Every week, I come across countless presentations and blogs that are really neat. Instead of hitting the X in the top of my browser, I decided to share these three with you. The first is from Richard Edelman and looks at public engagement in a number of ways, while the second is on how brands evolve ...
So before I drop the week’s edition of Five for Friday on you, I will ask that you send some well wishes to my pal Kate Ottavio. Kate is competing for the crown of Miss Connecticut this weekend and I’d like to see ...
Twitter is one of those things that is very useful, but at the same time is 140 characters away from sucking away 2-3 hours of your day. If it's not part of your job function this loss of hours really zaps your productivity. This also makes it harder to sell to the higher ups that it ...
One of the biggest issues with companies and social media is that they are scared. Someone needs to lead the charge. I feel that it should be led and strategized by the PR or communications organization. Now while I say lead this should not be taken as something that can be done alone. Trust me, it ...
This post originally ran on PR Breakfast Club. However I wanted to share to readers of this site who may have missed it. One of the core functions of the public relations profession is publicity. It’s why we chat up reporters, pitch, spin, network, etc. ...
How was everyone's week? Mine was good, got a huge monkey off my back launching the Vistaprint Make an Impression Contest. It was a lot of long hours to get everything going, but it is pretty cool for both micro businesses ...
When I checked my email last night, I had one from MLB. The subject line read Campaign for your MLB All-Stars. Now like I said the other day, MLB is one of those things that I’m a fanboy for so, I opened the email. Instead of a usual plea to vote for the Mid-Summer Classic, ...
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Based on a work at jeffesposito.com.