Tag Archive: Sports Illustrated

Outsourcing to lose a customer

Tweet Earlier today, I checked the mail and received my new issue of Sports Illustrated. Like many issues, this one was encased in a colorful wrap. Typically these wraps are for advertisements or for the chance to preview a book, win a golf club or something of a similar nature. This issue was wrapped in…

What will this cost me?

Tweet In the business of baseball, it is important for teams to make as much money that they can. Whether it be merchandising, TV contracts or tickets, the objective is to turn a profit. When a team has attendance issues, they may install a flexible pricing platform where they raise prices for rivals and appealing…

When marketing meets a sports mag

Tweet There was a time not so long ago that Sports Illustrated was known for putting curses on its cover boys, Life of Riley and a swimsuit issue. However after Riley jumped ship, there was no reason to read the back page and the cover jinx seemed to fade away (here and here). While the…