Image - Bendigolending.com.au

Perhaps one of the most overused break up lines is It’s not, you, It’s me. It’s frustrating and everyone has said it or had it said to them. If you call shenanigans, I will raise that with a bullshit – so stop lying.

I bring up the phrase, because when it comes to social media, you can flip the phrase on its head, because it is about YOU, not me. It may sound funny in a realm that is so overrun with vanity and look at me’s, but should be considered by both individuals and brands alike. But today, I am just going to focus on the brands.

Managing the account for a brand, I would be lying to you if I didn’t monitor the company’s brand and the space in general. With that said, I often wonder if companies realize that they should be doing the same thing or if other brands are paying attention. My guess is that they aren’t, but are just testing out the shiny new toy so here are some tips to follow when jumping into the space for a brand.

Make it count – Within the walls of every company, the general hoorah mantra is that you are far superior to your competition. That is great and you should be rallying behind that, otherwise you should be checking the job boards. However, your first Tweet shouldn’t pigeonhole your competition. For example if I were manning Crown Royal’s account my Tweets should center around what makes me stand out instead of saying something like @insertyourwhiskey is horrible. Crown is far superior. While it may or may not be true, you come across as a douche and give free publicity to your competitor.

If you build it, they will come – Going along the same line, cultivate your core base and engage them. This can be built by incorporating your SM efforts into traditional marketing, it’s just a matter of extending a hand to connect and sharing a little more than you used to with the audience. If you offer a superior product and service, your core will know about it, engage, repeat and watch the buzz grow. It sounds simple but takes some work.

Really it is all about you – It is one thing to know what your competition is doing, it is another to be consumed by it. Yes, it is important to keep one eye on them, but social media is about building a community – your community. You lay the rules and make it what you want to be. It’s quantity, not quality. From there it is up to you whether you are offering customer service, deals or looking to direct market it is all up to you. Use the community as a way to set yourself apart from the pack.

Any other tips I missed? Let me know what you think.

Image - Bendigolending.com.au

Perhaps one of the most overused break up lines is It’s not, you, It’s me. It’s frustrating and everyone has said it or had it said to them. If you call shenanigans, I will raise that with a bullshit – so stop lying.

I bring up the phrase, because when it comes to social media, you can flip the phrase on its head, because it is about YOU, not me. It may sound funny in a realm that is so overrun with vanity and look at me’s, but should be considered by both individuals and brands alike. But today, I am just going to focus on the brands.

Managing the account for a brand, I would be lying to you if I didn’t monitor the company’s brand and the space in general. With that said, I often wonder if companies realize that they should be doing the same thing or if other brands are paying attention. My guess is that they aren’t, but are just testing out the shiny new toy so here are some tips to follow when jumping into the space for a brand.

Make it count – Within the walls of every company, the general hoorah mantra is that you are far superior to your competition. That is great and you should be rallying behind that, otherwise you should be checking the job boards. However, your first Tweet shouldn’t pigeonhole your competition. For example if I were manning Crown Royal’s account my Tweets should center around what makes me stand out instead of saying something like @insertyourwhiskey is horrible. Crown is far superior. While it may or may not be true, you come across as a douche and give free publicity to your competitor.

If you build it, they will come – Going along the same line, cultivate your core base and engage them. This can be built by incorporating your SM efforts into traditional marketing, it’s just a matter of extending a hand to connect and sharing a little more than you used to with the audience. If you offer a superior product and service, your core will know about it, engage, repeat and watch the buzz grow. It sounds simple but takes some work.

Really it is all about you – It is one thing to know what your competition is doing, it is another to be consumed by it. Yes, it is important to keep one eye on them, but social media is about building a community – your community. You lay the rules and make it what you want to be. It’s quantity, not quality. From there it is up to you whether you are offering customer service, deals or looking to direct market it is all up to you. Use the community as a way to set yourself apart from the pack.

Any other tips I missed? Let me know what you think.

Image - Bendigolending.com.au

Perhaps one of the most overused break up lines is It’s not, you, It’s me. It’s frustrating and everyone has said it or had it said to them. If you call shenanigans, I will raise that with a bullshit – so stop lying.

I bring up the phrase, because when it comes to social media, you can flip the phrase on its head, because it is about YOU, not me. It may sound funny in a realm that is so overrun with vanity and look at me’s, but should be considered by both individuals and brands alike. But today, I am just going to focus on the brands.

Managing the account for a brand, I would be lying to you if I didn’t monitor the company’s brand and the space in general. With that said, I often wonder if companies realize that they should be doing the same thing or if other brands are paying attention. My guess is that they aren’t, but are just testing out the shiny new toy so here are some tips to follow when jumping into the space for a brand.

Make it count – Within the walls of every company, the general hoorah mantra is that you are far superior to your competition. That is great and you should be rallying behind that, otherwise you should be checking the job boards. However, your first Tweet shouldn’t pigeonhole your competition. For example if I were manning Crown Royal’s account my Tweets should center around what makes me stand out instead of saying something like @insertyourwhiskey is horrible. Crown is far superior. While it may or may not be true, you come across as a douche and give free publicity to your competitor.

If you build it, they will come – Going along the same line, cultivate your core base and engage them. This can be built by incorporating your SM efforts into traditional marketing, it’s just a matter of extending a hand to connect and sharing a little more than you used to with the audience. If you offer a superior product and service, your core will know about it, engage, repeat and watch the buzz grow. It sounds simple but takes some work.

Really it is all about you – It is one thing to know what your competition is doing, it is another to be consumed by it. Yes, it is important to keep one eye on them, but social media is about building a community – your community. You lay the rules and make it what you want to be. It’s quantity, not quality. From there it is up to you whether you are offering customer service, deals or looking to direct market it is all up to you. Use the community as a way to set yourself apart from the pack.

Any other tips I missed? Let me know what you think.

Image - Bendigolending.com.au

Perhaps one of the most overused break up lines is It’s not, you, It’s me. It’s frustrating and everyone has said it or had it said to them. If you call shenanigans, I will raise that with a bullshit – so stop lying.

I bring up the phrase, because when it comes to social media, you can flip the phrase on its head, because it is about YOU, not me. It may sound funny in a realm that is so overrun with vanity and look at me’s, but should be considered by both individuals and brands alike. But today, I am just going to focus on the brands.

Managing the account for a brand, I would be lying to you if I didn’t monitor the company’s brand and the space in general. With that said, I often wonder if companies realize that they should be doing the same thing or if other brands are paying attention. My guess is that they aren’t, but are just testing out the shiny new toy so here are some tips to follow when jumping into the space for a brand.

Make it count – Within the walls of every company, the general hoorah mantra is that you are far superior to your competition. That is great and you should be rallying behind that, otherwise you should be checking the job boards. However, your first Tweet shouldn’t pigeonhole your competition. For example if I were manning Crown Royal’s account my Tweets should center around what makes me stand out instead of saying something like @insertyourwhiskey is horrible. Crown is far superior. While it may or may not be true, you come across as a douche and give free publicity to your competitor.

If you build it, they will come – Going along the same line, cultivate your core base and engage them. This can be built by incorporating your SM efforts into traditional marketing, it’s just a matter of extending a hand to connect and sharing a little more than you used to with the audience. If you offer a superior product and service, your core will know about it, engage, repeat and watch the buzz grow. It sounds simple but takes some work.

Really it is all about you – It is one thing to know what your competition is doing, it is another to be consumed by it. Yes, it is important to keep one eye on them, but social media is about building a community – your community. You lay the rules and make it what you want to be. It’s quantity, not quality. From there it is up to you whether you are offering customer service, deals or looking to direct market it is all up to you. Use the community as a way to set yourself apart from the pack.

Any other tips I missed? Let me know what you think.