Over the past few weeks we’ve heard that Twitter is gaining on or beating Google in the issue of real-time news search. While it makes sense for news in terms of viral growth that Digg’s fiefdoms can only dream of, look at the Iran protests and MJ death stories, I would never guess that it could impact the wallet spend when it comes to the box office. Granted Siskel and Eibert could make or break movies  with a flip of the thumb, the impact was still not immediate.

On Time’s website today, Richard Corliss suggests that Twitter may have tanked the results of Bruno with a slew of negative reviews:

In the old days — like, until yesterday — movie studios judged the success of their big pictures by how much they grossed on the opening weekend. But in the age of Twitter, electronic word-of-mouth is immediate, as early moviegoers tweet their opinions on a film to millions of “followers.” Instant-messaging can make or break a film within 24 hours. Friday is the new weekend.

That appears to be the lesson from the studio estimates issued on July 13 for the weekend box office. Brüno, the Sacha Baron Cohen docu-comedy in which an Austrian fashion journalist shoves his flamboyant gayness in the faces and other body parts of unsuspecting Americans, won the weekend with $30.4 million, a bit above most industry expectations for an R-rated provocation whose star was unknown to the mass audience until his (more…)

Over the past few months, I’ve been hearing a lot about Plymouth Rock, not the boring rock that the Pilgrims landed on, but the movie studio set to open just outside the home of the Mayflower. The state is giving giant tax breaks to help spark growth in jobs to the Commonwealth. In itself, its pretty cool since my buddy may be able to land a job there and maybe some of my buddies from Jersey can move up North ( a big maybe, I know).

So while the studio is still a ways away, I can look back on some of the better movies that have been filmed in the Bay State recently and find it odd that two of the more recent movies starred a native of Long Island, New York. I am not talking about Scorsese or DeNiro, but rather the tons of fun star of King of Queens – Kevin James. (more…)

Have you ever had an article or magazine that you wanted to read, only to have it fall under a stack of papers never to be seen again? I have many times. With my PR job I get countless magazines, and rarely read them, unless it’s to see where an article I placed ran.

Image: 3dnews.ru

Well way back in September, a copy of the Harvard Business Review crossed my desk and had an intriguing cover that caught my eye. On the left were Pixar’s light icon and the phrase: Creativity at PIXAR. This company has fascinated me for years and I was determined to check out the article and see what kind of creativity – aside from the movies smartass – was lurking behind their animated gates. (more…)