Every August, the Boston Red Sox, NESN & WEEI team up to break up the non-stop sports cycle to take on a great cause. We’re not talking about taking down the evil empire or pot shots at one another, but rather an opponent that hasn’t been beat yet – cancer.

The result of this team-up is a two-day telethon to benefit the Jimmy Fund, a charity founded in 1948 supporting the fight against cancer in children and adults. While the simple mention of the word telethon conjures up memories of late night reruns and cheesey old men in corduroy suits, this one is for a charity that actually gets it. You’d think that with their partnership with these media giants and the Sox, they would be focused on big donors to hit their $5 million goal (2009 goal)  – and be dead wrong. Earlier in the year, I wrote about a letter that I received from the Jimmy Fund, a hand written on none the less, thanking me for my annual contribution. That is a little personal touch that had me eager to resign my pledge for 2009-10, because they made the personal connection.

Cancer is something that none of us ever want to be diagnosed with. However hearing the kids’ stories pull (here, here & here) at the heart strings a little more. Every dollar counts and it goes a long way to finding a cure and making these kids lives a little less tough. All donations are tax deductible, wouldn’t it be nice to help raise $5 million for cancer research despite this down economy?

CLICK HERE to make a donation.

Every August, the Boston Red Sox, NESN & WEEI team up to break up the non-stop sports cycle to take on a great cause. We’re not talking about taking down the evil empire or pot shots at one another, but rather an opponent that hasn’t been beat yet – cancer.

The result of this team-up is a two-day telethon to benefit the Jimmy Fund, a charity founded in 1948 supporting the fight against cancer in children and adults. While the simple mention of the word telethon conjures up memories of late night reruns and cheesey old men in corduroy suits, this one is for a charity that actually gets it. You’d think that with their partnership with these media giants and the Sox, they would be focused on big donors to hit their $5 million goal (2009 goal)  – and be dead wrong. Earlier in the year, I wrote about a letter that I received from the Jimmy Fund, a hand written on none the less, thanking me for my annual contribution. That is a little personal touch that had me eager to resign my pledge for 2009-10, because they made the personal connection.

Cancer is something that none of us ever want to be diagnosed with. However hearing the kids’ stories pull (here, here & here) at the heart strings a little more. Every dollar counts and it goes a long way to finding a cure and making these kids lives a little less tough. All donations are tax deductible, wouldn’t it be nice to help raise $5 million for cancer research despite this down economy?

CLICK HERE to make a donation.

Every August, the Boston Red Sox, NESN & WEEI team up to break up the non-stop sports cycle to take on a great cause. We’re not talking about taking down the evil empire or pot shots at one another, but rather an opponent that hasn’t been beat yet – cancer.

The result of this team-up is a two-day telethon to benefit the Jimmy Fund, a charity founded in 1948 supporting the fight against cancer in children and adults. While the simple mention of the word telethon conjures up memories of late night reruns and cheesey old men in corduroy suits, this one is for a charity that actually gets it. You’d think that with their partnership with these media giants and the Sox, they would be focused on big donors to hit their $5 million goal (2009 goal)  – and be dead wrong. Earlier in the year, I wrote about a letter that I received from the Jimmy Fund, a hand written on none the less, thanking me for my annual contribution. That is a little personal touch that had me eager to resign my pledge for 2009-10, because they made the personal connection.

Cancer is something that none of us ever want to be diagnosed with. However hearing the kids’ stories pull (here, here & here) at the heart strings a little more. Every dollar counts and it goes a long way to finding a cure and making these kids lives a little less tough. All donations are tax deductible, wouldn’t it be nice to help raise $5 million for cancer research despite this down economy?

CLICK HERE to make a donation.

Every August, the Boston Red Sox, NESN & WEEI team up to break up the non-stop sports cycle to take on a great cause. We’re not talking about taking down the evil empire or pot shots at one another, but rather an opponent that hasn’t been beat yet – cancer.

The result of this team-up is a two-day telethon to benefit the Jimmy Fund, a charity founded in 1948 supporting the fight against cancer in children and adults. While the simple mention of the word telethon conjures up memories of late night reruns and cheesey old men in corduroy suits, this one is for a charity that actually gets it. You’d think that with their partnership with these media giants and the Sox, they would be focused on big donors to hit their $5 million goal (2009 goal)  – and be dead wrong. Earlier in the year, I wrote about a letter that I received from the Jimmy Fund, a hand written on none the less, thanking me for my annual contribution. That is a little personal touch that had me eager to resign my pledge for 2009-10, because they made the personal connection.

Cancer is something that none of us ever want to be diagnosed with. However hearing the kids’ stories pull (here, here & here) at the heart strings a little more. Every dollar counts and it goes a long way to finding a cure and making these kids lives a little less tough. All donations are tax deductible, wouldn’t it be nice to help raise $5 million for cancer research despite this down economy?

CLICK HERE to make a donation.