Anyone working with social media in some way shape or form has heard the simple phrase how do we measure ROI? More times and not the person asking doesn't have the clearest insight or idea of what you are doing all day. Things like can't we hire an intern or outsource this stuff? Instead of snickering, ...
Over the past year, there have been two constants in the auto industry: Bailouts and restructuring Ford increasing their relevance through social media One garnered main stream media and congressional scrutiny, which is not something that needs covering. So today we'll ...
Viral video may be one of the most over-used and over-hyped buzz words when it comes to social media marketing. Granted, there are some formulas that can help you plot out the key components of a "viral" video, its viral nature depends on actual people viewing it. YouTube may make it easier with their sponsored ...
So this week was typically normal, interesting stories, a loud talk show host not being able to join the exclusive NFL owners club. Oh and there was also snow this morning. Yes I said ...
It’s been a long, but quick week. Aside from surviving my bachelor party over the weekend, I headed down to Gillette Stadium for the 2009 Boston Inbound Marketing Summit. Overall the conference was great, met a lot of great ...
This week really flew by and seemed like only yesterday that I was dreading the morning commute. Well a lot has happened in five days, from teams around MLB clinching playoff spots to an Olympic bid push to a noted ...
As any person who engages in social media knows, your reputation and success is basically measured in the equity that you've built up and the conversations that you've had across the plethora of social networks. With the interaction happening in a virtual world, ...
This work by Jeff Esposito is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at jeffesposito.com.