This commercial has been in regular rotation in the Boston market for Ally. The commercial’s tagline is Even kids know its wrong to treat new friends better than old friends.

The use of children in this commercial alongside an older banker with ice cream for one, and not the other hammers home a strong message that companies need to balance in the social Web – the value of the followers.

Which is more valuable new or existing? I would argue that they are equally important. With the existing building a stronger bond with the brand and the new ones getting a good start to the relationship.

What say you?

This commercial has been in regular rotation in the Boston market for Ally. The commercial’s tagline is Even kids know its wrong to treat new friends better than old friends.

The use of children in this commercial alongside an older banker with ice cream for one, and not the other hammers home a strong message that companies need to balance in the social Web – the value of the followers.

Which is more valuable new or existing? I would argue that they are equally important. With the existing building a stronger bond with the brand and the new ones getting a good start to the relationship.

What say you?

This commercial has been in regular rotation in the Boston market for Ally. The commercial’s tagline is Even kids know its wrong to treat new friends better than old friends.

The use of children in this commercial alongside an older banker with ice cream for one, and not the other hammers home a strong message that companies need to balance in the social Web – the value of the followers.

Which is more valuable new or existing? I would argue that they are equally important. With the existing building a stronger bond with the brand and the new ones getting a good start to the relationship.

What say you?

This commercial has been in regular rotation in the Boston market for Ally. The commercial’s tagline is Even kids know its wrong to treat new friends better than old friends.

The use of children in this commercial alongside an older banker with ice cream for one, and not the other hammers home a strong message that companies need to balance in the social Web – the value of the followers.

Which is more valuable new or existing? I would argue that they are equally important. With the existing building a stronger bond with the brand and the new ones getting a good start to the relationship.

What say you?