With my job I’m tasked with a number of things from PR to social media. Recently, I was tasked with looking into ideas for viral videos. Our recent effort was decent but we couldn’t catch lightning in a bottle like we had wished. Looking at recent vids that have set the Internet ablaze, one company that constantly comes to mind is Carl’s Jr. and their recent campaign with having YouTube stars hawk their products. While I found these videos very interesting and appealing it was another viral idea that actually struck me as pure genius and I saw it on MTV of all places.

While watching an episode of Rob Dyrdek’s Fantasy Factory, I was struck at a business proposal that rung more minor league baseball than a large corporation. From what I gathered on the 30 minute episode, Dyrdek would make two viral videos for Carl’s Jr., one with the happy star, and in return, the restaurant would fund a project for the TV skate mogul’s charitable foundation. To me it sounded like a win-win for everyone, Dyrdek wanted the skate park for LA and the company wanted their brand to gain viral buzz with an icon wearing their suit. Check out the full partnership here.

The end result was a great video called Happy Star Saved My Life! that was featured on the show and has over 1 million views, a Guinness Book of World Record for the world’s largest skateboard and a safe skate spot for the inner city of LA.

Oh wait, I forgot to mention the second viral video…Enjoy

[youtube=http://www.youtube.com/watch?v=wqy2oQQYTlc]

With my job I’m tasked with a number of things from PR to social media. Recently, I was tasked with looking into ideas for viral videos. Our recent effort was decent but we couldn’t catch lightning in a bottle like we had wished. Looking at recent vids that have set the Internet ablaze, one company that constantly comes to mind is Carl’s Jr. and their recent campaign with having YouTube stars hawk their products. While I found these videos very interesting and appealing it was another viral idea that actually struck me as pure genius and I saw it on MTV of all places.

While watching an episode of Rob Dyrdek’s Fantasy Factory, I was struck at a business proposal that rung more minor league baseball than a large corporation. From what I gathered on the 30 minute episode, Dyrdek would make two viral videos for Carl’s Jr., one with the happy star, and in return, the restaurant would fund a project for the TV skate mogul’s charitable foundation. To me it sounded like a win-win for everyone, Dyrdek wanted the skate park for LA and the company wanted their brand to gain viral buzz with an icon wearing their suit. Check out the full partnership here.

The end result was a great video called Happy Star Saved My Life! that was featured on the show and has over 1 million views, a Guinness Book of World Record for the world’s largest skateboard and a safe skate spot for the inner city of LA.

Oh wait, I forgot to mention the second viral video…Enjoy

[youtube=http://www.youtube.com/watch?v=wqy2oQQYTlc]

With my job I’m tasked with a number of things from PR to social media. Recently, I was tasked with looking into ideas for viral videos. Our recent effort was decent but we couldn’t catch lightning in a bottle like we had wished. Looking at recent vids that have set the Internet ablaze, one company that constantly comes to mind is Carl’s Jr. and their recent campaign with having YouTube stars hawk their products. While I found these videos very interesting and appealing it was another viral idea that actually struck me as pure genius and I saw it on MTV of all places.

While watching an episode of Rob Dyrdek’s Fantasy Factory, I was struck at a business proposal that rung more minor league baseball than a large corporation. From what I gathered on the 30 minute episode, Dyrdek would make two viral videos for Carl’s Jr., one with the happy star, and in return, the restaurant would fund a project for the TV skate mogul’s charitable foundation. To me it sounded like a win-win for everyone, Dyrdek wanted the skate park for LA and the company wanted their brand to gain viral buzz with an icon wearing their suit. Check out the full partnership here.

The end result was a great video called Happy Star Saved My Life! that was featured on the show and has over 1 million views, a Guinness Book of World Record for the world’s largest skateboard and a safe skate spot for the inner city of LA.

Oh wait, I forgot to mention the second viral video…Enjoy

[youtube=http://www.youtube.com/watch?v=wqy2oQQYTlc]

With my job I’m tasked with a number of things from PR to social media. Recently, I was tasked with looking into ideas for viral videos. Our recent effort was decent but we couldn’t catch lightning in a bottle like we had wished. Looking at recent vids that have set the Internet ablaze, one company that constantly comes to mind is Carl’s Jr. and their recent campaign with having YouTube stars hawk their products. While I found these videos very interesting and appealing it was another viral idea that actually struck me as pure genius and I saw it on MTV of all places.

While watching an episode of Rob Dyrdek’s Fantasy Factory, I was struck at a business proposal that rung more minor league baseball than a large corporation. From what I gathered on the 30 minute episode, Dyrdek would make two viral videos for Carl’s Jr., one with the happy star, and in return, the restaurant would fund a project for the TV skate mogul’s charitable foundation. To me it sounded like a win-win for everyone, Dyrdek wanted the skate park for LA and the company wanted their brand to gain viral buzz with an icon wearing their suit. Check out the full partnership here.

The end result was a great video called Happy Star Saved My Life! that was featured on the show and has over 1 million views, a Guinness Book of World Record for the world’s largest skateboard and a safe skate spot for the inner city of LA.

Oh wait, I forgot to mention the second viral video…Enjoy

[youtube=http://www.youtube.com/watch?v=wqy2oQQYTlc]