This is a guest post from Elissa Freeman. Should PR pros take white collar crime more seriously when developing crisis communications plans? Have we been failing our clients by not doing a better job of warning them upfront of the potential reputational hit resulting from knowingly breaking the law?
This post contains video; click here if you are having trouble viewing. Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. Much of this hype building is focused on being short-lived and based on specific dates. While this is good for the specific product launch or event,…
This week seemed like a whirlwind that at times wouldn’t end and then poof it was Thursday night and I was celebrating the last day of the work week. Today I’ll be packing up our stuff for a trip to Jersey for Megatron (AKA Baby Espo) to see his grandparents for the first time in…
If I haven’t said it to you in the past week, Happy New Year to you and yours along with great mojo wishes for all of 2012. While I would like to have said it was a week where I could ease into the new calendar, it was not and was busy as hell all…
There is no question that social media is the most useful innovation or tool for the public relations industry. It has leveled the playing field and allowed easier access to reporters for public relations pros. This has also served as the catalyst for more meaningful relationships between journalists and flacks. That is great for the…
Last month, I participated in Cision’s the Future of Media. The topic I spoke on was on how PR practitioners can leverage social media to bolster relationships with journalists and gain more placements. Here’s my full piece from the webinar. Have you leveraged social media to boost your PR output?
This is a guest post from Michael Dolan. The entire public relations industry is in the last spasms of a loud and painful demise. PR is useless in the 21st Century because everyone is their own personal brand and their own personal media. The gatekeepers took a permanent vacation the minute the media world hit…