May 17, 2010

Brands in 3-D

Lately it seems like 3-D is everywhere. The box offices have capitalized on the craze with movies like Avatar, Alice in Wonderland and Iron Man and ESPN will be launching 3-D coverage of the World Cup. While the technology is making visuals more vivid and in-your-face, I can’t help but wonder how long it will be until brands catch up with the trend.

July 14, 2009

Twitter – Real Time Movie Review?

Over the past few weeks we've heard that Twitter is gaining on or beating Google in the issue of real-time news search. While it makes sense for news in terms of viral growth that Digg's fiefdoms can only dream of, look at the Iran protests and MJ death stories, I would never guess that it could impact the wallet spend when it comes to the box office. Granted Siskel and Eibert could make or break movies  with a flip of the thumb, the impact was still not immediate.

July 10, 2009

Mass Movies

Over the past few months, I've been hearing a lot about Plymouth Rock, not the boring rock that the Pilgrims landed on, but the movie studio set to open just outside the home of the Mayflower. The state is giving giant tax breaks to help spark growth in jobs to the Commonwealth. In itself, its pretty cool since my buddy may be able to land a job there and maybe some of my buddies from Jersey can move up North ( a big maybe, I know).

February 26, 2009

The creative lab behind Pixar

Have you ever had an article or magazine that you wanted to read, only to have it fall under a stack of papers never to be seen again? I have many times. With my PR job I get countless magazines, and rarely read them, unless it's to see where an article I placed ran.

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