Working for a large company, we are always hearing: how does this contribute to the business? As a flack its always tough to defend what PR does, especially when not many people realize what a PR team actually does.

Our search team has valued our releases, search enhanced via Marketwire between $2,000 – $5,000, but it is just on an educated guess or hypothesis. Trying to apply publications’ ad rates is equally skewered when looking for results.

So how can one expect to answer the age old question mentioned above?

Typically I would say that you can’t gague the impact of PR or a press release outside of social media. That will be until around 5:30 pm today.

We are sending out a press release around the open of the market announcing our small business marketing blog as a Social Media 2.0 release over Marketwire.

In the past we have seen typical releases average  331 pickups on Google, however our most recent social release we saw over 1,500 placements on Google alone.

The blog is hosted on WordPress and has gained traffic of around 50 visitors/day through our viral efforts on Twitter and a few small plugs in a targeted, but small email campaign.

I am hoping that via the strength of the press release, we can finally put a number or get a better understanding of what that “value” may be.

I’ll update later in the day with a number. My pie in the sky guess is that the release will generate 1,000 visitors to the site tomorrow.

Working for a large company, we are always hearing: how does this contribute to the business? As a flack its always tough to defend what PR does, especially when not many people realize what a PR team actually does.

Our search team has valued our releases, search enhanced via Marketwire between $2,000 – $5,000, but it is just on an educated guess or hypothesis. Trying to apply publications’ ad rates is equally skewered when looking for results.

So how can one expect to answer the age old question mentioned above?

Typically I would say that you can’t gague the impact of PR or a press release outside of social media. That will be until around 5:30 pm today.

We are sending out a press release around the open of the market announcing our small business marketing blog as a Social Media 2.0 release over Marketwire.

In the past we have seen typical releases average  331 pickups on Google, however our most recent social release we saw over 1,500 placements on Google alone.

The blog is hosted on WordPress and has gained traffic of around 50 visitors/day through our viral efforts on Twitter and a few small plugs in a targeted, but small email campaign.

I am hoping that via the strength of the press release, we can finally put a number or get a better understanding of what that “value” may be.

I’ll update later in the day with a number. My pie in the sky guess is that the release will generate 1,000 visitors to the site tomorrow.

Working for a large company, we are always hearing: how does this contribute to the business? As a flack its always tough to defend what PR does, especially when not many people realize what a PR team actually does.

Our search team has valued our releases, search enhanced via Marketwire between $2,000 – $5,000, but it is just on an educated guess or hypothesis. Trying to apply publications’ ad rates is equally skewered when looking for results.

So how can one expect to answer the age old question mentioned above?

Typically I would say that you can’t gague the impact of PR or a press release outside of social media. That will be until around 5:30 pm today.

We are sending out a press release around the open of the market announcing our small business marketing blog as a Social Media 2.0 release over Marketwire.

In the past we have seen typical releases average  331 pickups on Google, however our most recent social release we saw over 1,500 placements on Google alone.

The blog is hosted on WordPress and has gained traffic of around 50 visitors/day through our viral efforts on Twitter and a few small plugs in a targeted, but small email campaign.

I am hoping that via the strength of the press release, we can finally put a number or get a better understanding of what that “value” may be.

I’ll update later in the day with a number. My pie in the sky guess is that the release will generate 1,000 visitors to the site tomorrow.

Working for a large company, we are always hearing: how does this contribute to the business? As a flack its always tough to defend what PR does, especially when not many people realize what a PR team actually does.

Our search team has valued our releases, search enhanced via Marketwire between $2,000 – $5,000, but it is just on an educated guess or hypothesis. Trying to apply publications’ ad rates is equally skewered when looking for results.

So how can one expect to answer the age old question mentioned above?

Typically I would say that you can’t gague the impact of PR or a press release outside of social media. That will be until around 5:30 pm today.

We are sending out a press release around the open of the market announcing our small business marketing blog as a Social Media 2.0 release over Marketwire.

In the past we have seen typical releases average  331 pickups on Google, however our most recent social release we saw over 1,500 placements on Google alone.

The blog is hosted on WordPress and has gained traffic of around 50 visitors/day through our viral efforts on Twitter and a few small plugs in a targeted, but small email campaign.

I am hoping that via the strength of the press release, we can finally put a number or get a better understanding of what that “value” may be.

I’ll update later in the day with a number. My pie in the sky guess is that the release will generate 1,000 visitors to the site tomorrow.