Like most e-retailers 1-800 Contacts relies on the Web to sell their products. There are many products that can get away with the lack of personality of the Internet. Buying glasses and contacts is a personal transaction. You need these things to see so there has to be a level of trust to make the transaction.
I love this video from Jimmy Kimmel and Tom Arnold. Beware of the killer Peeps, who would have thought they could kill you in more ways than one?
In the 90's Nike ran a campaign where Charles Barkley noted that he wasn't a role model. Given their slot as Tiger's biggest endorser, do you think they would do a similar commercial as Tiger heads back to dominate the PGA Tour? I would love to see it and it would go viral but not sure if they'd risk it. This whole idea came out of Christina Khoury's blog post today, but i think that it could work. How about you?
This is my video book review of Assholeology: The Science Behind Getting Your Way - and Getting Away with it (Amazon Aff. Link) from Chris Illuminati, Dennis LaValle and Stephen B. Green. The book is an interesting self-help guide to becoming an AH. It is a quick read that provides laughs and some great tips to getting what you want in your life - only caveat is that you may be called an AH. I would check it out if you need a good laugh.

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