Over the past few weeks, I consumed the 300+ pages of Brian Solis‘ Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Amazon link). The engaging book offers advice, tips and best practices for professionals looking to improve in the SM space.
The lengthy tome breaks out the lessons like college courses and can be easily digested by folks entering the space for the first time or have been practicing for years.
The book is definitely worth checking out as its companion site www.areyouengaged.com. Have you checked out the book or do you plan to?
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