Lately it seems like 3-D is everywhere. The box offices have capitalized on the craze with movies like Avatar, Alice in Wonderland and Iron Man and ESPN will be launching 3-D coverage of the World Cup. While the technology is making visuals more vivid and in-your-face, I can’t help but wonder how long it will be until brands catch up with the trend.

Now we aren’t talking the SoBe Super Bowl ad here, but rather getting the product up front and personal with a captive audience that is looking for the 3-D experience. The possibilities are endless, but here are two ways I can see brands entering our minds through some special glasses in the near future – on TV and the big screen.

The silver screen has been home to great product placements. From Pepsi and Coke to McDonalds and White Castle, brands are everywhere and their marketing teams know the benefit of the recognition when captive moviegoers are exposed to their brand for two-plus hours at a clip. Think about the potential placement for candy and soda companies when it comes to a 3-D show. You have the audience in a place where your products are sold and what better way to showcase and sell them. The customer can almost reach out and grab them.

Much like movies, the small screen has a lot of potential for 3-D ads. Instead of looking at the easy impulse buys, 3-D can be a huge win for automobile brands. Instead of traditional commercials that show the car driving, 3-D allows you to see from the driver’s view. So drivers can see what the view from a pricey sedan is or even how safe a Volvo is on impact. These views can also be powerful for the Ad Council showing the dangers of drinking and driving.

What do you think of 3-D is it another fad that won’t hit the mainstream or will it be another game changer?

Lately it seems like 3-D is everywhere. The box offices have capitalized on the craze with movies like Avatar, Alice in Wonderland and Iron Man and ESPN will be launching 3-D coverage of the World Cup. While the technology is making visuals more vivid and in-your-face, I can’t help but wonder how long it will be until brands catch up with the trend.

Now we aren’t talking the SoBe Super Bowl ad here, but rather getting the product up front and personal with a captive audience that is looking for the 3-D experience. The possibilities are endless, but here are two ways I can see brands entering our minds through some special glasses in the near future – on TV and the big screen.

The silver screen has been home to great product placements. From Pepsi and Coke to McDonalds and White Castle, brands are everywhere and their marketing teams know the benefit of the recognition when captive moviegoers are exposed to their brand for two-plus hours at a clip. Think about the potential placement for candy and soda companies when it comes to a 3-D show. You have the audience in a place where your products are sold and what better way to showcase and sell them. The customer can almost reach out and grab them.

Much like movies, the small screen has a lot of potential for 3-D ads. Instead of looking at the easy impulse buys, 3-D can be a huge win for automobile brands. Instead of traditional commercials that show the car driving, 3-D allows you to see from the driver’s view. So drivers can see what the view from a pricey sedan is or even how safe a Volvo is on impact. These views can also be powerful for the Ad Council showing the dangers of drinking and driving.

What do you think of 3-D is it another fad that won’t hit the mainstream or will it be another game changer?

Lately it seems like 3-D is everywhere. The box offices have capitalized on the craze with movies like Avatar, Alice in Wonderland and Iron Man and ESPN will be launching 3-D coverage of the World Cup. While the technology is making visuals more vivid and in-your-face, I can’t help but wonder how long it will be until brands catch up with the trend.

Now we aren’t talking the SoBe Super Bowl ad here, but rather getting the product up front and personal with a captive audience that is looking for the 3-D experience. The possibilities are endless, but here are two ways I can see brands entering our minds through some special glasses in the near future – on TV and the big screen.

The silver screen has been home to great product placements. From Pepsi and Coke to McDonalds and White Castle, brands are everywhere and their marketing teams know the benefit of the recognition when captive moviegoers are exposed to their brand for two-plus hours at a clip. Think about the potential placement for candy and soda companies when it comes to a 3-D show. You have the audience in a place where your products are sold and what better way to showcase and sell them. The customer can almost reach out and grab them.

Much like movies, the small screen has a lot of potential for 3-D ads. Instead of looking at the easy impulse buys, 3-D can be a huge win for automobile brands. Instead of traditional commercials that show the car driving, 3-D allows you to see from the driver’s view. So drivers can see what the view from a pricey sedan is or even how safe a Volvo is on impact. These views can also be powerful for the Ad Council showing the dangers of drinking and driving.

What do you think of 3-D is it another fad that won’t hit the mainstream or will it be another game changer?

Lately it seems like 3-D is everywhere. The box offices have capitalized on the craze with movies like Avatar, Alice in Wonderland and Iron Man and ESPN will be launching 3-D coverage of the World Cup. While the technology is making visuals more vivid and in-your-face, I can’t help but wonder how long it will be until brands catch up with the trend.

Now we aren’t talking the SoBe Super Bowl ad here, but rather getting the product up front and personal with a captive audience that is looking for the 3-D experience. The possibilities are endless, but here are two ways I can see brands entering our minds through some special glasses in the near future – on TV and the big screen.

The silver screen has been home to great product placements. From Pepsi and Coke to McDonalds and White Castle, brands are everywhere and their marketing teams know the benefit of the recognition when captive moviegoers are exposed to their brand for two-plus hours at a clip. Think about the potential placement for candy and soda companies when it comes to a 3-D show. You have the audience in a place where your products are sold and what better way to showcase and sell them. The customer can almost reach out and grab them.

Much like movies, the small screen has a lot of potential for 3-D ads. Instead of looking at the easy impulse buys, 3-D can be a huge win for automobile brands. Instead of traditional commercials that show the car driving, 3-D allows you to see from the driver’s view. So drivers can see what the view from a pricey sedan is or even how safe a Volvo is on impact. These views can also be powerful for the Ad Council showing the dangers of drinking and driving.

What do you think of 3-D is it another fad that won’t hit the mainstream or will it be another game changer?