IKEA is not one of those companies that you would expect to come up with a brilliant social media concept, but the Swedes did. In this promotion created by Forsman & Bodenfor, the company created a digital catalog that ran a contest using Facebook’s tagging function.
Check it out…
What do you think?
kind of amazing.
kind of amazing.
It was pretty cool to see and something that in this economy probably helped out a ton of folks.
It was pretty cool to see and something that in this economy probably helped out a ton of folks.
[…] This post was mentioned on Twitter by Crosby, TJ Dietderich and jeffespo, Matt Martell. Matt Martell said: This is an incredible idea! RT @jeffespo: Ingenious new IKEA Social Media Campaign | http://bit.ly/2MRsLr […]
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This post was mentioned on Twitter by jeffespo: Ingenious new IKEA Social Media Campaign | http://bit.ly/2MRsLr…
[…] Public Relations: Ingenious new IKEA Social Media Campaign […]
WOW! AMAZING!
WOW! AMAZING!
Thanks for stopping by and leaving a comment. Glad you liked the video/post
Thanks for stopping by and leaving a comment. Glad you liked the video/post
People from Sweden are Swedes, not Sweeds.
People from Sweden are Swedes, not Sweeds.
Sorry for the mixup. This has now been fixed.
Sorry for the mixup. This has now been fixed.
Sorry for the mixup. This has now been fixed.
Sorry for the mixup. This has now been fixed.
[…] 21:27:45 · Reply · View tmisvaer: Ingenious new IKEA Social Media Campaign – https://www.jeffesposito.com/2009/11/19/ingenious-new-ikea-social-media-campaign/ 2009-11-19 21:27:26 · Reply · View pipes714: Watching @kdc and @adivitak hit their […]
[…] in to a short video explaining how it worked. There is no way this would have been picked up by the blogs all over the world if it had just been a simple press release as the message would have been lost. This is the perfect […]