Yellowbook – Quit Wasting Paper

If you can’t view the video, click here.

I don’t want this post to come across as a me being uber-green or a tree hugger, because I am not either of them. It is rather my frustration with the phone company and YellowBook delivering phone books twice a year. Seriously it is a waste – It is 2010 people have the Internet and can instantly get numbers. No need to skim through pages to see the number for Frank’s House of Tacos.

After wrapping up the video, I counted the books and noticed that there were more books than units in the condominium.  The pile is up to my waist and will probably sit there for a month or so when Bernard our building’s facilities guy (who is getting up there in years) has to throw them away. To me it’s just a waste of marketing spend and resources.

9 Responses to Yellowbook – Quit Wasting Paper
  1. uberVU - social comments
    January 9, 2010 | 7:36 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by jeffespo: Stop wasting paper with phone books – yeah I am looking at you @yellowbook ~ http://bit.ly/8RJuUj #pissedoff #fail…

  2. Tim
    January 10, 2010 | 7:10 pm

    And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.

  3. Tim
    January 10, 2010 | 2:10 pm

    And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.

  4. jeffespo
    January 11, 2010 | 7:13 am

    It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.

  5. jeffespo
    January 11, 2010 | 2:13 am

    It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.

  6. GregBaugues
    January 16, 2011 | 10:32 pm

    I got super frustrated by this over the weekend as well. I set up http://www.yellowbookstoplittering.com… it’s gotten a ton of traffic today. It seems as if the frustration is common.

  7. jeffespo
    January 17, 2011 | 6:31 am

    @GregBaugues Thanks Greg will check out the site. It is just a waste all around.

  8. JMattHicks
    January 17, 2011 | 12:21 pm

    Hey, at least you got some good kindlin’, right? 😉

    I’ve always thought the same thing when these would arrive on our door steps. I received one at the beginning of the year while living in Shreveport, LA and it sat in a drawer until I moved out over 6 months later. Never even thought to use it. Now, back in ’97, I remember using one. Now? Never crosses my mind. There are a LOT of trees to saved, a LOT of money to be invested elsewhere, and a lot of clients who could be marketing to a much better audience than the Yellowpages’ pull.

    I know there are probably some people who use them, maybe elderly citizens who don’t have/understand the internet yet. It seems like some sort of mail-in sign-up or re-subscription would be easier and cheaper than delivering millions of those 10lb books a year.

  9. jeffespo
    January 17, 2011 | 12:53 pm

    @JMattHicks You would have to think so bro you really would. It is just a waste of paper and resources

Yellowbook – Quit Wasting Paper

If you can’t view the video, click here.

I don’t want this post to come across as a me being uber-green or a tree hugger, because I am not either of them. It is rather my frustration with the phone company and YellowBook delivering phone books twice a year. Seriously it is a waste – It is 2010 people have the Internet and can instantly get numbers. No need to skim through pages to see the number for Frank’s House of Tacos.

After wrapping up the video, I counted the books and noticed that there were more books than units in the condominium.  The pile is up to my waist and will probably sit there for a month or so when Bernard our building’s facilities guy (who is getting up there in years) has to throw them away. To me it’s just a waste of marketing spend and resources.

9 Responses to Yellowbook – Quit Wasting Paper
  1. uberVU - social comments
    January 9, 2010 | 7:36 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by jeffespo: Stop wasting paper with phone books – yeah I am looking at you @yellowbook ~ http://bit.ly/8RJuUj #pissedoff #fail…

  2. Tim
    January 10, 2010 | 7:10 pm

    And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.

  3. Tim
    January 10, 2010 | 2:10 pm

    And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.

  4. jeffespo
    January 11, 2010 | 7:13 am

    It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.

  5. jeffespo
    January 11, 2010 | 2:13 am

    It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.

  6. GregBaugues
    January 16, 2011 | 10:32 pm

    I got super frustrated by this over the weekend as well. I set up http://www.yellowbookstoplittering.com… it’s gotten a ton of traffic today. It seems as if the frustration is common.

  7. jeffespo
    January 17, 2011 | 6:31 am

    @GregBaugues Thanks Greg will check out the site. It is just a waste all around.

  8. JMattHicks
    January 17, 2011 | 12:21 pm

    Hey, at least you got some good kindlin’, right? 😉

    I’ve always thought the same thing when these would arrive on our door steps. I received one at the beginning of the year while living in Shreveport, LA and it sat in a drawer until I moved out over 6 months later. Never even thought to use it. Now, back in ’97, I remember using one. Now? Never crosses my mind. There are a LOT of trees to saved, a LOT of money to be invested elsewhere, and a lot of clients who could be marketing to a much better audience than the Yellowpages’ pull.

    I know there are probably some people who use them, maybe elderly citizens who don’t have/understand the internet yet. It seems like some sort of mail-in sign-up or re-subscription would be easier and cheaper than delivering millions of those 10lb books a year.

  9. jeffespo
    January 17, 2011 | 12:53 pm

    @JMattHicks You would have to think so bro you really would. It is just a waste of paper and resources

Yellowbook – Quit Wasting Paper

If you can’t view the video, click here.

I don’t want this post to come across as a me being uber-green or a tree hugger, because I am not either of them. It is rather my frustration with the phone company and YellowBook delivering phone books twice a year. Seriously it is a waste – It is 2010 people have the Internet and can instantly get numbers. No need to skim through pages to see the number for Frank’s House of Tacos.

After wrapping up the video, I counted the books and noticed that there were more books than units in the condominium.  The pile is up to my waist and will probably sit there for a month or so when Bernard our building’s facilities guy (who is getting up there in years) has to throw them away. To me it’s just a waste of marketing spend and resources.

9 Responses to Yellowbook – Quit Wasting Paper
  1. uberVU - social comments
    January 9, 2010 | 7:36 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by jeffespo: Stop wasting paper with phone books – yeah I am looking at you @yellowbook ~ http://bit.ly/8RJuUj #pissedoff #fail…

  2. Tim
    January 10, 2010 | 7:10 pm

    And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.

  3. Tim
    January 10, 2010 | 2:10 pm

    And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.

  4. jeffespo
    January 11, 2010 | 7:13 am

    It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.

  5. jeffespo
    January 11, 2010 | 2:13 am

    It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.

  6. GregBaugues
    January 16, 2011 | 10:32 pm

    I got super frustrated by this over the weekend as well. I set up http://www.yellowbookstoplittering.com… it’s gotten a ton of traffic today. It seems as if the frustration is common.

  7. jeffespo
    January 17, 2011 | 6:31 am

    @GregBaugues Thanks Greg will check out the site. It is just a waste all around.

  8. JMattHicks
    January 17, 2011 | 12:21 pm

    Hey, at least you got some good kindlin’, right? 😉

    I’ve always thought the same thing when these would arrive on our door steps. I received one at the beginning of the year while living in Shreveport, LA and it sat in a drawer until I moved out over 6 months later. Never even thought to use it. Now, back in ’97, I remember using one. Now? Never crosses my mind. There are a LOT of trees to saved, a LOT of money to be invested elsewhere, and a lot of clients who could be marketing to a much better audience than the Yellowpages’ pull.

    I know there are probably some people who use them, maybe elderly citizens who don’t have/understand the internet yet. It seems like some sort of mail-in sign-up or re-subscription would be easier and cheaper than delivering millions of those 10lb books a year.

  9. jeffespo
    January 17, 2011 | 12:53 pm

    @JMattHicks You would have to think so bro you really would. It is just a waste of paper and resources

Yellowbook – Quit Wasting Paper

If you can’t view the video, click here.

I don’t want this post to come across as a me being uber-green or a tree hugger, because I am not either of them. It is rather my frustration with the phone company and YellowBook delivering phone books twice a year. Seriously it is a waste – It is 2010 people have the Internet and can instantly get numbers. No need to skim through pages to see the number for Frank’s House of Tacos.

After wrapping up the video, I counted the books and noticed that there were more books than units in the condominium.  The pile is up to my waist and will probably sit there for a month or so when Bernard our building’s facilities guy (who is getting up there in years) has to throw them away. To me it’s just a waste of marketing spend and resources.

9 Responses to Yellowbook – Quit Wasting Paper
  1. uberVU - social comments
    January 9, 2010 | 7:36 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by jeffespo: Stop wasting paper with phone books – yeah I am looking at you @yellowbook ~ http://bit.ly/8RJuUj #pissedoff #fail…

  2. Tim
    January 10, 2010 | 7:10 pm

    And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.

  3. Tim
    January 10, 2010 | 2:10 pm

    And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.

  4. jeffespo
    January 11, 2010 | 7:13 am

    It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.

  5. jeffespo
    January 11, 2010 | 2:13 am

    It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.

  6. GregBaugues
    January 16, 2011 | 10:32 pm

    I got super frustrated by this over the weekend as well. I set up http://www.yellowbookstoplittering.com… it’s gotten a ton of traffic today. It seems as if the frustration is common.

  7. jeffespo
    January 17, 2011 | 6:31 am

    @GregBaugues Thanks Greg will check out the site. It is just a waste all around.

  8. JMattHicks
    January 17, 2011 | 12:21 pm

    Hey, at least you got some good kindlin’, right? 😉

    I’ve always thought the same thing when these would arrive on our door steps. I received one at the beginning of the year while living in Shreveport, LA and it sat in a drawer until I moved out over 6 months later. Never even thought to use it. Now, back in ’97, I remember using one. Now? Never crosses my mind. There are a LOT of trees to saved, a LOT of money to be invested elsewhere, and a lot of clients who could be marketing to a much better audience than the Yellowpages’ pull.

    I know there are probably some people who use them, maybe elderly citizens who don’t have/understand the internet yet. It seems like some sort of mail-in sign-up or re-subscription would be easier and cheaper than delivering millions of those 10lb books a year.

  9. jeffespo
    January 17, 2011 | 12:53 pm

    @JMattHicks You would have to think so bro you really would. It is just a waste of paper and resources

Yellowbook – Quit Wasting Paper

If you can’t view the video, click here.

I don’t want this post to come across as a me being uber-green or a tree hugger, because I am not either of them. It is rather my frustration with the phone company and YellowBook delivering phone books twice a year. Seriously it is a waste – It is 2010 people have the Internet and can instantly get numbers. No need to skim through pages to see the number for Frank’s House of Tacos.

After wrapping up the video, I counted the books and noticed that there were more books than units in the condominium.  The pile is up to my waist and will probably sit there for a month or so when Bernard our building’s facilities guy (who is getting up there in years) has to throw them away. To me it’s just a waste of marketing spend and resources.

9 Responses to Yellowbook – Quit Wasting Paper
  1. uberVU - social comments
    January 9, 2010 | 7:36 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by jeffespo: Stop wasting paper with phone books – yeah I am looking at you @yellowbook ~ http://bit.ly/8RJuUj #pissedoff #fail…

  2. Tim
    January 10, 2010 | 7:10 pm

    And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.

  3. Tim
    January 10, 2010 | 2:10 pm

    And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.

  4. jeffespo
    January 11, 2010 | 7:13 am

    It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.

  5. jeffespo
    January 11, 2010 | 2:13 am

    It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.

  6. GregBaugues
    January 16, 2011 | 10:32 pm

    I got super frustrated by this over the weekend as well. I set up http://www.yellowbookstoplittering.com… it’s gotten a ton of traffic today. It seems as if the frustration is common.

  7. jeffespo
    January 17, 2011 | 6:31 am

    @GregBaugues Thanks Greg will check out the site. It is just a waste all around.

  8. JMattHicks
    January 17, 2011 | 12:21 pm

    Hey, at least you got some good kindlin’, right? 😉

    I’ve always thought the same thing when these would arrive on our door steps. I received one at the beginning of the year while living in Shreveport, LA and it sat in a drawer until I moved out over 6 months later. Never even thought to use it. Now, back in ’97, I remember using one. Now? Never crosses my mind. There are a LOT of trees to saved, a LOT of money to be invested elsewhere, and a lot of clients who could be marketing to a much better audience than the Yellowpages’ pull.

    I know there are probably some people who use them, maybe elderly citizens who don’t have/understand the internet yet. It seems like some sort of mail-in sign-up or re-subscription would be easier and cheaper than delivering millions of those 10lb books a year.

  9. jeffespo
    January 17, 2011 | 12:53 pm

    @JMattHicks You would have to think so bro you really would. It is just a waste of paper and resources

Yellowbook – Quit Wasting Paper

If you can’t view the video, click here.

I don’t want this post to come across as a me being uber-green or a tree hugger, because I am not either of them. It is rather my frustration with the phone company and YellowBook delivering phone books twice a year. Seriously it is a waste – It is 2010 people have the Internet and can instantly get numbers. No need to skim through pages to see the number for Frank’s House of Tacos.

After wrapping up the video, I counted the books and noticed that there were more books than units in the condominium.  The pile is up to my waist and will probably sit there for a month or so when Bernard our building’s facilities guy (who is getting up there in years) has to throw them away. To me it’s just a waste of marketing spend and resources.

9 Responses to Yellowbook – Quit Wasting Paper
  1. uberVU - social comments
    January 9, 2010 | 7:36 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by jeffespo: Stop wasting paper with phone books – yeah I am looking at you @yellowbook ~ http://bit.ly/8RJuUj #pissedoff #fail…

  2. Tim
    January 10, 2010 | 7:10 pm

    And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.

  3. Tim
    January 10, 2010 | 2:10 pm

    And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.

  4. jeffespo
    January 11, 2010 | 7:13 am

    It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.

  5. jeffespo
    January 11, 2010 | 2:13 am

    It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.

  6. GregBaugues
    January 16, 2011 | 10:32 pm

    I got super frustrated by this over the weekend as well. I set up http://www.yellowbookstoplittering.com… it’s gotten a ton of traffic today. It seems as if the frustration is common.

  7. jeffespo
    January 17, 2011 | 6:31 am

    @GregBaugues Thanks Greg will check out the site. It is just a waste all around.

  8. JMattHicks
    January 17, 2011 | 12:21 pm

    Hey, at least you got some good kindlin’, right? 😉

    I’ve always thought the same thing when these would arrive on our door steps. I received one at the beginning of the year while living in Shreveport, LA and it sat in a drawer until I moved out over 6 months later. Never even thought to use it. Now, back in ’97, I remember using one. Now? Never crosses my mind. There are a LOT of trees to saved, a LOT of money to be invested elsewhere, and a lot of clients who could be marketing to a much better audience than the Yellowpages’ pull.

    I know there are probably some people who use them, maybe elderly citizens who don’t have/understand the internet yet. It seems like some sort of mail-in sign-up or re-subscription would be easier and cheaper than delivering millions of those 10lb books a year.

  9. jeffespo
    January 17, 2011 | 12:53 pm

    @JMattHicks You would have to think so bro you really would. It is just a waste of paper and resources

Yellowbook – Quit Wasting Paper

If you can’t view the video, click here.

I don’t want this post to come across as a me being uber-green or a tree hugger, because I am not either of them. It is rather my frustration with the phone company and YellowBook delivering phone books twice a year. Seriously it is a waste – It is 2010 people have the Internet and can instantly get numbers. No need to skim through pages to see the number for Frank’s House of Tacos.

After wrapping up the video, I counted the books and noticed that there were more books than units in the condominium.  The pile is up to my waist and will probably sit there for a month or so when Bernard our building’s facilities guy (who is getting up there in years) has to throw them away. To me it’s just a waste of marketing spend and resources.

9 Responses to Yellowbook – Quit Wasting Paper
  1. uberVU - social comments
    January 9, 2010 | 7:36 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by jeffespo: Stop wasting paper with phone books – yeah I am looking at you @yellowbook ~ http://bit.ly/8RJuUj #pissedoff #fail…

  2. Tim
    January 10, 2010 | 7:10 pm

    And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.

  3. Tim
    January 10, 2010 | 2:10 pm

    And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.

  4. jeffespo
    January 11, 2010 | 7:13 am

    It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.

  5. jeffespo
    January 11, 2010 | 2:13 am

    It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.

  6. GregBaugues
    January 16, 2011 | 10:32 pm

    I got super frustrated by this over the weekend as well. I set up http://www.yellowbookstoplittering.com… it’s gotten a ton of traffic today. It seems as if the frustration is common.

  7. jeffespo
    January 17, 2011 | 6:31 am

    @GregBaugues Thanks Greg will check out the site. It is just a waste all around.

  8. JMattHicks
    January 17, 2011 | 12:21 pm

    Hey, at least you got some good kindlin’, right? 😉

    I’ve always thought the same thing when these would arrive on our door steps. I received one at the beginning of the year while living in Shreveport, LA and it sat in a drawer until I moved out over 6 months later. Never even thought to use it. Now, back in ’97, I remember using one. Now? Never crosses my mind. There are a LOT of trees to saved, a LOT of money to be invested elsewhere, and a lot of clients who could be marketing to a much better audience than the Yellowpages’ pull.

    I know there are probably some people who use them, maybe elderly citizens who don’t have/understand the internet yet. It seems like some sort of mail-in sign-up or re-subscription would be easier and cheaper than delivering millions of those 10lb books a year.

  9. jeffespo
    January 17, 2011 | 12:53 pm

    @JMattHicks You would have to think so bro you really would. It is just a waste of paper and resources

Yellowbook – Quit Wasting Paper

If you can’t view the video, click here.

I don’t want this post to come across as a me being uber-green or a tree hugger, because I am not either of them. It is rather my frustration with the phone company and YellowBook delivering phone books twice a year. Seriously it is a waste – It is 2010 people have the Internet and can instantly get numbers. No need to skim through pages to see the number for Frank’s House of Tacos.

After wrapping up the video, I counted the books and noticed that there were more books than units in the condominium.  The pile is up to my waist and will probably sit there for a month or so when Bernard our building’s facilities guy (who is getting up there in years) has to throw them away. To me it’s just a waste of marketing spend and resources.

9 Responses to Yellowbook – Quit Wasting Paper
  1. uberVU - social comments
    January 9, 2010 | 7:36 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by jeffespo: Stop wasting paper with phone books – yeah I am looking at you @yellowbook ~ http://bit.ly/8RJuUj #pissedoff #fail…

  2. Tim
    January 10, 2010 | 7:10 pm

    And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.

  3. Tim
    January 10, 2010 | 2:10 pm

    And yet, by most accounts from businesses who use sophisticated ways to track where phone calls come from, the print books still generate a lot of business for them. Goes against todays popular wisdom, but so it is.

  4. jeffespo
    January 11, 2010 | 7:13 am

    It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.

  5. jeffespo
    January 11, 2010 | 2:13 am

    It probably does, but there are more economical ways to track results as well. I am sure that asking old ladies where they heard of your business first will come up with the same thing.

  6. GregBaugues
    January 16, 2011 | 10:32 pm

    I got super frustrated by this over the weekend as well. I set up http://www.yellowbookstoplittering.com… it’s gotten a ton of traffic today. It seems as if the frustration is common.

  7. jeffespo
    January 17, 2011 | 6:31 am

    @GregBaugues Thanks Greg will check out the site. It is just a waste all around.

  8. JMattHicks
    January 17, 2011 | 12:21 pm

    Hey, at least you got some good kindlin’, right? 😉

    I’ve always thought the same thing when these would arrive on our door steps. I received one at the beginning of the year while living in Shreveport, LA and it sat in a drawer until I moved out over 6 months later. Never even thought to use it. Now, back in ’97, I remember using one. Now? Never crosses my mind. There are a LOT of trees to saved, a LOT of money to be invested elsewhere, and a lot of clients who could be marketing to a much better audience than the Yellowpages’ pull.

    I know there are probably some people who use them, maybe elderly citizens who don’t have/understand the internet yet. It seems like some sort of mail-in sign-up or re-subscription would be easier and cheaper than delivering millions of those 10lb books a year.

  9. jeffespo
    January 17, 2011 | 12:53 pm

    @JMattHicks You would have to think so bro you really would. It is just a waste of paper and resources

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