I came across this video after seeing a Tweet from Aerocles (AKA David Teicher) that read something like Social Media ROI show this video to your boss. The video was created by Erik Qualman who authored the book Socialnomics (discounted link), which happens to be sitting in my bookshelf waiting to be read, and has a series of social media videos over on YouTube.

The video is very well put together and offers insights and case studies of companies who have garnered success in the social landscape. The produced piece is also something that is easily digestible for executives and marketing folks who still think that social media is one of those things that any monkey can do and it will instantly raise street cred and make oodles of green. Some of my favorite examples included MoonFruit and the Angry Whopper application.

I came across this video after seeing a Tweet from Aerocles (AKA David Teicher) that read something like Social Media ROI show this video to your boss. The video was created by Erik Qualman who authored the book Socialnomics (discounted link), which happens to be sitting in my bookshelf waiting to be read, and has a series of social media videos over on YouTube.

The video is very well put together and offers insights and case studies of companies who have garnered success in the social landscape. The produced piece is also something that is easily digestible for executives and marketing folks who still think that social media is one of those things that any monkey can do and it will instantly raise street cred and make oodles of green. Some of my favorite examples included MoonFruit and the Angry Whopper application.

I came across this video after seeing a Tweet from Aerocles (AKA David Teicher) that read something like Social Media ROI show this video to your boss. The video was created by Erik Qualman who authored the book Socialnomics (discounted link), which happens to be sitting in my bookshelf waiting to be read, and has a series of social media videos over on YouTube.

The video is very well put together and offers insights and case studies of companies who have garnered success in the social landscape. The produced piece is also something that is easily digestible for executives and marketing folks who still think that social media is one of those things that any monkey can do and it will instantly raise street cred and make oodles of green. Some of my favorite examples included MoonFruit and the Angry Whopper application.

I came across this video after seeing a Tweet from Aerocles (AKA David Teicher) that read something like Social Media ROI show this video to your boss. The video was created by Erik Qualman who authored the book Socialnomics (discounted link), which happens to be sitting in my bookshelf waiting to be read, and has a series of social media videos over on YouTube.

The video is very well put together and offers insights and case studies of companies who have garnered success in the social landscape. The produced piece is also something that is easily digestible for executives and marketing folks who still think that social media is one of those things that any monkey can do and it will instantly raise street cred and make oodles of green. Some of my favorite examples included MoonFruit and the Angry Whopper application.