Now this was one short week back after landing in town from SXSW. It was an awesome trip, not only for the learning, but also from the awesome connections that I made. So instead of going the usual route of passing along some great reads, I wanted to pass along links to the folks who…
Yesterday I received a package in the mail from Klout for their latest campaign with PopChips. The package was filled with some cool swag, coupons and chips, but those were not what truly excited me – a handwritten note did. Sure it might seem simple and kind of corny, but the note mentioned that my…
In the marketing and communications world, we tend to use labels to describe people, places and things. For instance, that soda is “NEW…AND IMPROVED!” (When you figure that one out, give me a shout.) Winter is “Harsh,” so get a blanket with sleeves. That quarterback is a “Golden Boy.” Some labels are negative, some are…
I always like to share presentations that I find interesting. It is even more enjoyable when the presentation can help a great cause and was done by a good friend. Check out this great presentation from Mike Schaffer on integrating social media for non-profits. Social Media Integration for Non-Profits View more presentations from Mike Schaffer.
No it’s not what you think, today Mike Schaffer and yours truly will be playing a PR version of Good Cop, Bad cop on the PR Breakfast Club for one Tiger Woods. Here’s a brief excerpt from the site, click the links below for both sides and let us know what you think. Unless you’ve…
This video is a response to Mike Schaffer‘s vlog over the weekend on doing a snow angel for 12for12K. I am not sure of the bet he lost, but think it could be a fun thing to continue after young Cole made his first one for the charity earlier today. I kind of feel bad…
Got your popcorn ready for the Super Bowl? Looking for some pregame enjoyment? Watch this snow angel for charity from Mike Schaffer and add the #popcorn hastag for some popcorn fun. Stay tuned for my favorite commercial of the Super bowl.