It seems like every year is met with another social media barometer or check-in and yesterday I came across the 2010 variation from Burson-Marsteller. One stat that truly stood out and kind of baffled me was that companies that are seen as truly active in social media are putting out an average of 27 tweets per week.

Now these are Fortune 100 companies that are not small brands by any means. So it baffles me that 27 is the total, working for a mid-large-sized company, we routinely respond to 60-80 tweets a day while monitoring our brand. So I wonder if they are really engaging with their base or more sending out coupons and selective retweets of top-tiered folks or if that makes us overactive.

Looking at the average of 10 YouTube videos per week, I would have to think that the previous notion could be valid. The reason being is that it takes effort to construct a video and the volume being produced dwarfs the tweets that merely need to fit into 140 characters. Videos can also be put on a site like YouTube with comments turned off so if it stinks, the only blow back is having an unwatched video.

Aside from that one caveat, the survey is a pretty good read and is about 46 slides so check it out and let me know if there are numbers that surprise you or if I am over-thinking it.

It seems like every year is met with another social media barometer or check-in and yesterday I came across the 2010 variation from Burson-Marsteller. One stat that truly stood out and kind of baffled me was that companies that are seen as truly active in social media are putting out an average of 27 tweets per week.

Now these are Fortune 100 companies that are not small brands by any means. So it baffles me that 27 is the total, working for a mid-large-sized company, we routinely respond to 60-80 tweets a day while monitoring our brand. So I wonder if they are really engaging with their base or more sending out coupons and selective retweets of top-tiered folks or if that makes us overactive.

Looking at the average of 10 YouTube videos per week, I would have to think that the previous notion could be valid. The reason being is that it takes effort to construct a video and the volume being produced dwarfs the tweets that merely need to fit into 140 characters. Videos can also be put on a site like YouTube with comments turned off so if it stinks, the only blow back is having an unwatched video.

Aside from that one caveat, the survey is a pretty good read and is about 46 slides so check it out and let me know if there are numbers that surprise you or if I am over-thinking it.

It seems like every year is met with another social media barometer or check-in and yesterday I came across the 2010 variation from Burson-Marsteller. One stat that truly stood out and kind of baffled me was that companies that are seen as truly active in social media are putting out an average of 27 tweets per week.

Now these are Fortune 100 companies that are not small brands by any means. So it baffles me that 27 is the total, working for a mid-large-sized company, we routinely respond to 60-80 tweets a day while monitoring our brand. So I wonder if they are really engaging with their base or more sending out coupons and selective retweets of top-tiered folks or if that makes us overactive.

Looking at the average of 10 YouTube videos per week, I would have to think that the previous notion could be valid. The reason being is that it takes effort to construct a video and the volume being produced dwarfs the tweets that merely need to fit into 140 characters. Videos can also be put on a site like YouTube with comments turned off so if it stinks, the only blow back is having an unwatched video.

Aside from that one caveat, the survey is a pretty good read and is about 46 slides so check it out and let me know if there are numbers that surprise you or if I am over-thinking it.

It seems like every year is met with another social media barometer or check-in and yesterday I came across the 2010 variation from Burson-Marsteller. One stat that truly stood out and kind of baffled me was that companies that are seen as truly active in social media are putting out an average of 27 tweets per week.

Now these are Fortune 100 companies that are not small brands by any means. So it baffles me that 27 is the total, working for a mid-large-sized company, we routinely respond to 60-80 tweets a day while monitoring our brand. So I wonder if they are really engaging with their base or more sending out coupons and selective retweets of top-tiered folks or if that makes us overactive.

Looking at the average of 10 YouTube videos per week, I would have to think that the previous notion could be valid. The reason being is that it takes effort to construct a video and the volume being produced dwarfs the tweets that merely need to fit into 140 characters. Videos can also be put on a site like YouTube with comments turned off so if it stinks, the only blow back is having an unwatched video.

Aside from that one caveat, the survey is a pretty good read and is about 46 slides so check it out and let me know if there are numbers that surprise you or if I am over-thinking it.