbing, the leaflet is actually a great marketing tool from the fast-food giant.

Through cute cartoons and child-friendly games, the fast food giant is able to do what Joe Camel did back in the day – hook ‘em young.

Parents probably don’t mind picking up the free magazine which can keep children entertained quietly on extended drives. And kids get some entertainment and things to keep their mind off of visiting Aunt Edna if only for another 30 minutes.

Despite this win-win for the families, the magazine also opts the children into McDonald’s marketing and value set. Since McDonald’s has a corner on rest stop, where do you think the kids will lean towards on future car trips?

While the clown and cartoons creep me out, I say bravo to you McDonald’s. What do you think?

Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. So like many a wary traveler, I found solace underneath the golden arches.  While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine.

Now while the picture on the cover (above) was pretty disturbing, the leaflet is actually a great marketing tool from the fast-food giant.

Through cute cartoons and child-friendly games, the fast food giant is able to do what Joe Camel did back in the day – hook ‘em young.

Parents probably don’t mind picking up the free magazine which can keep children entertained quietly on extended drives. And kids get some entertainment and things to keep their mind off of visiting Aunt Edna if only for another 30 minutes.

Despite this win-win for the families, the magazine also opts the children into McDonald’s marketing and value set. Since McDonald’s has a corner on rest stop, where do you think the kids will lean towards on future car trips?

While the clown and cartoons creep me out, I say bravo to you McDonald’s. What do you think?