Listening to the radio today I heard a commercial that made me think twice. An old lady who had won a pumpkin

Image courtesy of Frank's Red Hot

growing contest was asked what her secret was. Her only reply was, “Frank’s Red Hot, I Put that Sh@t (splat noised out) on everything.

At first I thought that I was just hearing things, and that it may have been one of those spoof commercials. However, after flipping the dial to another station I heard it again. It then set in that I had heard the greatest radio spot of all time.

Looking at the Frank’s Web site, the whole campaign that begins with an animated splat pattern.  There was also a full recepie book that offered a number of recepies from breakfast and popcorn to hot sauce staples chilli and buffalo wings.

While I see this as a purely brilliant campaign that appeals to the masses of potty-adolescent minded people of the world like me, there have been some who disagree with the bold verbiage. The most popular were over on Commercials I Hate Forum and Cayenne Lemonade.

Do you think the wording is too offensive?

UPDATE – Here is the commercial
[youtube=http://www.youtube.com/watch?v=4wVHPmq6JDc]