What can we learn from this?
Late last year, I wrote on the annual rite of passing for the holiday season - Elf Yourself. The viral phenomenon has invaded inboxes, status updates and blogs for each of the past three years. This year, a troupe of elf yourself dancers took over Union Square in New York.
Earlier today, I came across this article in Social Media Today that dubbed VW's Swedish Piano Stairs video the most ever with over 7M views along with a giant number of Tweets and blog posts on it. Click here to see the full breakdown of the statistics.
Earlier this year, my coworkers and I were tasked at creating a video for our company's holiday card line. We took the approach along the lines that no one really likes the holiday cards they receive. We also wanted to have fun with the getting rid of the cards as well.
Viral video may be one of the most over-used and over-hyped buzz words when it comes to social media marketing. Granted, there are some formulas that can help you plot out the key components of a "viral" video, its viral nature depends on actual people viewing it. YouTube may make it easier with their sponsored videos to almost force the issue, people, not money are what turns the cogs.
All I have to say about this one is Wow. First there was the Ray-Ban videos and crazy slip-n-slide, but catching computers in your butt, you have to be kidding me.
This work by Jeff Esposito is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at jeffesposito.com.