Lately it seems like 3-D is everywhere. The box offices have capitalized on the craze with movies like Avatar, Alice in Wonderland and Iron Man and ESPN will be launching 3-D coverage of the World Cup. While the technology is making visuals more vivid and in-your-face, I can’t help but wonder how long it will be until brands catch up with the trend.
Like most e-retailers 1-800 Contacts relies on the Web to sell their products. There are many products that can get away with the lack of personality of the Internet. Buying glasses and contacts is a personal transaction. You need these things to see so there has to be a level of trust to make the transaction.
While Gary focuses on commercials in his videos, I would also suggest that companies are missing the boat with their offline and radio ads as well. Radio has the same limitations as TV in selling products, but you could gauge the reach on top of the metrics the stations offer by offering a specific Facebook 
page with a survey that asks where they heard the commercial along with some interesting content. You could also add the URL to magazine and other print ads because it puts something tangible and actionable on an ad that won’t immediately garner a sale on the john. By adding a link you could also get someone heading to the site if they happen to have a BlackBerry or iPhone handy in their *ahem* office. What could it hurt? A tiny URL or Facebook call out in the corner of the ad won’t hurt anyone, but will add some more bang to your buck and some additional metrics to track.
As today is officially the night before Christmas, I figured that instead of just sitting on my butt and watching TV waiting for my wife to get out of work I would do the next best thing - scouring YouTube for some of my favorite Christmas moments from the ghosts of Christmas past (in no particular order). The title may be a bit misleading, these are simply some of the better ones that I found while lounging around. Feel free to let me know if I missed any or linking back to some of your favorites.
[youtube=http://www.youtube.com/watch?v=qZGz1Ajg7QU]
Ahh finally back after having no home access to the computer due to a nasty little virus for a week. It was like the cat from that old schoolyard song...you know it came back the very next day.
[caption id="" align="aligncenter" width="600" caption="Image courtesy of www.gocomics.com"]
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This work by Jeff Esposito is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at jeffesposito.com.