Tweet Now when I saw this commercial yesterday online, it didn’t really come across as all that appealing. However when vegging out in front of the tube, I could see the real beauty behind the commercial. Like most e-retailers 1-800 Contacts relies on the Web to sell their products. There are many products that can…
Tweet I saw this video yesterday on Mashable and was immediately drawn into the synchronized dancing of the Flash Mob. Heck if I didn’t know that it was an H&M video, I would have been floored when the only branding was at the very end. Now while I like the video’s embrace of the Flash…
Tweet If you’ve read this blog for any period of time, it’s safe to say that you know my stance on who should be running a company’s Twitter account. If this is your first time on the site, hopefully you find something that you enjoy and maybe you’ll consider following me on Twitter or signing…
Tweet Last night I was watching this video from Vayner Media front man Gary Vaynerchuck and it really hit home with me and seemed like a no brainer for brands to be looking to expand their reach. The thought of adding a call to action after a commercial – to a micro-site, Facebook page, Twitter…
Tweet A quick glance at this post’s title might have you thinking that I have lost it; reality is I haven’t, but had an ah ha moment. Anyone that is a practitioner of social media or SMPR, has faced some kind of obstacle on describing what the value of a Tweet, post or plug on…
Tweet On one of my first trips up to Boston to visit my wife four years ago, I was introduced to Boston Beer Works, a microbrew pub with two locations in Boston. They are also home of the best chicken tenders in the city as well. Couple that with my love for craft beers and…
Tweet If you can’t view the video, click here. I don’t want this post to come across as a me being uber-green or a tree hugger, because I am not either of them. It is rather my frustration with the phone company and YellowBook delivering phone books twice a year. Seriously it is a waste…