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	<title>Exploring Conversational Mediasociety | Exploring Conversational Media</title>
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		<title>Big winner on Super Sunday</title>
		<link>http://jeffesposito.com/2009/02/03/big-winner-on-super-sunday/</link>
		<comments>http://jeffesposito.com/2009/02/03/big-winner-on-super-sunday/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 01:57:55 +0000</pubDate>
		<dc:creator>Espo</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sports]]></category>
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		<category><![CDATA[society]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://jeffesposito.wordpress.com/?p=45</guid>
		<description><![CDATA[Tweet Ahh finally back after having no home access to the computer due to a nasty little virus for a week. It was like the cat from that old schoolyard song&#8230;you know it came back the very next day. Well what a week it&#8217;s been. I am sure by now everyone is done with their...]]></description>
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			</div><div style="clear:both"></div><div style="padding-bottom:4px;"></div><p>Ahh finally back after having no home access to the computer due to a nasty little virus for a week. It was like the cat from that old schoolyard song&#8230;you know it came back the very next day.<img class="alignright" title="SB" src="http://2.bp.blogspot.com/_gwwG51THsT0/R6iqIPjfZlI/AAAAAAAAAHM/41g9PH5JJMo/s320/Super%2BBowl%2BLogo.bmp" alt="" width="150" height="125" /></p>
<p>Well what a week it&#8217;s been. I am sure by now everyone is done with their Super Bowl hangovers. Outside of Pittsburgh and Arizona, everyone tuned in for the commercials &#8211; and I&#8217;m sure some viewers in <a href="http://www.youtube.com/watch?v=RwDirC4jqVg" target="_blank">Arizona</a> were wishing they saw the commercials.<span id="more-45"></span></p>
<p>It leads me to wonder who the big winner was. While Budweiser made a number of big splashes with their Clydesdales and humorous <a href="http://www.youtube.com/watch?v=PnfCQbZEXEo" target="_blank">Bud Light </a>spots, I would not categorize them as the winner.</p>
<p>I know you&#8217;re thinking the creepy <a href="http://www.youtube.com/watch?v=_npD8zzFi0w" target="_blank">eTrade baby</a> may have been numero uno, but again wrong.</p>
<p>The <a href="http://www.youtube.com/watch?v=4v6StsEKZu4" target="_blank">3-D dancing lizards</a> with my man Ray Lewis? Maybe if Stop &amp; Shop or Shaw&#8217;s had the glasses. Damn you &#8220;super stores.&#8221;</p>
<p>My favorite was perhaps the most realistic of all of the commercials from our friends at Bridgestone.</p>
<p>[youtube=http://www.youtube.com/watch?v=sRofF_v6kk0]</p>
<p>Not only is the ad realistic comical, but it combines one of our favorite toys of yesteryear going through an experience that we all have, the nagging spouse. Now if only we could find a way to pop off her lips when we&#8217;re getting yelled at. I&#8217;ll take the eyes any day.</p>
<p>You can check out how <a href="http://msn.foxsports.com/nfl/story/9167700/Super-Bowl-commercials:-10-best?MSNHPHCP&amp;GT1=39002" target="_blank">Fox Sports</a> ranked the ads, do you agree? Or do you have another one in mind?</p>
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		<title>Cartoon capturing the essence of our culture</title>
		<link>http://jeffesposito.com/2009/01/23/cartoon-capturing-the-essence-of-our-culture/</link>
		<comments>http://jeffesposito.com/2009/01/23/cartoon-capturing-the-essence-of-our-culture/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 15:09:31 +0000</pubDate>
		<dc:creator>Espo</dc:creator>
				<category><![CDATA[Cartoon]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[society]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[TV]]></category>

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		<description><![CDATA[Tweet I saw this cartoon earlier today on the homepage at GoComics and couldn&#8217;t help but see the sad reality that we now live in. I am not talking about the extinction of the rabbit ears, but rather the state of the youth in the country. Instead of playing outside and building a relationship with...]]></description>
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			</div><div style="clear:both"></div><div style="padding-bottom:4px;"></div><div class="wp-caption aligncenter" style="width: 610px"><a href="http://picayune.uclick.com/comics/lio/2009/lio090123.gif"><img title="Cartoon" src="http://picayune.uclick.com/comics/lio/2009/lio090123.gif" alt="Image courtesy of www.gocomics.com" width="600" height="194" /></a><p class="wp-caption-text">Image courtesy of www.gocomics.com</p></div>
<p>I saw this cartoon earlier today on the homepage at GoComics and couldn&#8217;t help but see the sad reality that we now live in. I am not talking about the extinction of the rabbit ears, but rather the state of the youth in the country.</p>
<p>Instead of playing outside and building a relationship with good ole&#8217; dad, the child would rather stick inside watching the <a href="http://www.youtube.com/watch?v=ScXLHgPcZuc" target="_blank">Jonas Brothers</a>, <a href="http://www.youtube.com/watch?v=aFr_2m4darY" target="_blank">Cheetah Girls</a> or <a href="http://www.youtube.com/watch?v=8MoEsz42fnw" target="_blank">American Idol</a>. By blatantly marketing these shows as can&#8217;t miss broadcasting the Idol results on evening news, these shows become larger than what they really are ~ Entertainment.</p>
<p>With the <a href="http://www.usatoday.com/life/television/news/2007-03-27-kids-TV-cover_N.htm" target="_blank">media further glamorizing</a> (and <a href="http://new.music.yahoo.com/blogs/realityrocks/123306/is-joanna-pacitti-the-next-carly-smithson/" target="_blank">here</a>) these pop stars and reality show contestants, it is no wonder that today&#8217;s youth shuns playing outside, joining <a href="http://www.littleleague.org/Little_League_Online.htm" target="_blank">Little League</a>, or going for a hike as it&#8217;s simply easier and more profitable to strike it rich with some stupid human trick.</p>
<p>I thought I would never say it, but maybe we are better off without the constant drum of the TV.</p>
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