Viral video may be one of the most over-used and over-hyped buzz words when it comes to social media marketing. Granted, there are some formulas that can help you plot out the key components of a “viral” video, its viral nature depends on actual people viewing it. YouTube may make it easier with their sponsored videos to almost force the issue, people, not money are what turns the cogs.

Perhaps the best viral videos in this respect have come when companies didn’t want any thing to do with them – Think Coke with the Mentos video. A similar violent eruption was evident in Sony’s new campaign promoting their TV in Australia.

By not hiding the fact that they are behind the video, Sony gains some initial street cred by hawking two of their products that compliment each other, while not in the intended method of using it.  The campaign also plugs the fact that Sony will be giving away 25,000 PS3’s to folks who purchase the TV – brilliant mixed marketing. Just think how good the TV looked getting destroyed, wouldn’t it look better playing the latest version of Madden?

What do you think, could this thunder from down under be the month’s big viral hit?

Viral video may be one of the most over-used and over-hyped buzz words when it comes to social media marketing. Granted, there are some formulas that can help you plot out the key components of a “viral” video, its viral nature depends on actual people viewing it. YouTube may make it easier with their sponsored videos to almost force the issue, people, not money are what turns the cogs.

Perhaps the best viral videos in this respect have come when companies didn’t want any thing to do with them – Think Coke with the Mentos video. A similar violent eruption was evident in Sony’s new campaign promoting their TV in Australia.

By not hiding the fact that they are behind the video, Sony gains some initial street cred by hawking two of their products that compliment each other, while not in the intended method of using it.  The campaign also plugs the fact that Sony will be giving away 25,000 PS3’s to folks who purchase the TV – brilliant mixed marketing. Just think how good the TV looked getting destroyed, wouldn’t it look better playing the latest version of Madden?

What do you think, could this thunder from down under be the month’s big viral hit?

Viral video may be one of the most over-used and over-hyped buzz words when it comes to social media marketing. Granted, there are some formulas that can help you plot out the key components of a “viral” video, its viral nature depends on actual people viewing it. YouTube may make it easier with their sponsored videos to almost force the issue, people, not money are what turns the cogs.

Perhaps the best viral videos in this respect have come when companies didn’t want any thing to do with them – Think Coke with the Mentos video. A similar violent eruption was evident in Sony’s new campaign promoting their TV in Australia.

By not hiding the fact that they are behind the video, Sony gains some initial street cred by hawking two of their products that compliment each other, while not in the intended method of using it.  The campaign also plugs the fact that Sony will be giving away 25,000 PS3’s to folks who purchase the TV – brilliant mixed marketing. Just think how good the TV looked getting destroyed, wouldn’t it look better playing the latest version of Madden?

What do you think, could this thunder from down under be the month’s big viral hit?

Viral video may be one of the most over-used and over-hyped buzz words when it comes to social media marketing. Granted, there are some formulas that can help you plot out the key components of a “viral” video, its viral nature depends on actual people viewing it. YouTube may make it easier with their sponsored videos to almost force the issue, people, not money are what turns the cogs.

Perhaps the best viral videos in this respect have come when companies didn’t want any thing to do with them – Think Coke with the Mentos video. A similar violent eruption was evident in Sony’s new campaign promoting their TV in Australia.

By not hiding the fact that they are behind the video, Sony gains some initial street cred by hawking two of their products that compliment each other, while not in the intended method of using it.  The campaign also plugs the fact that Sony will be giving away 25,000 PS3’s to folks who purchase the TV – brilliant mixed marketing. Just think how good the TV looked getting destroyed, wouldn’t it look better playing the latest version of Madden?

What do you think, could this thunder from down under be the month’s big viral hit?