Tag Archive: SI

Outsourcing to lose a customer

Tweet Earlier today, I checked the mail and received my new issue of Sports Illustrated. Like many issues, this one was encased in a colorful wrap. Typically these wraps are for advertisements or for the chance to preview a book, win a golf club or something of a similar nature. This issue was wrapped in…

When marketing meets a sports mag

Tweet There was a time not so long ago that Sports Illustrated was known for putting curses on its cover boys, Life of Riley and a swimsuit issue. However after Riley jumped ship, there was no reason to read the back page and the cover jinx seemed to fade away (here and here). While the…