I’m going to start this week’s Five for Friday re-hashing a hoax that I got caught up in on Monday evening: HOAX: Amber Alert License Plate ’98B351′ – Now this article is not, new and is actually pretty old. And I am not ashamed to hear that I got caught up in a hoax or feel foolish as some folks tweeted or commented on the article. The fact of the matter is that a hash tag about an Amber Alert is something that can really help a child in need and should be passed along without thinking twice. The folks that make these up should be ashamed of themselves, and are some seriously sick douche bags. So now with that out of the way, here’s to a fun weekend with Christina, Kate & TJ and this week’s edition.

The State of the Twittersphere 2010 – I am always fascinated with these reports as they come out. So please forgive me if you are growing sick of seeing them and skip to the next story. The most interesting stat to me is the graph below that shows the rates of re-tweets during the day.

How Companies Are Using Your Social Media Data – The guys at Mashable offer a great case study into some of the things that Rapleaf can do. I would be interested in seeing how this data is presented on a granular level. Is it like age demographics or can we dive into the user X, Y, & Zs stats? No matter how you slice it, you know it was only a matter of time before our breadcrumbs were mined.

Marketing Budgets Spiral Toward Social – While this report may look promising to those looking for a gig straight out of college, I also see them as a sign that companies are panicking. Social media is the new cool buzz word and companies want to toss money towards the space with an almost reckless abandon. I would argue that companies don’t want to be left in the dark and are using their tried and true if you throw money at it, customers will come mentality. I’d look at Gary Vaynerchuck’s patience video below in terms of seeing success in social media. It takes time and effort along with some elbow grease to build up a community that works for your company.

Think Before You Tweet: The Do Not Tweet List – This is an awesome article. While social media has given people from all walks of life an audience. One thing it doesn’t do is grant access to be stupid. Check out this article for some good pointers when letting employees know about using social media right.

Toyota turns to Twitter to repair image – my question for this one is it too little, too late? With all of the recalls coming in, you wonder if Twitter can help repair the brand. I would argue that this should have been done from the start instead of their cheesy commercial, but I guess better late than never.

I’m going to start this week’s Five for Friday re-hashing a hoax that I got caught up in on Monday evening: HOAX: Amber Alert License Plate ’98B351′ – Now this article is not, new and is actually pretty old. And I am not ashamed to hear that I got caught up in a hoax or feel foolish as some folks tweeted or commented on the article. The fact of the matter is that a hash tag about an Amber Alert is something that can really help a child in need and should be passed along without thinking twice. The folks that make these up should be ashamed of themselves, and are some seriously sick douche bags. So now with that out of the way, here’s to a fun weekend with Christina, Kate & TJ and this week’s edition.

The State of the Twittersphere 2010 – I am always fascinated with these reports as they come out. So please forgive me if you are growing sick of seeing them and skip to the next story. The most interesting stat to me is the graph below that shows the rates of re-tweets during the day.

How Companies Are Using Your Social Media Data – The guys at Mashable offer a great case study into some of the things that Rapleaf can do. I would be interested in seeing how this data is presented on a granular level. Is it like age demographics or can we dive into the user X, Y, & Zs stats? No matter how you slice it, you know it was only a matter of time before our breadcrumbs were mined.

Marketing Budgets Spiral Toward Social – While this report may look promising to those looking for a gig straight out of college, I also see them as a sign that companies are panicking. Social media is the new cool buzz word and companies want to toss money towards the space with an almost reckless abandon. I would argue that companies don’t want to be left in the dark and are using their tried and true if you throw money at it, customers will come mentality. I’d look at Gary Vaynerchuck’s patience video below in terms of seeing success in social media. It takes time and effort along with some elbow grease to build up a community that works for your company.

Think Before You Tweet: The Do Not Tweet List – This is an awesome article. While social media has given people from all walks of life an audience. One thing it doesn’t do is grant access to be stupid. Check out this article for some good pointers when letting employees know about using social media right.

Toyota turns to Twitter to repair image – my question for this one is it too little, too late? With all of the recalls coming in, you wonder if Twitter can help repair the brand. I would argue that this should have been done from the start instead of their cheesy commercial, but I guess better late than never.

I’m going to start this week’s Five for Friday re-hashing a hoax that I got caught up in on Monday evening: HOAX: Amber Alert License Plate ’98B351′ – Now this article is not, new and is actually pretty old. And I am not ashamed to hear that I got caught up in a hoax or feel foolish as some folks tweeted or commented on the article. The fact of the matter is that a hash tag about an Amber Alert is something that can really help a child in need and should be passed along without thinking twice. The folks that make these up should be ashamed of themselves, and are some seriously sick douche bags. So now with that out of the way, here’s to a fun weekend with Christina, Kate & TJ and this week’s edition.

The State of the Twittersphere 2010 – I am always fascinated with these reports as they come out. So please forgive me if you are growing sick of seeing them and skip to the next story. The most interesting stat to me is the graph below that shows the rates of re-tweets during the day.

How Companies Are Using Your Social Media Data – The guys at Mashable offer a great case study into some of the things that Rapleaf can do. I would be interested in seeing how this data is presented on a granular level. Is it like age demographics or can we dive into the user X, Y, & Zs stats? No matter how you slice it, you know it was only a matter of time before our breadcrumbs were mined.

Marketing Budgets Spiral Toward Social – While this report may look promising to those looking for a gig straight out of college, I also see them as a sign that companies are panicking. Social media is the new cool buzz word and companies want to toss money towards the space with an almost reckless abandon. I would argue that companies don’t want to be left in the dark and are using their tried and true if you throw money at it, customers will come mentality. I’d look at Gary Vaynerchuck’s patience video below in terms of seeing success in social media. It takes time and effort along with some elbow grease to build up a community that works for your company.

Think Before You Tweet: The Do Not Tweet List – This is an awesome article. While social media has given people from all walks of life an audience. One thing it doesn’t do is grant access to be stupid. Check out this article for some good pointers when letting employees know about using social media right.

Toyota turns to Twitter to repair image – my question for this one is it too little, too late? With all of the recalls coming in, you wonder if Twitter can help repair the brand. I would argue that this should have been done from the start instead of their cheesy commercial, but I guess better late than never.

I’m going to start this week’s Five for Friday re-hashing a hoax that I got caught up in on Monday evening: HOAX: Amber Alert License Plate ’98B351′ – Now this article is not, new and is actually pretty old. And I am not ashamed to hear that I got caught up in a hoax or feel foolish as some folks tweeted or commented on the article. The fact of the matter is that a hash tag about an Amber Alert is something that can really help a child in need and should be passed along without thinking twice. The folks that make these up should be ashamed of themselves, and are some seriously sick douche bags. So now with that out of the way, here’s to a fun weekend with Christina, Kate & TJ and this week’s edition.

The State of the Twittersphere 2010 – I am always fascinated with these reports as they come out. So please forgive me if you are growing sick of seeing them and skip to the next story. The most interesting stat to me is the graph below that shows the rates of re-tweets during the day.

How Companies Are Using Your Social Media Data – The guys at Mashable offer a great case study into some of the things that Rapleaf can do. I would be interested in seeing how this data is presented on a granular level. Is it like age demographics or can we dive into the user X, Y, & Zs stats? No matter how you slice it, you know it was only a matter of time before our breadcrumbs were mined.

Marketing Budgets Spiral Toward Social – While this report may look promising to those looking for a gig straight out of college, I also see them as a sign that companies are panicking. Social media is the new cool buzz word and companies want to toss money towards the space with an almost reckless abandon. I would argue that companies don’t want to be left in the dark and are using their tried and true if you throw money at it, customers will come mentality. I’d look at Gary Vaynerchuck’s patience video below in terms of seeing success in social media. It takes time and effort along with some elbow grease to build up a community that works for your company.

Think Before You Tweet: The Do Not Tweet List – This is an awesome article. While social media has given people from all walks of life an audience. One thing it doesn’t do is grant access to be stupid. Check out this article for some good pointers when letting employees know about using social media right.

Toyota turns to Twitter to repair image – my question for this one is it too little, too late? With all of the recalls coming in, you wonder if Twitter can help repair the brand. I would argue that this should have been done from the start instead of their cheesy commercial, but I guess better late than never.