If you can’t view the video, click here.
I don’t want this post to come across as a me being uber-green or a tree hugger, because I am not either of them. It is rather my frustration with the phone company and YellowBook delivering phone books twice a year. Seriously it is a waste – It is 2010 people have the Internet and can instantly get numbers. No need to skim through pages to see the number for Frank’s House of Tacos.
After wrapping up the video, I counted the books and noticed that there were more books than units in the condominium. The pile is up to my waist and will probably sit there for a month or so when Bernard our building’s facilities guy (who is getting up there in years) has to throw them away. To me it’s just a waste of marketing spend and resources.
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This post was mentioned on Twitter by jeffespo: Stop wasting paper with phone books – yeah I am looking at you @yellowbook ~ http://bit.ly/8RJuUj #pissedoff #fail…
And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.
And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.
It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.
It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.
I got super frustrated by this over the weekend as well. I set up http://www.yellowbookstoplittering.com… it’s gotten a ton of traffic today. It seems as if the frustration is common.
@GregBaugues Thanks Greg will check out the site. It is just a waste all around.
Hey, at least you got some good kindlin’, right? 😉
I’ve always thought the same thing when these would arrive on our door steps. I received one at the beginning of the year while living in Shreveport, LA and it sat in a drawer until I moved out over 6 months later. Never even thought to use it. Now, back in ’97, I remember using one. Now? Never crosses my mind. There are a LOT of trees to saved, a LOT of money to be invested elsewhere, and a lot of clients who could be marketing to a much better audience than the Yellowpages’ pull.
I know there are probably some people who use them, maybe elderly citizens who don’t have/understand the internet yet. It seems like some sort of mail-in sign-up or re-subscription would be easier and cheaper than delivering millions of those 10lb books a year.
@JMattHicks You would have to think so bro you really would. It is just a waste of paper and resources