Given the title, there are a lot of places that I can go with this.  I will only focus on one teh PR side though. Last night when this commercial (click here if you can’t view) came on my wife said, Hey Honey, wasn’t that a great commercial in a PRy way? My response was no, the commercial sucked from a PR perspective.

Check it out and answer these questions:

• Was there a comapny executive apologizing or offering a solution?
• Was there a mention of the issue?
• Was there a face to the problem?

If you mentioned yes, please watch again, because all of them are missing. Now much like they have mishandled the situation to date on the PR level, they are trying to quell the problem with an ad. As a consumer looking at the commercial, the commitment from the company is great to hear, but why buy a car that can’t stop? Toyota has a large budget for many things, but crisis management is something that they obviously cheaped out on.

A more effective response would have been having CEO Katsuaki Watanabe on the commercial apologizing and saying how 1.) they were going rectify the situation and 2.) how they were going to assure that this would not happen again.

While this will fall to deaf ears at the auto giant, I’ll offer some parting advice: Please put a face to your brand in crisis. Listen to your customers and assure them that you care.

Given the title, there are a lot of places that I can go with this.  I will only focus on one teh PR side though. Last night when this commercial (click here if you can’t view) came on my wife said, Hey Honey, wasn’t that a great commercial in a PRy way? My response was no, the commercial sucked from a PR perspective.

Check it out and answer these questions:

• Was there a comapny executive apologizing or offering a solution?
• Was there a mention of the issue?
• Was there a face to the problem?

If you mentioned yes, please watch again, because all of them are missing. Now much like they have mishandled the situation to date on the PR level, they are trying to quell the problem with an ad. As a consumer looking at the commercial, the commitment from the company is great to hear, but why buy a car that can’t stop? Toyota has a large budget for many things, but crisis management is something that they obviously cheaped out on.

A more effective response would have been having CEO Katsuaki Watanabe on the commercial apologizing and saying how 1.) they were going rectify the situation and 2.) how they were going to assure that this would not happen again.

While this will fall to deaf ears at the auto giant, I’ll offer some parting advice: Please put a face to your brand in crisis. Listen to your customers and assure them that you care.

Given the title, there are a lot of places that I can go with this.  I will only focus on one teh PR side though. Last night when this commercial (click here if you can’t view) came on my wife said, Hey Honey, wasn’t that a great commercial in a PRy way? My response was no, the commercial sucked from a PR perspective.

Check it out and answer these questions:

• Was there a comapny executive apologizing or offering a solution?
• Was there a mention of the issue?
• Was there a face to the problem?

If you mentioned yes, please watch again, because all of them are missing. Now much like they have mishandled the situation to date on the PR level, they are trying to quell the problem with an ad. As a consumer looking at the commercial, the commitment from the company is great to hear, but why buy a car that can’t stop? Toyota has a large budget for many things, but crisis management is something that they obviously cheaped out on.

A more effective response would have been having CEO Katsuaki Watanabe on the commercial apologizing and saying how 1.) they were going rectify the situation and 2.) how they were going to assure that this would not happen again.

While this will fall to deaf ears at the auto giant, I’ll offer some parting advice: Please put a face to your brand in crisis. Listen to your customers and assure them that you care.

Given the title, there are a lot of places that I can go with this.  I will only focus on one teh PR side though. Last night when this commercial (click here if you can’t view) came on my wife said, Hey Honey, wasn’t that a great commercial in a PRy way? My response was no, the commercial sucked from a PR perspective.

Check it out and answer these questions:

• Was there a comapny executive apologizing or offering a solution?
• Was there a mention of the issue?
• Was there a face to the problem?

If you mentioned yes, please watch again, because all of them are missing. Now much like they have mishandled the situation to date on the PR level, they are trying to quell the problem with an ad. As a consumer looking at the commercial, the commitment from the company is great to hear, but why buy a car that can’t stop? Toyota has a large budget for many things, but crisis management is something that they obviously cheaped out on.

A more effective response would have been having CEO Katsuaki Watanabe on the commercial apologizing and saying how 1.) they were going rectify the situation and 2.) how they were going to assure that this would not happen again.

While this will fall to deaf ears at the auto giant, I’ll offer some parting advice: Please put a face to your brand in crisis. Listen to your customers and assure them that you care.