Last night when I got home, I recieved a piece of mail that really stood out and really impressed me. It wasn’t a paystub, offer for a chance to win $1M or my credit limit being increased, but rather a hand written thank you note.
On the surface, the note might seem like any other piece of mail, however it was from the Jimmy Fund. The letter, written by a Kim, thanked me for contribution that I made to the charity’s fund raising campaign last year in conjunction with the Red Sox radio telethon.
[youtube=http://www.youtube.com/watch?v=N65jbWLjUSs]
They didn’t need to send this letter and I definitely was not expecting it, but really appreciated it. When you give money to a charity, you usually contribute to something that you feel a strong tie to, and everything ends with the financial transaction. Since making a recurring donation last July, I have received a number of newsletters and letter from the Jimmy Fund & Dana Faber, which to me shows that they appreciate the donations, regardless of monetary contribution, this personal touch makes it even easier to renew the donation in the coming months.
If you were wondering who/what the Jimmy Fund is, here’s a little information:
Since its founding in 1948, the Jimmy Fund has supported the fight against cancer in children and adults at Boston’s Dana-Farber Cancer Institute, helping to raise the chances of survival for cancer patients around the world.
For more info, click here.
[…] donors to hit their $5 million goal (2009 goal) – and be dead wrong. Earlier in the year, I wrote about a letter that I received from the Jimmy Fund, a hand written on none the less, thanking me for my annual contribution. That […]