In the marketing and communications world, we tend to use labels to describe people, places and things. For instance, that soda is “NEW…AND IMPROVED!” (When you figure that one out, give me a shout.) Winter is “Harsh,” so get a blanket with sleeves. That quarterback is a “Golden Boy.” Some labels are negative, some are…
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I always like to share presentations that I find interesting. It is even more enjoyable when the presentation can help a great cause and was done by a good friend. Check out this great presentation from Mike Schaffer on integrating social media for non-profits. Social Media Integration for Non-Profits View more presentations from Mike Schaffer.
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