As many PR pros know, providing a value back to your company or client is the extreme goal. While on the traditional PR front, its easy to track back results to hits, awards or press release views to an extent, tracking success of social media has been more of a head scratcher.

Sure Radian6 can tell you the sentiment and conversation count and free web apps like TweetStats can tell you how many Tweets you do both personally and professionally with breakdown by day and other statistics. The problem is that number don’t work for PR folks. We all excel in writing and also communications so how do we grade success? It’s a question that many of us struggle with, however, I think we can make  a case for stories and positive unsolicited interactions that pop-up every now and then.

Earlier today, I came across a video from a customer that I interacted with on Twitter, that’s a perfect example of making an impact in the space.

[youtube=http://www.youtube.com/watch?v=tUcCsf9PUMs]

As many PR pros know, providing a value back to your company or client is the extreme goal. While on the traditional PR front, its easy to track back results to hits, awards or press release views to an extent, tracking success of social media has been more of a head scratcher.

Sure Radian6 can tell you the sentiment and conversation count and free web apps like TweetStats can tell you how many Tweets you do both personally and professionally with breakdown by day and other statistics. The problem is that number don’t work for PR folks. We all excel in writing and also communications so how do we grade success? It’s a question that many of us struggle with, however, I think we can make  a case for stories and positive unsolicited interactions that pop-up every now and then.

Earlier today, I came across a video from a customer that I interacted with on Twitter, that’s a perfect example of making an impact in the space.

[youtube=http://www.youtube.com/watch?v=tUcCsf9PUMs]

As many PR pros know, providing a value back to your company or client is the extreme goal. While on the traditional PR front, its easy to track back results to hits, awards or press release views to an extent, tracking success of social media has been more of a head scratcher.

Sure Radian6 can tell you the sentiment and conversation count and free web apps like TweetStats can tell you how many Tweets you do both personally and professionally with breakdown by day and other statistics. The problem is that number don’t work for PR folks. We all excel in writing and also communications so how do we grade success? It’s a question that many of us struggle with, however, I think we can make  a case for stories and positive unsolicited interactions that pop-up every now and then.

Earlier today, I came across a video from a customer that I interacted with on Twitter, that’s a perfect example of making an impact in the space.

[youtube=http://www.youtube.com/watch?v=tUcCsf9PUMs]

As many PR pros know, providing a value back to your company or client is the extreme goal. While on the traditional PR front, its easy to track back results to hits, awards or press release views to an extent, tracking success of social media has been more of a head scratcher.

Sure Radian6 can tell you the sentiment and conversation count and free web apps like TweetStats can tell you how many Tweets you do both personally and professionally with breakdown by day and other statistics. The problem is that number don’t work for PR folks. We all excel in writing and also communications so how do we grade success? It’s a question that many of us struggle with, however, I think we can make  a case for stories and positive unsolicited interactions that pop-up every now and then.

Earlier today, I came across a video from a customer that I interacted with on Twitter, that’s a perfect example of making an impact in the space.

[youtube=http://www.youtube.com/watch?v=tUcCsf9PUMs]