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	<title>Jeff Esposito&#039;s Blog &#187; Mike Schaffer</title>
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	<link>http://jeffesposito.com</link>
	<description>Thoughts on PR, Social Media and Community Building via Blog</description>
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		<title>Tiger Tag Team</title>
		<link>http://jeffesposito.com/2010/03/24/tiger-tag-team/</link>
		<comments>http://jeffesposito.com/2010/03/24/tiger-tag-team/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 11:17:51 +0000</pubDate>
		<dc:creator>Espo</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Mike Schaffer]]></category>
		<category><![CDATA[Pr Breakfast Club]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://jeffesposito.com/?p=1820</guid>
		<description><![CDATA[No it&#8217;s not what you think, today Mike Schaffer and yours truly will be playing a PR version of Good Cop, Bad cop on the PR Breakfast Club for one Tiger Woods. Here&#8217;s a brief excerpt from the site, click the links below for both sides and let us know what you think. Unless you’ve [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://jeffesposito.com/wp-content/uploads/2010/02/TW.jpg"><img class="alignleft size-thumbnail wp-image-1528" title="TW" src="http://jeffesposito.com/wp-content/uploads/2010/02/TW-150x150.jpg" alt="" width="150" height="150" /></a>No it&#8217;s not what you think, today <a href="http://twitter.com/mikeschaffer" target="_blank">Mike Schaffer</a> and yours truly will be playing a PR version of Good Cop, Bad cop on the <a href="http://prbreakfastclub.com" target="_blank">PR Breakfast Club</a> for one Tiger Woods.</p>
<p>Here&#8217;s a brief excerpt from <a href="http://prbreakfastclub.com/2010/03/24/examining-tiger%E2%80%99s-return/" target="_blank">the site</a>, click the links below for both sides and let us know what you think.</p>
<p><small> </small><small></small></p>
<blockquote><p>Unless you’ve been living in a cave, chances are that  you’ve heard the sports news that has also made its way into the gossip  rags and morning talk shows – <a onclick="javascript:pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/Tiger_woods');" href="http://en.wikipedia.org/wiki/Tiger_woods">Tiger Woods</a> is  returning to the PGA tour at <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.masters.com/en_US/index.html');" href="http://www.masters.com/en_US/index.html">the Masters</a>.</p>
<p>While the return of the world’s top golfer will help the Tour’s  ratings, it also marks an interesting event for the media. In his public apology spoken  press release, Woods did not field any questions and has not answered  any questions about his marital infidelity.  So while we’d like to say  that the media will stick to the tournament at hand, drama sells and the  opportunities for juicy questions and an irate golfer are some must-see  TV in the making.</p>
<p>But hey, you don’t come to this blog to read about sports or  infidelity so let’s get to the root of Tiger’s return to the PGA at  Augusta National as a PR move – one that is safe, nostalgic and was  strategically planned.  Much like a CEO, Woods is advised by some top  notch PR folks who carefully chose when he would return to golf. Given  the course’s history, importance and pageantry, the Masters is an  intriguing choice for Tiger.  Our two in-house Sports PR experts don’t  agree with each other on this topic:</p>
<p><a href="http://prbreakfastclub.com/2010/03/24/what-a-great-move/" target="_blank">What a great move</a></p>
<p><a href="http://prbreakfastclub.com/2010/03/24/what-a-great-move/" target="_blank"></a><a href="http://prbreakfastclub.com/2010/03/24/dumb-move-mr-woods/">Dumb  move, Mr. Woods</a></p></blockquote>
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		<title>My DC snow angel in Boston</title>
		<link>http://jeffesposito.com/2010/02/10/my-dc-snow-angel-in-boston/</link>
		<comments>http://jeffesposito.com/2010/02/10/my-dc-snow-angel-in-boston/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 23:47:14 +0000</pubDate>
		<dc:creator>Espo</dc:creator>
				<category><![CDATA[Community Building]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Random]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[12for12K]]></category>
		<category><![CDATA[DC]]></category>
		<category><![CDATA[Mike Schaffer]]></category>
		<category><![CDATA[Snow Angel]]></category>

		<guid isPermaLink="false">http://jeffesposito.com/?p=1446</guid>
		<description><![CDATA[This video is a response to Mike Schaffer&#8216;s vlog over the weekend on doing a snow angel for 12for12K. I am not sure of the bet he lost, but think it could be a fun thing to continue after young Cole made his first one for the charity earlier today. I kind of feel bad [...]]]></description>
			<content:encoded><![CDATA[<p>This video is a response to <a href="http://thebuzzbymikeschaffer.com" target="_blank">Mike Schaffer</a>&#8216;s vlog over the weekend on doing a snow angel for <a href="http://12for12k.org" target="_blank">12for12K</a>. I am not sure of the bet he lost, but think it could be a fun thing to continue after <a href="http://thebuzzbymikeschaffer.com/?p=643" target="_blank">young Cole made his first one</a> for the charity earlier today. I kind of feel bad because Mike got all the snow we usually get in Boston, but hey I tried with the snow I have and made a snow smiley face.</p>
<p>Keep it smiling and help out a good cause <a href="http://12for12k.org" target="_blank">here</a>.</p>
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		<item>
		<title>Tweet Powered Popcorn &amp; a Snow Angel</title>
		<link>http://jeffesposito.com/2010/02/07/tweet-powered-popcorn-a-snow-angel/</link>
		<comments>http://jeffesposito.com/2010/02/07/tweet-powered-popcorn-a-snow-angel/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 22:04:04 +0000</pubDate>
		<dc:creator>Espo</dc:creator>
				<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Mike Schaffer]]></category>
		<category><![CDATA[Super Bowl. #popcorn]]></category>

		<guid isPermaLink="false">http://jeffesposito.com/?p=1413</guid>
		<description><![CDATA[Got your popcorn ready for the Super Bowl? Looking for some pregame enjoyment? Watch this snow angel for charity from Mike Schaffer and add the #popcorn hastag for some popcorn fun. Stay tuned for my favorite commercial of the Super bowl.]]></description>
			<content:encoded><![CDATA[<p>Got your popcorn ready for the Super Bowl? Looking for some pregame enjoyment? Watch this snow angel for charity from <a href="http://thebuzzbymikeschaffer.com" target="_blank">Mike Schaffer</a> and add the #popcorn hastag for some popcorn fun. <em>Stay tuned for my favorite commercial of the Super bowl.</em><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/RRYyXrKlcmc&#038;hl=en_US&#038;fs=1&#038;color1=0x234900&#038;color2=0x4e9e00"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/RRYyXrKlcmc&#038;hl=en_US&#038;fs=1&#038;color1=0x234900&#038;color2=0x4e9e00" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/0HsE6tkWCzM&amp;hl=en_US&amp;fs=1&amp;color1=0x234900&amp;color2=0x4e9e00" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/0HsE6tkWCzM&amp;hl=en_US&amp;fs=1&amp;color1=0x234900&amp;color2=0x4e9e00" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
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