April 17, 2009

Outsourcing to lose a customer

Earlier today, I checked the mail and received my new issue of Sports Illustrated. Like many issues, this one was encased in a colorful wrap. Typically these wraps are for advertisements or for the chance to preview a book, win a golf club or something of a similar nature.

February 22, 2009

What will this cost me?

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February 17, 2009

When marketing meets a sports mag

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