Tweet This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. It may not be easy or natural for the initial SM team to…
Tweet Man this week flew by. One morning we were pitching the Small Business Happiness Index from Vistaprint, the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. The week was really good for me as I did PR for the first time in…
Tweet Back in my English major heyday, I was reading 36 books a semester from various authors. While some could captivate you, others well they could not and were quickly tuned out. Fast forward nearly a decade since that last college class. I still find myself reading a lot from blogs and eBooks to soft…
Tweet Social media is not cool. Social media is not a fad. Social media is not easy. Social media is not for everyone. Social media is not a silo. Now that I got those five misconceptions out of the way, I want to get to the root of something that has been sticking in my…
Tweet This week seemed to fly by for me. One minute I was heading into Logan Airport getting an extra special pat down from the TSA and then enjoying complimentary drinks on Southwest, who was celebrating their acquisition of AirTran being official – thank you for that by the way. Afterwards a panel and coffee…
Tweet Baseball is America’s sport – no matter how boring or long it may seem at times, we are drawn to the sport in some way shape or form. I like listening to baseball over the radio as it paints a picture and you can have it on in the background. This year, I have…
Tweet I have a problem that I need to admit. I read and I mean a lot. I am also a research junkie when it comes to the social space and like checking out reports even if it takes me a few months to clear the foot high stack of them sitting on my work…