Tag Archive: social media

Twitter gets ugly in NHL playoffs

It took a split second for Joel Ward to become a playoff hero to Washington Capitals fans. By the time the Capitals were done celebrating Ward’s overtime goal that knocked the Boston Bruins out of the playoffs; Ward was the center of a different emotion online. Immediately following the goal Ward, who is a black…

Hasbro tricks blogger, Twitter is huge and Bountygate 2.0

So how did your team do in the draft last night? This has been one busy week all around, but I feel like a lot was accomplished. How was your week? Any big weekend shindigs planned? Hope you enjoy the nice weather and catch you next week. Why Twitter is bigger than you think –…

Five Takeaways from the 2012 State of Community Management Report

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. In order to build an engaged community, managers must be on top of all…

Social Media’s Redheaded Stepchild

This is a guest post from Larry Jones. “Yeah I’ve got a LinkedIn account, but I hardly go on it. I’m not looking for a job.” It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on…

Thinking creatively to overcome social roadblocks

A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. While some saw as passive aggressive, I saw it as an inspiration to dealing with roadblocks and changing perceptions. There is no question that every now and then we are faced with challenges that test our breaking points. Be it…

Magic Hat: a case study in offline to online marketing

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. During the sampling of the brews, I…

Are you setting yourself up for failure?

Do you work around the clock, seven days a week? Take a second to consider the answer. I am sure that for the most part that the answer is no. While the question might seem a no-brainer, it is actually one that I have seen debated time and time again within the community management and…